Heartwarming ‘Shot on iPhone’ short film stars China’s Zhou Xun

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Actress Zhou Xun stars in the latest “Shot on iPhone” production.
Director Theodore Melfi and actress Zhou Xun worked on the latest “Shot on iPhone” short film.
Screenshot: Apple

Apple’s short film Daughter portrays three generations of Chinese women as they struggle with their relationships and changing gender roles just ahead of the Chinese New Year celebration. This “Shot on iPhone” production stars Zhou Xun, one of the country’s top actresses.

The short was recorded on an iPhone 11 Pro to demonstrate the capabilities of the camera in Apple’s latest handset.

Watch this charming 8-minute video starring this well-known actress now:

Apple wants to see your best Night mode photos from iPhone 11

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iPhone-11-Night-mode-photo
Can you take Night mode photos as good as this? Prove it!
Photo: Apple

Apple is inviting owners of its latest iPhone lineup to share their best Night mode photos. It plans to choose five winning snaps that will be showcased on the Apple website and official Instagram channel.

Winners may also see their photos featured in digital advertising campaigns, at Apple Stores, on billboards, or in third-party photo exhibitions, Apple says. You may also receive some cash.

TikTok’s wild memes put hilarious spin on ‘Shot on iPhone’ campaign

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Shot on iPhone
Apple's famous tagline has become a punchline.
Photo: Apple

Apple’s ‘Shot on iPhone‘ campaign is taking over TikTok, only probably not in the way Apple would like.

‘Shot on iPhone’ ads have been used by Apple for years to highlight the amazing quality of videos and photos that can be captured by normal people. Now TikTok users are reappropriating the term to show the type of dumb videos most people actually shoot on their iPhones and the results are absolutely hilarious.

Check out this compilation of funny ‘Shot on iPhone’ TikToks:

iPhone 11 Pro romps through Saudi Arabia in dirty new Apple ad

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shotoniphone
Dune bashing never looked so beautiful.
Photo: Apple

Apple hit the gorgeous deserts of Saudi Arabia for its newest commercial which is hands down the dirtiest ‘Shot on iPhone’ ad we’ve ever seen.

The minute-long ad follows a group of Saudi ATV riders as they push themselves, their vehicles and the iPhone 11 Pro camera to the absolute limit. It’s pretty much the exact opposite of the wintery Shot on iPhone ad Apple put out last week and will have you ready to hit some warmer weather.

Strap in for a wild ride:

John Wick director shoots epic snowball fight entirely on iPhone

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snowbrawl
Our snowball fights were never this amazing.
Photo: Apple

David Leitch, the visionary director behind John Wick and Deadpool 2, teamed up with Apple for the latest “Shot on iPhone” ad that takes snowball fights to an all-new level.

The 90-second ad, titled Snowbrawl, follows a young girl who teams up with her friends in a sprawling snowball fight against her older brother and his cronies. Packed with tons of action stunts and gorgeous slow-mo shots you wouldn’t expect to be shot on a phone, the new ad will have you hyped to shoot your own winter videos.

Prepare to be blown away:

Apple’s outside ad agency cuts 50 jobs

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TBWA/Media Arts Lab
Geoff Edwards (left) has already left after he was tapped to run marketing for Apple services in May.
Photo: TBWA/Media Arts Lab

The outside ad agency dedicated to Apple marketing was hit with a big round of layoffs this week.

Media Arts Lab cut about 50 employees across multiple divisions of the company. Owned by Apple’s longtime ad partner TBWA Worldwide, Media Arts Lab counts Apple as its only client. The Los Angeles based company helps Apple come up with advertisements for many of its popular products, but is facing changes as Apple’s needs evolve.

Selena Gomez’s latest music video was shot on iPhone 11 Pro

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Selena Gomez's latest music video was shot on the iPhone 11 Pro
It's the latest showcase of Apple's "Shot on iPhone" campaign.
Photo: Selena Gomez

The director of Selena Gomez’s latest music video used an iPhone 11 Pro to shoot the stylish black-and-white video. The video debuted Wednesday.

Director Sophie Muller filmed the video for song “Lose You to Love Me” on one of Apple’s new handsets. Muller is a renowned director of music videos who has previously shot videos for artists including Beyoncé, Coldplay, and others.

Tim Cook lights up World Photography Day with gorgeous iPhone pix

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Tim Cook retweets photo for World Photography Day
Beautifully #shotoniphone in the Netherlands.
Screenshot: Patrick Smit/Twitter

Apple CEO Tim Cook never has to think about how best to observe World Photography Day. He can search Twitter for the hashtag “Shot on iPhone” and look for moving images to repost.

Cook’s curation never disappoints as evident by today’s observance of an unofficial holiday honoring dedicated shooters.

Apple’s soothing ASMR iPhone videos will put you to sleep

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ASMR
Savor the rhythmic sounds of wood as it’s scraped and shaved into a work of art.
Photo: Apple

Apple hops on the ASMR trend with its latest series of shot on iPhone ads, created to help you relax no matter where you are.

ASMR — short for autonomous sensory meridian response — is the experience of weird “brain tingles” some people experience when they hear or see certain things. ASMR videos shot to popularity on YouTube recently, thanks to people who crank out soothing videos designed to make the back of your neck tingle.

Grab your AirPods and get ready to bliss out!