Apple is invested heavily in self-driving tech. Photo: Idiggapple/Twitter
Apple is revving up its efforts to catch its competitors in the self-driving car market.
The company has aggressively expanded its fleet of vehicles used to test its autonomous driving systems, according to a new filing that shows the company added nine times as many cars over the last year.
Tim Cook thinks HomePod will blow away the "squeaky sound" of its rivals. Photo: Apple
Tim Cook talked up the audio quality of Apple’s HomePod smart speaker during a recent interview, while taking a shot at the competition.
“We think one thing that was missing from this market was a quality audio experience, a very immersive audio experience,” Cook said. “Music deserves that kind of quality as opposed to some kind of squeaky sound.”
Tim Cook made a surprise visit to a Toronto Apple Store. Photo: Jim Merithew/Cult of Mac
Tim Cook sure racks up the air miles! This week, Apple’s CEO visited Canada, where he made a surprise appearance at a downtown Toronto Apple Store, and took in a Maple Leafs game for good measure.
Incredibly, this is Cook’s first ever visit to Canada since assuming the role of Apple CEO back in August 2011.
Tim Cook will join the Malala Fund leadership council. Photo: Apple
Apple has teamed up with Malala Fund to support girls’ education around the world. The iPhone-maker will become the fund’s first Laureate partner and will help double the number of grants awarded by the Gulmakai Network.
Never let a commencement address get in the way of some iPhone X advertising! Photo: Duke University
Tim Cook will give the commencement address for Duke University’s graduating class on May 13, 2018.
Cook is a 1988 MBA graduate of Duke University’s Fuqua School of Business, as well as a member of the university’s Board of Trustees. Cook has previously given successful, inspirational and funny commencement addresses at MIT, Auburn University (which he attended before Duke), and George Washington University.
Check out the Duke University announcement video, featuring a whole lot of animojis, below.
Apple says it will add over 20,000 new jobs in the next five years by hiring for new jobs at its existing campuses and the new one. Photo: Ste Smith/Cult of Mac
Apple’s big tax break is about to unleash an avalanche of spending from the iPhone-maker. In a public statement earlier this week, Apple revealed its plans to contribute $350 billion to the U.S. economy over the next five years now that the fee for repatriating its mountain of overseas cash has been significantly lowered.
In this week’s issue, you’ll find that story and more. Tim Cook has revealed that a future iOS 11 update will let users disable their iPhone’s throttling feature. Learn how to get the best battery life from your MacBook. It’s the last week to get your preorders in for Juuk’s new three-think Velo Apple Watch band! Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.
President Trump: Apple encryption could protect ‘criminal minds’ Photo: Bloomberg
Tim Cook finally earned some praise from long-time foe Donald Trump today, thanks to Apple’s plan to contribute $350 billion to the U.S. economy over the next five years.
Trump went so far as to call Tim Cook “a great guy” during a speech at a factory in Pennsylvania today while talking about Apple’s investment into the U.S.
Apple helped turn Reno, Nevada, into a booming city. Photo: Lvtalon/Wikipedia CC
One of Apple’s most important data centers is about to get a $1 billion expansion.
Apple CEO Tim Cook was on hand today for the groundbreaking ceremony of the expanded data center in Reno, Nevada, that the company uses to power services like FaceTime, iMessage and iCloud.
Apple could be a $2 trillion company by end of 2021 Photo: Ste Smith/Cult of Mac
President Donald Trump’s new tax law is doing great things for Apple employees’ wallets.
Apple told employees today that it plans to give all of them $2,500 worth of restricted stock, thanks to the revised tax law that goes into effect this year.
A new Apple HQ is already on the way! Photo: Duncan Sinfield
Apple’s big tax break is about to unleash an avalanche of spending from the iPhone-maker.
In a public statement this morning, Apple revealed its plans to contribute $350 billion to the U.S. economy over the next five years now that the fee for repatriating its mountain of overseas cash has been significantly lowered.
One lucky high school student secured an interview with Tim Cook. Photo: Apple
As CEO of the world’s most valuable company, Tim Cook can pick and choose where he gives interviews. Which is why it’s kind of cool that he just gave an interview to high school student Rebecca Kahn.
In an article published by the National Center for Women & Information Technology, Kahn recalls her experience speaking Tim Cook — and the unlikely way it all came about.
MLK Day is celebrated each January in the U.S. Photo: Apple
As it has for years, Apple is commemorating Dr. Martin Luther King Jr. Day by changing the image on its homepage and displaying a quote from the legendary civil rights leader.
“The time is always right to do what is right,” reads the quote from King, which accompanies a photo of the slain minister who was born on this date in 1929. On Twitter, Tim Cook also paid homage to King, who the Apple CEO often refers to as one of his personal heroes.
