| Cult of Mac

Apple acts fast to trademark ‘slofie’


scene from video for slofie
It sounded fun when we heard it, but Apple is all business about the word "slofie."
Photo: Apple

Apple thought itself cheeky when it used the word “slofie” to introduce the slow-motion feature on the iPhone 11’s selfie camera.

Now that the chuckles have subsided, Apple wants to trademark the name.

Judge rules that Apple does, in fact, own iPad name


Wait a second, that doesn't look like Apple branding!
Photo: ipadtoday

Apple has emerged triumphant in a seven-year legal battle with the company RXD Media over who owns the name “iPad.”

RXD had claimed that it owned the rights to the name based on its ipad.mobi platform, which launched two years before Apple debuted the iPad. The resolution to the case, which backs up a 2018 trademark hearing, finally brings an end to the saga.

Android app maker upset at Apple over its use of ‘Memoji’ name


Another app maker is upset that Apple used the Memoji name.
Photo: Ste Smith/Cult of Mac

iOS 12’s Memojis — Animoji-style avatars which look like the user, rather than talking poop emojis or animals — are a cool feature that sets Apple apart from some of its Android rivals.

But according to a new lawsuit, the Memoji trademark actually came from an Android app with the same name.

Chinese clothing company sues Apple over App Store logo


Kon vs. Apple
Spot the difference?
Photo illustration: Kon/Apple

Apple is facing a lawsuit in China from a local clothing brand, which argues that Apple is infringing on its design trademark with its logo for App Store.

Apple changed the icon for the App Store in August this year — jettisoning the previous image showing a ruler, pencil and paintbrush crossing over to form an “A” shape, in favor of a simplified version of the same image. Unfortunately, clothing brand Kon has been using a similar image dating back to 2009, supposed to show skeletons bones symbolizing triumph over death.

Why we still don’t know iPhone 8’s real name


Jamaica helps Apple keep its plans secret.
Photo: Apple

Here’s one reason we still don’t know whether the next iPhone will be called the iPhone X, iPhone 8 or something else entirely. A loophole that allowed intrepid investigators to dig up secret Apple product names has been closed.

It’s like Apple loves secrets or something!

Here’s how Apple could bring MagSafe to USB-C


When Apple left off MagSafe connection to its USB-C MacBook, Griffin came up with a solution.
When Apple left off MagSafe connection to its USB-C MacBook, Griffin came up with a solution.
Photo: Griffin

Apple killed its awesome MagSafe power connection feature on the new MacBook Pro, but based on a new patent filing, the beloved port could be ready to make a comeback.

USB-C replaced MagSafe on the MacBook Pro because it can handle both power and data on a single port. It lacks the brilliant safety features of MagSafe. Hwever, it looks like Apple found a workaround similar to Griffin’s magnetic BreakSafe cables.

How Apple uses Jamaica to keep its secrets under wraps


The Jamaica-branded Apple Watch strap.
Photo: Apple

It’s well known that Apple, like many multinationals, uses a variety of non-U.S. countries to help reduce its tax bill. However, what is less well known is that the company also takes advantage of some interesting pieces of international legal minutiae to keep its future plans secret.

In particular, Apple is a big fan of Jamaica when it comes to filing trademark paperwork about its upcoming products — since Jamaica doesn’t easily provide would-be snoopers with a way to search databases about newly-filed information.

China strips Apple of exclusive iPhone trademark


There's more than one 'iPhone' in China.
There's more than one 'iPhone' in China.
Photo: iphone.vc

Next time you buy an iPhone from China, you better be careful you’re not really getting a luxurious leather purse.

Apple is no longer the exclusive owner of the iPhone trademark in China, after losing a long legal battle against a Chinese company that claimed to have filed for the trademark much earlier.