Both Apple TV+ and Netflix pulled out of a bidding war over a movie about Will Smith’s life amid controversy following the actor slapping comedian Chris Rock on stage at the Oscars.
In addition, Apple TV+ owns a $120 million film starring Smith entitled Emancipation. Already shot and being readied for release in time for next Oscars season, the movie could become a problem for Apple TV+.
Will Smith slapping Chris Rock during Sunday night’s Oscars ceremony shows why Apple should go back to doing live events.
No, not because we need to see deranged audience members assaulting Apple execs onstage. However, the mere possibility that something can go seriously sideways gives live events an undeniable advantage over the type of canned productions Apple began cranking out during the COVID-19 pandemic.
I’m sure this goes against Cupertino’s deeply ingrained cultural bias toward controlling absolutely everything within its power. But if Apple doesn’t get back to putting on live events, its product launches will drift deeper into the uncanny territory of the overproduced infomercial. That’s boring — and it’s bad for both Apple and Apple fans.
Apple TV+ became the first streaming service to bag an Oscar for Best Picture, thanks to CODA‘s strong showing Sunday night at the Academy Awards. The movie won a trio of the prestigious awards, including Best Adapted Screenplay and Best Supporting Actor.
Troy Kotsur, who nabbed the latter of the three, also made history by becoming the first deaf man to pick up an Academy Award.
Taking the top film prize at Saturday’s Producers Guild of America (PGA) Awards puts Apple TV+ drama CODA in good stead to win the Best Picture prize at the upcoming Academy Awards. The prize the movie took has been a major predictor of Best Picture winners for decades.
Along with CODA’s win at the PGA Awards, the hit Apple TV+ comedy series Ted Lasso took home a prize.
The nominations are out for the 94th Academy Awards, and Apple TV+ films are up for six Oscars. Two movies from Apple’s streaming service attracted the attention of the Academy: CODA and The Tragedy of Macbeth.
Both films have already garnered a bevy of awards and nomimations.
Apple’s followed Netflix into developing its own original TV shows. Now it wants to follow it by making its own movies, too.
According to a new report, Apple plans to finance six original small-budget movies per year. Each project would be made for $5 million to $30 million, which is pretty much a micro-budget by Hollywood standards. However, Apple wants to appeal to prestige talent with the goal of making Oscar-winning movies.