Jony Ive expresses ‘primal fear’ over Steve Jobs movie

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Jony Ive
He hasn't seen the movie, but Ive has his doubts.
Photo: AP

Apple’s Chief Design Officer Jony Ive said in an interview that he has a “primal fear” over the upcoming Steve Jobs biopic, and particularly the possibility that the movie could portray his former boss and friend in a negative light. He did say he hasn’t seen the film, but remains skeptical.

“I’ve talked at length with friends of Steve and of me who have seen the film,” Ive said, before later adding that there are “sons, daughters, widows and very close friends who are completely bemused and completely upset.”

He elaborated on his fear implying that he wasn’t sure if the motives of a motion picture production team were in line with that of people who really knew Steve Jobs. Jony Ive opined that how “you are defined and portrayed can be hijacked by people with agendas that are really quite different than yours and those of your close family or friends.”

“He had his triumphs and his tragedies like all of us and like most of us, he’s having his identity described and defined by a whole bunch of other people, and I think that’s a bit of a struggle personally,” Ive added.

Ive remarked that we should be celebrating the life of Jobs, and that he doesn’t recognize at all the person that’s been depicted in movies and biographies. He’s of course referencing the Jobs movie in 2013 starring Ashton Kutcher and Walter Isaacson’s official biographySteve Jobs.

The interview with Jony Ive took place at Vanity Fair’s New Establishment Summit where he spoke with director J.J. Abrams and producer Brian Grazer on the topics of Steve Jobs and creativity.