Apple’s followed Netflix into developing its own original TV shows. Now it wants to follow it by making its own movies, too.
According to a new report, Apple plans to finance six original small-budget movies per year. Each project would be made for $5 million to $30 million, which is pretty much a micro-budget by Hollywood standards. However, Apple wants to appeal to prestige talent with the goal of making Oscar-winning movies.
It’s the Oscars this weekend, and if you’re an Apple fan, one question that lingers in the mind is what exactly happened to all the early awards buzz for Aaron Sorkin and Danny Boyle’s Steve Jobs biopic.
Initially hailed as one of 2015’s crowning cinematic achievements, the movie bombed at the box office and even registered on some “worst movies of the year” lists. Although it has picked up Oscar nominations for Best Actor and Supporting Actress (Michael Fassbender and Kate Winslet), the movie failed to get put forward for Best Picture, while Sorkin was also a notable absence in the Best Adapted Screenplay category.
Having now seen Steve Jobs three times (twice at the theater and once on Blu-ray), here are my thoughts on why the flick was ultimately a disappointment.
Steve Jobs may have flopped at the box office, but the team responsible for it are still confident that they can make up for the dismal lack of earnings with an Oscar.
According to a new report, Aaron Sorkin, Jeff Daniels (who plays John Sculley) and director Danny Boyle recently attended an “intimate brunch and Q&A” with a roomful of Academy voters at the St. Regis hotel.
Hollywood loves Apple almost as much as it loves itself.
The passionate affair burned for decades before Samsung came snapping celebrity selfies with Ellen at the Oscars and dishing out enough paid endorsements to finance the next Star Wars trilogy.
Apple plans to fight back with its own buzz marketer in New York to keep its products in the hands of the elite and glamorous. But Cupertino has never had a problem getting its products on the big screen and into the coolest TV shows — even though Apple swears it doesn’t pay a dime for product placements. Here are 18 of the most iconic Apple cameos to hit the screen.
Samsung may have flashed a bit of cash to get Oscars host Ellen DeGeneres to appear on-stage with a Galaxy Note, but it seems that DeGeneres ditched the device backstage, as she was spotted tweeting out selfies using an iPhone.