Cupertino rolled out its new Apple Watch Pride Edition bands and faces Tuesday in support of the global LGBTQ+ community. Long a supporter of LGBTQ+ advocacy through numerous programs, Apple launched two new bands and two new watch faces.
The launches come ahead of Pride Month in June, when the company said it will also run a Shot on iPhone Pride Campaign.
Apple proves that demo videos don’t have to be dry and boring. It premiered a trio of short videos Sunday that show off the capabilities of the iPhone 13 Pro camera — and they’re actually fun to watch.
Plus, if you were just gifted Apple’s latest handset, watch all three and you might be inspired to go make a movie with it.
If you’re the kind of person who gets pleasure out of destroying other people’s snowmen, you’ll love Apple’s new “Shot on iPhone” ad for the holiday season.
“Saving Simon” tells the story of a young girl who saves a beloved snowman from a mass stomping, keeps it alive all year long by shutting it inside a freezer, then helplessly watches on as it gets brutally obliterated in a hit and run.
Anyone dreaming of being a director doesn’t have wait until they have a million-dollar budget to start shooting impressive-looking movies. The new Hollywood at Home video shows how to use everyday objects and an iPhone 13 to film action scenes and create otherworldly landscapes or monster movies.
Full Bloom, a new spring-themed video commissioned by Apple, includes some amazing photography done with an iPhone 12. It’s part of the long-running “Shot on iPhone” series that demonstrates the capabilities of the cameras built into Apple handsets. A highlight of the latest offering is stop-motion video done with flowers and fruit.
At the conclusion of Black History Month, Apple this weekend debuted a new Shot on iPhone video filmed by 21-year-old director Philip Youmans, the first African-American filmmaker to win the Founders Prize at Tribeca Film Festival.
The five-minute video “follows a number of our image-makers as they each celebrate the Black experience, Black excellence, love, and imagination.” It features the work of photographers Lawrence Agyei, Gabriella Angotti-Jones, Lauren Woods, and Julien James. Check it out below: