Apple started the holidays off with Fuzzy Feelings, a combination of stop-motion animation and live action that tells a heart-warming story about reaching out to other people during the holidays.
Apple also released a “making of” video to show how the short film was produced with an iPhone 15 Pro Max and MacBook Air.
Apple’s “Scary Fast” Mac event focused on the new M3 family of chips, refreshed MacBook Pros and an updated iMac. But Apple uncorked a big surprise at the end by revealing the entire presentation was recorded using an iPhone.
This marks the first time Apple used only one of its handsets to film an entire product-launch event. And the company released a behind-the-scenes video showing exactly how the magic was made.
At this point, considering the cinematic chops of iPhone cameras — especially in the new iPhone 15 Pro and Pro Max — we expect to see full-length feature films. But we’ll take another “Shot on iPhone” pop music video like the one Apple’s pushing for Olivia Rodrigo’s song “get him back!”
The sassy music video, shot entirely on iPhone 15 Pro and Pro Max, dropped Tuesday along with the arrival of the new iPhone 15 lineup.
The latest “Shot on iPhone” film is the heart-warming story of Trip the dog receiving a prosthetic leg. It came from a company that uses lidar built into Apple handsets to scan his body to make sure it fits.
Watch The Invincibles to see how the process works.
A short film commissioned by Apple demonstrates that the iPhone 14 Pro can be used to make a movie. In this case, a short action comedy called Huracán Ramírez vs. La Piñata Enchilada.
Apple also released a “making of” video to show how the film was made with an iPhone 14 Pro.
A new YouTube video commissioned by Apple demonstrates how well Action Mode in iPhone 14 stabilizes tricky, action-packed video shots without any special equipment.
And every handset in the iPhone 14 series has the feature, so you, too, can be an action movie director.
Cupertino rolled out its new Apple Watch Pride Edition bands and faces Tuesday in support of the global LGBTQ+ community. Long a supporter of LGBTQ+ advocacy through numerous programs, Apple launched two new bands and two new watch faces.
The launches come ahead of Pride Month in June, when the company said it will also run a Shot on iPhone Pride Campaign.
Apple today unveiled its newest Shot on iPhone Challenge, which calls upon iPhone 13 Pro owners to share their most magnificent macro photos.
The challenge starts today and runs through February 16. You can take part simply by uploading your macro photos to Instagram and Twitter using the hashtags #ShotoniPhone and #iPhonemacrochallenge.
Apple this week dropped a pair of new ads for iPhone 13, highlighting its newest handset’s brilliant battery life and durability.
One of the one-minute clips shows iPhone 13 being used to film a boy during a day-long bike ride. The other shows the device being used as a toy, hammer, baseball bat and more by an energetic toddler.
Apple proves that demo videos don’t have to be dry and boring. It premiered a trio of short videos Sunday that show off the capabilities of the iPhone 13 Pro camera — and they’re actually fun to watch.
Plus, if you were just gifted Apple’s latest handset, watch all three and you might be inspired to go make a movie with it.
