London’s iconic Battersea Power Station is decorated with a sort of enormous Christmas card starring the beloved characters Wallace & Gromit.
The short animation of the man, his dog, and their Christmas trees was filmed on an iPhone 16 Pro Max and then projected onto the 101-meter (330 foot) chimneys that rise above the River Thames.
Osamu Tezuka’s Midnight manga gets adapted to live action in the latest “Shot on iPhone” project. It’s an action film about a mysterious late-night taxi driver.
Apple also released a “making of” video to show how the movie was produced with an iPhone 15 Pro.
Apple started the holidays off with Fuzzy Feelings, a combination of stop-motion animation and live action that tells a heart-warming story about reaching out to other people during the holidays.
Apple also released a “making of” video to show how the short film was produced with an iPhone 15 Pro Max and MacBook Air.
Apple’s “Scary Fast” Mac event focused on the new M3 family of chips, refreshed MacBook Pros and an updated iMac. But Apple uncorked a big surprise at the end by revealing the entire presentation was recorded using an iPhone.
This marks the first time Apple used only one of its handsets to film an entire product-launch event. And the company released a behind-the-scenes video showing exactly how the magic was made.
At this point, considering the cinematic chops of iPhone cameras — especially in the new iPhone 15 Pro and Pro Max — we expect to see full-length feature films. But we’ll take another “Shot on iPhone” pop music video like the one Apple’s pushing for Olivia Rodrigo’s song “get him back!”
The sassy music video, shot entirely on iPhone 15 Pro and Pro Max, dropped Tuesday along with the arrival of the new iPhone 15 lineup.
The latest “Shot on iPhone” film is the heart-warming story of Trip the dog receiving a prosthetic leg. It came from a company that uses lidar built into Apple handsets to scan his body to make sure it fits.
Watch The Invincibles to see how the process works.
A short film commissioned by Apple demonstrates that the iPhone 14 Pro can be used to make a movie. In this case, a short action comedy called Huracán Ramírez vs. La Piñata Enchilada.
Apple also released a “making of” video to show how the film was made with an iPhone 14 Pro.
A new YouTube video commissioned by Apple demonstrates how well Action Mode in iPhone 14 stabilizes tricky, action-packed video shots without any special equipment.
And every handset in the iPhone 14 series has the feature, so you, too, can be an action movie director.
Cupertino rolled out its new Apple Watch Pride Edition bands and faces Tuesday in support of the global LGBTQ+ community. Long a supporter of LGBTQ+ advocacy through numerous programs, Apple launched two new bands and two new watch faces.
The launches come ahead of Pride Month in June, when the company said it will also run a Shot on iPhone Pride Campaign.
Apple today unveiled its newest Shot on iPhone Challenge, which calls upon iPhone 13 Pro owners to share their most magnificent macro photos.
The challenge starts today and runs through February 16. You can take part simply by uploading your macro photos to Instagram and Twitter using the hashtags #ShotoniPhone and #iPhonemacrochallenge.
Apple this week dropped a pair of new ads for iPhone 13, highlighting its newest handset’s brilliant battery life and durability.
One of the one-minute clips shows iPhone 13 being used to film a boy during a day-long bike ride. The other shows the device being used as a toy, hammer, baseball bat and more by an energetic toddler.
Apple proves that demo videos don’t have to be dry and boring. It premiered a trio of short videos Sunday that show off the capabilities of the iPhone 13 Pro camera — and they’re actually fun to watch.
Plus, if you were just gifted Apple’s latest handset, watch all three and you might be inspired to go make a movie with it.
If you’re the kind of person who gets pleasure out of destroying other people’s snowmen, you’ll love Apple’s new “Shot on iPhone” ad for the holiday season.
“Saving Simon” tells the story of a young girl who saves a beloved snowman from a mass stomping, keeps it alive all year long by shutting it inside a freezer, then helplessly watches on as it gets brutally obliterated in a hit and run.
Apple’s “Shot on iPhone” campaign continues with “A Dozen Eggs,” a whimsical short film captured entirely on iPhone 13 Pro by award-winning French film director Michel Gondry.
