iPhone 11 Pro romps through Saudi Arabia in dirty new Apple ad

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shotoniphone
Dune bashing never looked so beautiful.
Photo: Apple

Apple hit the gorgeous deserts of Saudi Arabia for its newest commercial which is hands down the dirtiest ‘Shot on iPhone’ ad we’ve ever seen.

The minute-long ad follows a group of Saudi ATV riders as they push themselves, their vehicles and the iPhone 11 Pro camera to the absolute limit. It’s pretty much the exact opposite of the wintery Shot on iPhone ad Apple put out last week and will have you ready to hit some warmer weather.

Strap in for a wild ride:

John Wick director shoots epic snowball fight entirely on iPhone

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snowbrawl
Our snowball fights were never this amazing.
Photo: Apple

David Leitch, the visionary director behind John Wick and Deadpool 2, teamed up with Apple for the latest “Shot on iPhone” ad that takes snowball fights to an all-new level.

The 90-second ad, titled Snowbrawl, follows a young girl who teams up with her friends in a sprawling snowball fight against her older brother and his cronies. Packed with tons of action stunts and gorgeous slow-mo shots you wouldn’t expect to be shot on a phone, the new ad will have you hyped to shoot your own winter videos.

Prepare to be blown away:

Apple’s outside ad agency cuts 50 jobs

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TBWA/Media Arts Lab
Geoff Edwards (left) has already left after he was tapped to run marketing for Apple services in May.
Photo: TBWA/Media Arts Lab

The outside ad agency dedicated to Apple marketing was hit with a big round of layoffs this week.

Media Arts Lab cut about 50 employees across multiple divisions of the company. Owned by Apple’s longtime ad partner TBWA Worldwide, Media Arts Lab counts Apple as its only client. The Los Angeles based company helps Apple come up with advertisements for many of its popular products, but is facing changes as Apple’s needs evolve.

Selena Gomez’s latest music video was shot on iPhone 11 Pro

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Selena Gomez's latest music video was shot on the iPhone 11 Pro
It's the latest showcase of Apple's "Shot on iPhone" campaign.
Photo: Selena Gomez

The director of Selena Gomez’s latest music video used an iPhone 11 Pro to shoot the stylish black-and-white video. The video debuted Wednesday.

Director Sophie Muller filmed the video for song “Lose You to Love Me” on one of Apple’s new handsets. Muller is a renowned director of music videos who has previously shot videos for artists including Beyoncé, Coldplay, and others.

Tim Cook lights up World Photography Day with gorgeous iPhone pix

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Tim Cook retweets photo for World Photography Day
Beautifully #shotoniphone in the Netherlands.
Screenshot: Patrick Smit/Twitter

Apple CEO Tim Cook never has to think about how best to observe World Photography Day. He can search Twitter for the hashtag “Shot on iPhone” and look for moving images to repost.

Cook’s curation never disappoints as evident by today’s observance of an unofficial holiday honoring dedicated shooters.

Apple’s soothing ASMR iPhone videos will put you to sleep

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ASMR
Savor the rhythmic sounds of wood as it’s scraped and shaved into a work of art.
Photo: Apple

Apple hops on the ASMR trend with its latest series of shot on iPhone ads, created to help you relax no matter where you are.

ASMR — short for autonomous sensory meridian response — is the experience of weird “brain tingles” some people experience when they hear or see certain things. ASMR videos shot to popularity on YouTube recently, thanks to people who crank out soothing videos designed to make the back of your neck tingle.

Grab your AirPods and get ready to bliss out!

New Shot on iPhone ads go behind the scenes with your favorite musicians

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Florence and the Machine
Apple pulled back the curtain in its latest ads.
Photo: Apple

Apple hit the road with some of the most popular bands touring the world for its latest round of ‘Shot on iPhone’ ads.

The new one minute spots offer an intimate look at what goes on backstage before Florence and the Machine, FKA Twigs and Kamasi Washington make their appearances at concerts in Colorado, New York and London. Each of the three ads were shot by a different director giving them a unique feel.

Watch all three right here:

Two stunning Apple ads score Emmy nominations

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Shot on iPhone nature
A nature video shot with iPhone XS cameras is up for an Emmy.
Photo: Apple

A pair of Apple videos were nominated for the Emmy Award for Outstanding Commercial. One celebrates the history of the Mac, while the other beautifully shows off the capabilities of the iPhone XS camera.

Watch both of them now.

6 months using only an iPhone camera leaves pro photog inspired

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Photographer Noe Alonzo used only an iPhone for six months
What could you do with an iPhone as your only camera? Plenty says Noe Alonzo.
Screenshot: Noe Alonzo/YouTube

Photographer Noe Alonzo gave himself a challenge that some people called ridiculous: He worked exclusively with his iPhone 7 Plus for six months.

The results proved stunning. Even more surprising to Alonzo, his project landed him new clients — and gave him humbling insights into his own creativity.

Apple celebrates cricket with ‘Shot on iPhone’ video

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Apple India — Our Game
Apple India used iPhones to create an homage to a game that’s something of a national obsession.
Photo: Apple

Cricket is the most popular sport in India, and Apple India introduced a short video that’s a love story to the game. This homage was filmed entirely with the iPhone XS, demonstrating some of the capabilities of its camera.

Watch it now: