The Morning Show curse? Apple TV+ show’s second season gets a rewrite.

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The Morning Show
Season one also had to be rewritten at the last moment.
Photo: Apple

For the second time, a season of The Morning Show is having to be completely rewritten to reflect sweeping global changes.

The Apple TV+ show had to be virtually rebooted prior to the filming of Season 1 due to the #MeToo movement and the firing of TV host Matt Lauer as the result of sexual impropriety accusations. Now Deadline reveals that Season 2 is also being rewritten — this time to reflect the COVID-19 pandemic.

The Morning Show leads Apple TV+ to 19 Emmy nominations

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New video take viewers behind-the-scenes of The Morning Show
Both Jennifer Aniston and Steve Carell received Emmy nominations for their work on Apple TV+’s The Morning Show.
Photo: Apple

Apple TV+ earned 19 Emmy Awards nominations, including several for The Morning Show, a star-studded drama that was a highlight of the streaming service’s launch last autumn.

That’s not bad for the first year of eligibility for Apple TV+. However, Netflix totally dominated the 72nd annual Emmy Awards nominations, which were revealed Tuesday by the Academy of Television Arts & Sciences. The world’s biggest streamer took home an astonishing 160 Emmy noms. HBO limited series Watchmen scored the most nominations of any single series with 26.

Netflix creates $100 million fund for production crews hit by COVID-19 shutdowns

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Netflix is making some big changes to help lessen the impact of COVID-19 on networks.
Photo: Brad Gibson / Cult of Mac

Netflix is stepping up to help people affected by the COVID-19 pandemic by creating a $100 million fund that will go to support production and other workers in the industry.

The moves comes after production on nearly all major TV shows and movies has come to a grinding halt as more states and cities in act stay-at-home mandates.

Production halts on all currently filming Apple TV+ shows

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Hollywood and Apple TV+ shows join the fray in shutting down operations temporarily in wake of the coronavirus.
Photo: Apple

Apple has suspended all filming of Apple TV+ projects currently in production, according to a published report Friday.

The shows include the science fiction series For All Mankind, the Stephen King miniseries Lisey’s Story, the science fiction drama See, the TV drama The Morning Show, the psychological horror television series Servant, and the Isaac Asimov sci-fi series Foundation.

Apple TV+ popularity might surprise you

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First 3 episodes of crime drama Truth Be Told debut on Apple TV+
“Truth Be Told” on Apple TV+ was the fourth most popular streaming show to debut last quarter.
Photo: Apple

Apple TV+ shows are drawing plenty of attention, according to a market-analysis firm. Six of the ten most popular streaming series premiering last quarter were reportedly made by Apple.

Apple TV+ subscriber numbers remain a total mystery

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Tim Cook is keeping quiet about Apple TV+ subscriber numbers for now.
Tim Cook could open up on the success of Apple's various subscription services.
Photo: Apple

Apple just can’t stop touting its surging revenue from subscription services. But when it comes to Apple TV+ subscriber numbers, Cupertino is keeping suspiciously quiet.

“2019 was a historic year” for Apple’s services business, CEO Tim Cook said Tuesday during the company’s latest record-smashing earnings call. He then went on to drop specific numbers about services like the App Store and Apple Pay. But when it came to new services like Apple TV+, Cook kept things decidedly vague.

Cook loves to reiterate that Apple TV+ serves as a creative place for the world’s best storytellers. And the story he’s masterfully spinning about the streaming video service is a great big mystery.