Apple reportedly met with the suppliers of augmented reality glasses components at the Consumer Electronics Show in Las Vegas this week.
The company made a significant push into AR with the launch of its ARKit framework in iOS 11, while rumors surrounding its own wearable AR hardware have been circling for years.
CEOs aren't happy about the possibility of DACA coming to an end. Photo: Gage Skidmore/Flickr CC
Tim Cook joined more than 100 prominent CEOs who signed an open letter urging Congress to pass legislation to protect young immigrants threatened by the end of the Deferred Action for Childhood Arrivals program.
Branding the situation a “crisis,” the letter asks lawmakers to pass a bill supporting “Dreamers”
Don’t miss out on iOS 13. Ditch your old iPhone now. Photo: Ste Smith/Cult of Mac
U.S. officials are questioning Apple after the company admitted to throttling the performance of older iPhones.
Apple has already apologized for the practice and set up a battery replacement program in an effort to fix affected units. But that hasn’t saved the company from getting into hot water with authorities in a number of countries.
Tim Cook is widely hailed as an operations genius. Photo: Apple
Tim Cook may be considered an operations genius, but during his stint as Apple CEO product delays have increased substantially compared to Apple under Steve Jobs.
That’s according to a new report, which points out that there have been delays with the launch of several major new products launched by Cook as CEO. Meanwhile, the average length of time between Apple announcing a new product and shipping it stands at 23 days over the past six years, compared to 11 days’ average for the six years previous.
Did any company have a better 2017 than Apple? Image: Ste Smith/Cult of Mac
2017 was a pretty damn good year for the world’s most profitable tech company.
Apple did much more than rake in more cash than any company this year. Cupertino also pushed out its most impressive product lineup ever, laid the groundwork for the future of augmented reality, moved into a new spaceship campus, battled other tech giants and got tossed into the political spotlight.
Apple dominated the tech scene in 2017 more than any other company. Here’s a recap of some of the year’s most memorable Apple moments.
Tim Cook has good reason to be cheerful right now. Photo: Apple
Apple has had a great year, and CEO Tim Cook is being rewarded accordingly. According to a new report, Cook will take home a massive $102 million this year, composed of his $3.06 million salary, $9.33 million incentive payment, and an equity award of $89.2 million.
For security reasons, the Apple board now stipulates that Cook use private planes for all business and personal travel. His personal security costs in 2017 were calculated at $224,216, while he ran up a $93,109 bill for traveling on private planes for non-business trips.
Ive only visits Apple's campus a couple of times a week. Photo: BBC
This week on The CultCast: Shakeup at Apple! In a surprising turn of events, Jony Ive takes back the reigns of the Apple design team. We discuss what this means for Apple. Plus: The new iMac Pro is out, and the reviews are coming in. We’ll tell you what’s new about this beastly machine with a monster price tag. And we wrap with what Apple got right 2017, and what the company needs to do better in 2018! It’s been a wild year.
Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code CultCast at checkout to get 10% off any hosting plan.
Apple CEO Tim Cook and Koch Industries CEO Charles Koch are usually on opposite ends of the political spectrum, but the two business titans are coming together to support a common cause: The Dreamers.
In a rare opinion piece authored by Cook and Koch, the two implore Congress to act now so that this holiday season isn’t the last one in the United States for 690,000 of our neighbors.
Comments came after a recent keynote Tim Cook gave in China. Photo: Apple
Democratic Party Senator for Vermont Patrick Leahy has argued that Apple has a “moral obligation” to push back against suppression of free expression in China.
Leahy, who is the most senior senator and took office in 1975, has previously questioned Apple’s relationship with the government in China. In a new interview with CNBC, he said that, “American tech companies have become leading champions of free expression. But that commitment should not end at our borders.”
Tim Cook has said that China is Apple's future biggest market. Photo: Apple
Apple CEO Tim Cook gave a keynote speech at China’s World Internet Conference on Sunday, reaffirming Apple’s commitment to China, which Cook has previously called Apple’s future biggest market.
Cook said the theme of the conference, which he described as a “developing a digital economy for openness and shared benefits,” is one that is shared by Apple.
They're not waiting for the iPhone X. Photo: Shara Tibken/Twitter
Apple opened the doors to the visitor center at Apple Park to the public this morning. And of course, there was a line to get in.
Construction is still being completed on the main campus but you can now get a first-hand view of the campus at the visitors center. The newly opened building looks a lot like a regular Apple store on the inside, except it features some products you can only buy at Apple Park.
Apple's tax practices save it billions of dollars. Photo: Ste Smith/Cult of Mac
Dodging taxes is still one of Apple’s top priorities.
The iPhone-maker has come under serious fire in both the U.S. and internationally for its tax practices, but according to a new batch of leaked documents, the company is still doing everything it can to avoid paying the full amount.