What Apple TV+ needs to be a big player in 2020

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What Apple TV+ needs to be a big player in 2020
What changes should Apple make to Apple TV+?
Photo: Apple

Apple TV+ is great. I think it’s done a whole lot right in the sub-3 months since it launched. But, right now, Apple TV+ is what Apple was to Microsoft in the 1990s. Sure, the quality is there, but it’s a tiny bit player next to the likes of Netflix and Disney+. To truly live up to its potential, Apple TV+ needs to make some big strides forward in 2020.

Here’s what I think needs to change.

The Morning Show‘s Billy Crudup earns Apple TV+ its first major awards win

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The Morning Show's Billy Crudup earns Apple TV+ its first major awards win
Billy Crudup alongside Jennifer Aniston in The Morning Show.
Photo: Apple

Less than three months after Apple TV+ launched, it has picked up its first major awards win. At the Critics Choice Awards on Sunday, Billy Crudup won the Best Supporting Actor in a Drama Series gong for his role as Cory Ellison in The Morning Show.

Crudup was up against Asante Blackk from This Is Us, Asia Kate Dillon from Billions, Peter Dinklage from Game of Thrones, and Tim Blake Nelson from Watchmen.

The Morning Show exec producer discusses show’s inspiration

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Apple_The-Morning-Show-Premiere_Jennifer-Aniston-Reese-Whiterspoon_102819
The Morning Show is off to a terrific start.
Photo: Apple

You may not have ever heard of him, but Apple TV+ has a lot riding on Michael Ellenberg.

As the executive producer of The Morning Show, Ellenberg’s unproven production company was the first to score a multi-season deal for Apple TV+. In a recent interview with Variety, Ellenberg discussed how ’90s morning TV shows inspired The Morning Show along with the pressure of developing two more shows for Apple TV+.

New video takes viewers behind-the-scenes of The Morning Show

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New video take viewers behind-the-scenes of The Morning Show
Apple doesn't want the hype for The Morning Show to die down now the first season is over.
Photo: Apple

Haven’t seen The Morning Show on Apple TV+ yet? With all 10 episodes of the first season of the flagship Apple Original now available to watch, Apple has released a behind-the-scenes video intended to sell new viewers on checking out the series.

And, you know, potentially to help get the show in front of the eyes of TV and film award season voters, too. Check out the video below.

Golden Globes host Ricky Gervais: Apple ‘runs sweatshops in China’

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Tim Cook Golden Globes
Tim Cook got all dressed up for the Golden Globes.
Photo: NBC/Golden Globes

Apple’s first night at the Golden Globes didn’t go exactly as Tim Cook may have hoped — with none of the nominations for Apple TV+ show The Morning Show resulting in award wins. Adding insult to injury, returning host Ricky Gervais quipped that Apple used sweatshops to make its products. And even drew parallels to terrorist group ISIS.

CEO Cook was in attendance for the ceremony.

It’s season finale time for The Morning Show and For All Mankind

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It’s season finale time for The Morning Show and For All Mankind
Two of Apple TV+'s top shows are finishing up for the year.
Photo: Apple

It’s the last Friday before the holidays, and appropriately enough, two of Apple’s most popular Apple TV+ Originals are wrapping up. On Friday, Apple debuted the season finale for both The Morning Show and For All Mankind.

There are new episodes of both Servant and Truth Be Told as well. That’s plenty to keep you entertained between frantic bits of last-minute shopping!

It’s Friday: 4 new episodes of Apple Originals land on Apple TV+

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Truth Be Told on Apple TV+
Well, that's your weekend viewing sorted!
Photo: Apple

It’s Friday, which means Apple just unleashed new episodes of Apple TV+ shows. Apple today debuted new installments of The Morning Show, For All Mankind, Truth Be Told and Servant. That should be enough to keep you entertained over the weekend.

Here’s what this week’s new Apple TV+ episodes have in store.

The Morning Show nabs 3 SAG Awards nominations

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New video take viewers behind-the-scenes of The Morning Show
New video take viewers behind-the-scenes of The Morning Show
Photo: Apple

Hot on the heels of scoring multiple Golden Globes nominations, The Morning Show earned three nominations for the Screen Actors Guild Awards.

Jennifer Aniston added to her nomination pile with a nomination for best female actor in a drama series. And Steve Carell and Billy Crudup both earned nominations for outstanding performance by a male actor in a drama series.

The Morning Show continues to shine with Golden Globe nominations

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The Morning Show is off to a terrific start.
Photo: Apple

The Hollywood Foreign Press Association today revealed that Apple original The Morning Show has been nominated for multiple Golden Globes, including best television drama series.

The news comes hours after the Critics’ Choice Awards nominated Billy Crudup, who plays Cory Ellison in The Morning Show, as the Best Supporting Actor in a Drama Series.

Apple original The Morning Show bags first award nomination

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The Morning Show's Billy Crudup earns Apple TV+ its first major awards win
Billy Crudup alongside Jennifer Aniston in The Morning Show.
Photo: Apple

Apple TV+ series The Morning Show just earned its first award nomination. Billy Crudup, who plays cocky network head Cory Ellison, is up for Best Supporting Actor in the Critics’ Choice Awards.

Crudup is up against Peter Dinklage, who played Tyrion Lannister in Game of Thrones, and Tim Blake Nelson, who plays Wade Tillman in HBO’s hot new action drama Watchmen.