Apple hops on the ASMR trend with its latest series of shot on iPhone ads, created to help you relax no matter where you are.
ASMR — short for autonomous sensory meridian response — is the experience of weird “brain tingles” some people experience when they hear or see certain things. ASMR videos shot to popularity on YouTube recently, thanks to people who crank out soothing videos designed to make the back of your neck tingle.
Grab your AirPods and get ready to bliss out!
Apple hit the road with some of the most popular bands touring the world for its latest round of ‘Shot on iPhone’ ads.
The new one minute spots offer an intimate look at what goes on backstage before Florence and the Machine, FKA Twigs and Kamasi Washington make their appearances at concerts in Colorado, New York and London. Each of the three ads were shot by a different director giving them a unique feel.
Watch all three right here:
A pair of Apple videos were nominated for the Emmy Award for Outstanding Commercial. One celebrates the history of the Mac, while the other beautifully shows off the capabilities of the iPhone XS camera.
Watch both of them now.
Photographer Noe Alonzo gave himself a challenge that some people called ridiculous: He worked exclusively with his iPhone 7 Plus for six months.
The results proved stunning. Even more surprising to Alonzo, his project landed him new clients — and gave him humbling insights into his own creativity.
Cricket is the most popular sport in India, and Apple India introduced a short video that’s a love story to the game. This homage was filmed entirely with the iPhone XS, demonstrating some of the capabilities of its camera.
Watch it now:
Apple occasionally commissions artists to experiment with how far they can push iPhone cameras. The third video in this series features water moving in slow motion. It’s enthralling, and it’s all recorded on an iPhone XS.
Watch it now:
You don’t look at a Luisa Dörr photograph and wonder what kind of gear she uses. Her work is arresting.
But even Dörr recognizes that the kind of camera – the iPhone – has been integral to her work and getting her name on the radar of editors and art directors across the world.
Apple finally collaborated with Dörr on an enchanting “Shot on iPhone” project featuring the colorful female wrestlers of Bolivia know as the Flying Cholitas.
Ramadan is a month of spiritual reflection for Muslims. Apple sought to honor the holiday with a 15-second “Shot on iPhone XS” spot featuring gorgeous video footage from two photographers from the Middle East.
Finding Balance is a series of sweeping landscapes around the United Arab Emirates. In each beautifully composed scene, people are reflected in water in the foreground to symbolize the self-reflection of the season.
Even on video, our eyes get big when we see the open mouth of a shark. But what’s the appropriate response when you see an iPhone XS between the shark’s teeth?
This was the most interesting scene in a behind-the-scenes video of how the production company, Camp4 Collective, made the “Shot on iPhone” commercial Don’t Mess with Mother
“Don’t mess with Mother.” That’s the title of Apple’s newest Shot on iPhone film, which features a stunning collection of clips celebrating nature from around the world.
Check out the weird and wonderful wildlife and spectacular scenery — all filmed on an iPhone.