The one-minute video, like other films from the series, does a terrific job of showcasing iPhone’s camera performance and movie-making prowess.
Anyone dreaming of being a director doesn’t have wait until they have a million-dollar budget to start shooting impressive-looking movies. The new Hollywood at Home video shows how to use everyday objects and an iPhone 13 to film action scenes and create otherworldly landscapes or monster movies.
Watch the amazing video now:
Full Bloom, a new spring-themed video commissioned by Apple, includes some amazing photography done with an iPhone 12. It’s part of the long-running “Shot on iPhone” series that demonstrates the capabilities of the cameras built into Apple handsets. A highlight of the latest offering is stop-motion video done with flowers and fruit.
Don’t miss it:
At the conclusion of Black History Month, Apple this weekend debuted a new Shot on iPhone video filmed by 21-year-old director Philip Youmans, the first African-American filmmaker to win the Founders Prize at Tribeca Film Festival.
The five-minute video “follows a number of our image-makers as they each celebrate the Black experience, Black excellence, love, and imagination.” It features the work of photographers Lawrence Agyei, Gabriella Angotti-Jones, Lauren Woods, and Julien James. Check it out below:
Apple enlisted dozens of Black photographers to document their hometowns using iPhone 12 Pro, and the company showed off their handiwork Monday to kick off Black History Month.
“All across the US, these photographers set out to showcase the people and the pockets of their cities that embody their local culture,” Apple said in a press release about the Hometown project.
It’s a neat spin on the company’s ongoing “Shot on iPhone” campaign, and the results are pretty darn impressive. Check out some of the images below.
Whether it’s the iPhone 12 mini or the high-end iPhone 12 Pro Max, Apple’s latest handsets are pretty darn great when it comes to taking photographs. To show just how good, on Tuesday Apple released a lineup of images, snapped using its latest iPhones.
From hyper-detailed close-ups to moody interiors to gorgeous landscapes, they show off just how versatile Apple’s new camera phones actually are.
The show must go on. American Idol stopped in mid-season by the COVID-19 crisis. But ABC resumed production with the 20 contestants filming themselves with iPhones supplied by the network.
These might be the most high-profile “Shot on iPhone” video yet.
Shooting DSLR-quality time-lapses on your iPhone just got a lot easier thanks to a huge update to the fantastic Pro Camera app made by smartphone lens attachment company Moment.
Pro Camera 4.0’s bevy of new features gives you more detailed control for shooting video time-lapses than pretty much any other camera app we’ve seen. All you need is a tripod for your iPhone (or something to prop it up on) while the app does the heavy lifting. Photogs can now pick the intervals, number of shots, type of blur and length, unlocking a ton of creative possibilities.
Apple’s “game-changing” Shot on iPhone ad campaign typically ranges from a single image to a short film such as Lady Gaga’s latest music video. Things have certainly ramped up for the latest installment, however.
In Apple’s newest Shot on iPhone video, debuted Monday, it depicts a beautifully filmed after-hours tour through the iconic State Hermitage museum in St. Petersburg, Russia. Total running time? Five hours, 19 minutes, and 28 seconds. This includes more than 45 galleries and even a live ballet sequence.
You can check it out below. (There’s also a 90-second teaser if you happen not to have five hours to watch the whole thing.)
Apple has released a selection of its handpicked favorite Night mode pictures taken by iPhone 11, 11 Pro and 11 Pro Max users from around the world.
The six winning images were selected by a panel of judges out of thousands of submissions worldwide. The winning photographers hail from China, India, Russia and Spain. You can check out the pick of the pics below:
Lady Gaga’s first music video in years drops tomorrow, and a teaser shows it’ll be a sci-fi epic. Perhaps to follow this theme, the video for “Stupid Love” was shot on an iPhone.
Apple shows off the capabilities of the Ultra Wide camera in the iPhone 11 Pro with a breath-taking video shot in scenic Valley of Fire State Park in Nevada.
Watch this video now: