| Cult of Mac

Russo brothers’ next movie Cherry debuts on Apple TV+ March 12

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Cherry novel
Could this be the first Apple TV+ movie to win an Oscar?
Photo: Alfred A. Knopf

Cherry, a movie starring Tom Holland and Ciara Bravo, and directed by Avengers: Endgame helmers the Russo brothers, will debut on Apple TV+ on March 12.

A break from the Russo’s typical blockbuster fare (Endgame is the highest grossing movie of all time), Cherry is described by Vanity Fair as a “smaller, more intimate” movie, based on the bestselling 2018 novel of the same name by Nico Walker. This already has the makings of one of Apple TV+’s biggest hits of 2021.

This ARKit demo is what nightmares are made off

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The Ring
Watch out for Samara!
Photo: Dreamworks

Your favorite horror movies could soon invade your living room thanks to Apple’s ARKit.

iOS developer Abhishek Singh has created a lot of AR experience since ARKit came out last year, but his latest is the most shocking. In a tweet posted this week, Singh showed off his latest demo that brings the scariest scene from the movie The Ring into your house.

Check it out:

Apple is looking for psychologist to improve Siri

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Sorry, Alexa: Siri still the most widespread AI assistant
Siri could become a lot more empathetic.
Photo: Ste Smith/Cult of Mac

Apple’s digital assistant Siri could soon become your new psychologist.

According to a new job listing posted by Apple, the company is searching for a software engineer that also has some previous experience in psychology or counseling. Why? Because people are starting to talk to Siri like its a human.

Hollywood wants Apple to sell movies within weeks of theater debuts

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Apple TV Dark Mode
The wait for new movies could be just two weeks.
Photo: Apple

Hollywood is pushing for iTunes to show the latest blockbuster movies just weeks after they hit the theater.

Sources say a deal between Apple and a number of major studios could be signed as early as next year without the blessing of theater chains. However, talks are currently held up over the price that Hollywood wants to charge for new rentals.

Watch Tim Cook introduce Al Gore’s new movie to Silicon Valley

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LOVELOUD
Tim Cook has pushed Apple to be one of the world's most environmentally friendly companies.
Photo: Jim Merithew/Cult of Mac

Apple CEO Tim Cook made a special appearance during one of the first screenings of former vice president Al Gore’s new movie this week.

To kick off the Silicon Valley screening of Gore’s film, “An Inconvenient Sequel: Truth to Power,” Cook gave a short speech before the silver screen lit up. Tim praised Gore for his work on the movie which is a direct sequel to the Academy Award-winning documentary “An Inconvenient Truth” which highlighted the signs and dangers of climate change.

Senior Apple execs fight for Hollywood deals

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Eddy Cue
Eddy Cue is one of three Apple chiefs trying to secure original content.
Photo: CNBC

Three senior Apple executives are in talks with Hollywood’s “most successful” TV and movie producers over original content for Apple TV, according to a new report.

Each member of the trio, which includes Eddy Cue, Apple’s senior vice president of internet software and services, is so desperate to secure the first deal that they supposedly are fighting against each other.

How to unlock your iPhone’s secret LEGO Batman Movie Easter egg

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Call Siri
Call Siri "'Puter" and see what happens.
Photo: Buster Hein/Cult of Mac

Apple hid a delightful Easter egg on iPhones for The LEGO Batman Movie, the new animated film that is dominating the box office this week.

In the new film, the Dark Knight has his own helpful digital assistant that responds to voice commands. The voice for the computer is the same one as Siri on iOS, but when Bruce Wayne needs help he just says, “Hey ‘Puter” instead of “Hey Siri.”

Apple quietly updated Siri so that she responds to the command. Here are some of the hilarious replies.

Darth Vader is back in new Rogue One trailer

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"The Force is strong with this one."
Photo: LucasFilms

Disney dropped a brand new trailer for the upcoming movie Rogue One: A Star Wars Story during the Olympics tonight, giving fans of the Force their first glimpse at Darth Vader’s return to the big screen.

The action-packed trailer is full of new bad guys, droids, and rebels, some of which have teamed up to steal plans from the Empire right before it begins testing the dreaded Death Star. James Earl Jones is returning to provide the voice of the Chosen One who is probably not going to be happy by the end of the film that’s set before the events of A New Hope

Behold: