Apple earnings live blog: iPhone X sales revealed at last

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Apple earnings
Apple's Q1 earnings are going to be huge!
Photo: Ste Smith/Cult of Mac

The first Apple earnings report of 2018 is already here. Based on analysts’ expectations, it will probably be Apple’s biggest earnings ever.

Thanks to the high price of the iPhone X and the holiday shopping season, Apple is set to rake in record-setting profits this quarter. Wall Street is eager to know what Apple plans to do with all its cash, especially now that it is bringing more than $200 billion back home from overseas.

Tim Cook and Apple CFO Luca Maestri are set to get on the phone with investors at 2 p.m. Pacific to talk about all the numbers. Per usual, we’ll be right here live-blogging all the action with up-to-the-minute analysis on all of the juicy new nuggets.

Come join us:

February 1, 2018 3:03 pm PDT Buster Hein

And that’s it! AAPL shares were down initially but they’re trading up 3.5% right now. Investors must be excited about getting some of that sweet cash back from Apple.

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February 1, 2018 3:03 pm PDT Lewis Wallace

On the China question: iPhone, Mac and iPad market share all grew in the country, and Apple Watch remains dominant. “Everywhere I look, I feel really good about how we’re doing in China,” Cook said.

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February 1, 2018 3:01 pm PDT Buster Hein

Despite having access to over $280 billion in cash, Luca Maestri says Apple’s thought process on mergers and acquisitions hasn’t changed. The company is looking for ways to speed up product roadmaps and considers companies of all sizes. It sounds like Apple’s not going to go out and buy Netflix AND Tesla just because it can and everyone wants it to.

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February 1, 2018 2:58 pm PDT Buster Hein

Tim Cook doesn’t want to peg HomePod as an amazing speaker over a smart speaker. He said some people will use it as an incredible audio device that comes in a small form factor, while others will be drawn to it to use Siri to control their home, make calls and other things.

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February 1, 2018 2:53 pm PDT Buster Hein

It’s way too early into the iPhone X’s product cycle to be able to tell how well it’s doing with Android switchers, says Tim. He’ll maybe have that data next quarter.

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February 1, 2018 2:52 pm PDT Buster Hein

“There are many many many many more” unique users now than there were last year says Tim Cook. *SHOCKER* Apple isn’t releasing an actual user number though, it only releases active devices because it has no way to tell how many Apple devices you own and use.

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February 1, 2018 2:51 pm PDT Lewis Wallace

Apple is still trying to absorb what Trump’s tax plan means for the company going forward. “It may be a bit bumpy in the short term,” Luca admits, as they wrestle with the complexity of the revised tax code.

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February 1, 2018 2:49 pm PDT Buster Hein

“We did not consider in any way shape or form what [the battery replacement program] would do to upgrade rates,” said Tim Cook. “We did it because it was the right thing to do to customers. I have no idea what it will do.”

An investor asked whether the program has hurt upgrades and whether investors should worry about it. Cook basically responded that investors can be worried about whatever they want but Apple didn’t consider it.

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February 1, 2018 2:43 pm PDT Buster Hein

Asked about Apple’s future ambitions with AR, Tim Cook kept Apple’s cards close to his chest, as we’d expect.

“I see AR as being profound. I think it has the ability to amplify human performance instead of isolating humans,” said Tim. “We’re moving very fast. We’ve gone from ARKit 1.0 to 1.5 in just a matter of months.” I don’t want to say what we may do but I could not be more happier with how things are going right now.”

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February 1, 2018 2:43 pm PDT Lewis Wallace

A “difficult memory-pricing environment” should ease later this year, Lucas says.

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February 1, 2018 2:40 pm PDT Lewis Wallace

Slowdown? What slowdown? Lucas says that overall, Apple will grow between $17 billion to $19 billion in the first two quarters of 2018 versus last year. The numbers are just mind-boggling (as per usual with Apple).

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February 1, 2018 2:39 pm PDT Buster Hein

“We believe iPhone revenue will grow double digits during the quarter,” says Luca Maestri. The sell-through is also expected to accelerate during the quarter as well.

Luca also says that the average selling price for devices will decline sequentially the next two quarters more than has happened in the last few years. This is due to inventory flow issues from the November release of the iPhone X.

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February 1, 2018 2:34 pm PDT Buster Hein

The iPhone X is still the most popular iPhone in demand, even into January, according to Tim Cook. Customer satisfaction ratings are also really high for the device thanks to the new features like Face Id and the edge-to-edge display.

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February 1, 2018 2:31 pm PDT Lewis Wallace

Here come the analyst questions!

