During Steve Jobs’s so-called “Wilderness Years” after he left Apple in 1985 but before his triumphant return to the company in 1997, the company went woefully astray, releasing dud product after dud product and seeing its market share and influence erode as PC makers like Dell took Cupertino’s once proud crown.
Only Steve Jobs’s triumphant return to the company in 1997 righted Apple’s course and made it the company it is today, but speaking to journalist Brent Schlender — who interviews Steve dozens of times over a quarter-century — Jobs said that watching Apple’s disgrace while he was away from the company was like watching your own child turn into a serial killer.