Earth Day 2017 has long since passed but Apple’s still not done busting out its quirky videos that celebrate the company’s green environmental protection initiatives.
In Apple’s latest hand-drawn ad published today, the company showcased its efforts to preserve forests so that the paper used in all of its packaging is done in a sustainable way. With a goal of preserving nearly 1 million acres of forest by 2020, Apple hopes 99% of the fibers and papers will come responsible sources and recycling.
A college friend who bought a new phone and was about to trash a defunct iPhone 3G sparked the idea for MyPhones Unlimited, a smartphone recycling service that Cult of Mac recently partnered with.
“Two main thoughts came to mind,” says MyPhones Unlimited founder Gabe Trumbo. “One is that that can’t be good for that to just be thrown away, there has got to be a better way to recycle it. And beyond that, I’m sure there’s still some value in it.”
He was right. Trading in his friend’s phone himself, Trumbo got a bigger chunk of change than he expected — and immediately saw a market coupled to an important problem.
Consumers have a nasty habit of throwing out their electronics as soon as newer, shinier models become available, and they rarely ever do so properly. Nearly 42 million tons of e-waste — everything from microwaves and electric shavers to washing machines, laptops, cellphones, TVs and computer monitors — entered the global garbage stream in 2014, according to a United Nations University report.
Like all trash, this stuff doesn’t just disappear. Instead, it stacks up in landfills. Unlike most trash, however, e-waste is often packed with valuable components — as well as toxic chemicals and materials that can cause real damage wherever they end up.
Kyle Wiens thinks the iPad should be banned. It’s a “highly immoral” product, he says, because it can’t be opened and repaired when the battery dies. It’s a throwaway device, and he wants governments to prohibit it.
“It’s not designed to be long-lasting,” said Wiens, who is the co-founder and CEO of iFixit. “It’s like selling a car that has to be replaced when the tires wear out.”
Wiens is the Bernie Sanders of the electronics industry. He doesn’t just want reform — he wants revolution!