Apple TV+’s flagship drama The Morning Show returns today for another season of broadcast news back-stabbing after a truly disastrous second season. The show adds a new character — a tech exec played by Mad Men star Jon Hamm — to the toxic mix this time around.

But can the showrunners right The Morning Show’s course? And, perhaps more importantly, does it matter? The show, about a news network and its star executives and anchors, finds itself dealing with contemporary politics a day late and a dollar short.

A new trailer for The Morning Show‘s upcoming third season depicts a major crisis hitting the show-within-a-show — but the solution might be worse than the problem.

That solution? A gigantic cash infusion from tech executive Paul Marks, a new character played by Mad Men star Jon Hamm. He dangles the money after the UBA TV network suffers a massive hack attack. The trailer, which Apple TV+ released Thursday, gives us a better look at Hamm as he joins Morning Show stars Jennifer Aniston, Reese Witherspoon and Billy Crudup.

Apple TV+ unveiled a teaser for season 3 of Emmy Award-winning drama series The Morning Show Thursday, and things are starting to look pretty desperate for the show within a show. Billy Crudup’s executive producer character says “it’s time to smash and shatter” and “let’s burn it all down.”

But he’s a pretty shifty character. He might just be playing along with Jennifer Aniston and Reese Witherspoon’s characters’ threat to expose the network’s horrible secrets.

The wait for a new season of The Morning Show is nearly over. On Thursday, Apple TV+ promised that season 3 of the popular and award-winning drama starring Jennifer Aniston and Reese Witherspoon will premiere in September.

The highlight of the new season will be the arrival of Jon Hamm in the cast.

Although Ted Lasso is amazing and wildly popular, it’s not the only hit show on Apple TV+. A search engine focused on movies and TV released a top 10 list of everything on Apple’s streaming service, revealing which other series also draw plenty of viewers.

Subscribers to the streaming service might use it to find additional shows worth watching.

Apple has a gift for those without an Apple TV+ subscription: the first seasons of five popular shows are now available for anyone to watch at no charge.

Spend your Christmas vacation time enjoying some Ted Lasso or Prehistoric Planet, or any of the many other free episodes. These can all be enjoyed without an Apple device.

Jon Hamm’s humorous request to be included in Apple TV+ has been answered. The actor has been added to the third season of the drama The Morning Show, which is expected to premiere on Apple’s streaming service before the end of 2022.

Ask and ye shall receive, apparently.

The Television Academy said Tuesday Apple TV+ received 51 Primetime Emmy nominations, including 20 for the hit comedy Ted Lasso.

That matches the show’s record-breaking number of Emmy nominations in 2021. And the psychological thriller Severance received 14 nominations this year, second most among the streaming service’s titles.

Apple TV+ garnered a record 53 nominations for 16 shows across a range of genres — comedy, drama, documentary, anthology series, variety-sketch series — for the upcoming Hollywood Critics Association Awards.

Psychological thriller Severance and comedy Ted Lasso led the way with a dozen nominations apiece.

This week the Directors Guild of America and the Producers Guild of America recognized Apple TV+ content with a pile of award nominations — five in the DGA Awards and four in the PGA Awards, both set to take place in March.