Apple occasionally commissions artists to experiment with how far they can push iPhone cameras. The third video in this series features water moving in slow motion. It’s enthralling, and it’s all recorded on an iPhone XS.
Watch it now:
You don’t look at a Luisa Dörr photograph and wonder what kind of gear she uses. Her work is arresting.
But even Dörr recognizes that the kind of camera – the iPhone – has been integral to her work and getting her name on the radar of editors and art directors across the world.
Apple finally collaborated with Dörr on an enchanting “Shot on iPhone” project featuring the colorful female wrestlers of Bolivia know as the Flying Cholitas.
Ramadan is a month of spiritual reflection for Muslims. Apple sought to honor the holiday with a 15-second “Shot on iPhone XS” spot featuring gorgeous video footage from two photographers from the Middle East.
Finding Balance is a series of sweeping landscapes around the United Arab Emirates. In each beautifully composed scene, people are reflected in water in the foreground to symbolize the self-reflection of the season.
Even on video, our eyes get big when we see the open mouth of a shark. But what’s the appropriate response when you see an iPhone XS between the shark’s teeth?
This was the most interesting scene in a behind-the-scenes video of how the production company, Camp4 Collective, made the “Shot on iPhone” commercial Don’t Mess with Mother
“Don’t mess with Mother.” That’s the title of Apple’s newest Shot on iPhone film, which features a stunning collection of clips celebrating nature from around the world.
Check out the weird and wonderful wildlife and spectacular scenery — all filmed on an iPhone.
Turns out pro hockey players can take iPhone pictures as well as they skate and brawl. At least, that’s the message of a new “Shot on iPhone” campaign.
Candid images taken with the iPhone XS by players of the game they love are going up at arenas in the U.S. and Canada
Andy To is a rising creative with a poetic touch to video and quickly becoming a name to know.
His name is now on the mind of Apple CEO Tim Cook, who gave the young filmmaker a shoutout on Twitter for a short on life in New York City captured all on the iPhone XR.
Apple has shared a special video to celebrate the Chinese New Year.
The heartfelt short film, directed by Jia Zhangke, is titled “The Bucket,” and it’s about remembering loved ones when away from home. Apple has also published another two videos in which Zhangke showcases Depth Control and Slo-mo on the iPhone XS.
Apple has decided that it will pay winners of its “Shot on iPhone Challenge” following backlash from artists and creators.
The company plans to use 10 images, which will be showcased on its Instagram channel, on billboards around the world, and in other areas, as part of its newest marketing campaign. Apple originally stated there would be no payment, but it has since changed its mind.
Apple’s next billboard may be in your pocket.
Apple is inviting iPhone photographers around the world to submit their best shots for its next “Shot on iPhone” marketing campaign.