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February 1, 2018 2:31 pm PDT Buster Hein

Now we’re switching to the Q&A session.

First up was a question on how much money will be returned to investors and ongoing cashflow though processes. Luca reiterated that the U.S. tax reform is beneficial to Apple because it gives the company more flexibility rather than having to raise debt.

“We are now in a position where we have $280 billion of cash,” said Luca. “We now have the flexiblity to deploy this capital. We will do this over time because the amount is very large.”

Luca says Apple will go over its cash allocation plans after the March quarter.

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February 1, 2018 2:27 pm PDT Buster Hein

Apple will pay the IRS $38 billion.

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February 1, 2018 2:25 pm PDT Buster Hein

Apple now has $285B of cash, cash equivalents, and marketable securities. 94% of the cash is outside of the United States. That will change soon.

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February 1, 2018 2:25 pm PDT Lewis Wallace

Seemed like half of them were in the San Francisco store!

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February 1, 2018 2:24 pm PDT Buster Hein

538 million people visited Apple’s stores during the holiday quarter.

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February 1, 2018 2:22 pm PDT Buster Hein

Apple’s services are killing it. The App Store, Apple Music, iCloud and Apple Pay set all-new records for quarterly revenues.

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February 1, 2018 2:21 pm PDT Lewis Wallace

TL;DR Everything is awesome! It’s basically one record-setting number after another. “Missing expectations” with this kind of amazing growth is something else that only Apple can do.

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February 1, 2018 2:20 pm PDT Buster Hein

Luca is on the mic spilling numbers all over the place… He’s speaking so fast it’s hard to pin down a few, but everything’s going great overall.

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February 1, 2018 2:13 pm PDT Buster Hein

Apple Watch sales were up more than 50%. Exact sales figures weren’t released, but based on analysts’ figures that could mean sales were around 9-10 million for the quarter.

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February 1, 2018 2:12 pm PDT Lewis Wallace

Apple Pay milestone: It’s “now accepted at more than half of all retail locations,” Cook says. (We knew this.) The recently launched Apple Pay Cash is off to a great store, he adds, with millions using it to send money to friends and family.

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February 1, 2018 2:11 pm PDT Buster Hein

iPad revenue grew for the third straight quarter and gained share in almost every market Apple tracks. That’s great news after the company saw sales dip for two years.

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February 1, 2018 2:10 pm PDT Buster Hein

iPhone sales were down YoY, but if Apple had the extra week in 2017 that it had in 2016, sales would have been around 83 million. So sales were actually pretty good.

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February 1, 2018 2:08 pm PDT Buster Hein

Now that the tax law has changed, Apple plans to reduce its net cash balance (total cash to amount of debt) to “approximately zero”, according to Financial Times. That could mean Apple’s about to pay out a ton of cash to investors, or might buy a few big companies.

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February 1, 2018 2:08 pm PDT Lewis Wallace

“Apple’s biggest quarter ever” sure sounds reassuring, despite the slightly disappointing iPhone sales. Cook sounds calm. And optimistic!

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February 1, 2018 2:04 pm PDT Buster Hein

The price of iPhones are going WAY UP

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February 1, 2018 2:02 pm PDT Lewis Wallace

That was a pretty sharp U-turn!

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February 1, 2018 2:00 pm PDT Buster Hein

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February 1, 2018 1:55 pm PDT Lewis Wallace

The after-hours trading looks literally like a cliff. APPL has been down a lot in recent weeks, but man that’s a pretty steep dive.

Of course, those graphs always look scarier than they are.

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February 1, 2018 1:51 pm PDT Buster Hein

Apple’s expectations for next quarter are a huge area of concern for investors. The company’s forecast shows that sales will be lower than expected, leading to worries that growth may have permanently plateaued.

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February 1, 2018 1:44 pm PDT Buster Hein

The numbers are in and they’re not bad but they’re not as amazing as Wall Street was hoping for. Revenue was at a record $88.3 billion with 77.3 million iPhones sold. Tim Cook says the iPhone X has beat Apple’s expectations, but investors were hoping the company would sell around 80 million units.

Get all the numbers right here: Apple’s record-breaking Q1 earnings fall short of expectations.

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February 1, 2018 1:25 pm PDT Lewis Wallace

So, is iPhone X a total, Cupertino-crushing failure or a happy holiday hitmaker? We’re about to get some idea of exactly how well Apple’s so-new-they-had-to-totally-tweak-iOS-to-handle-it iPhone is selling.

Any chance Tim will break down the iPhone “product mix”? Doubtful. But we should come away with some serious insights. Until then, here’s a cheat sheet to get ready: What to expect from Apple’s first earnings call of 2018.

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