Apple may have $268.9 billion in cash on hand, but it doesn’t get everything it wants. According to a new report, Apple lost out to HBO on acquiring a new original TV series written by J.J. Abrams, his first since 2008’s Fringe.
Called Demimonde the series is about a family whose mom winds up in a coma following a car crash, after which her daughter and husband are transported to another world to fight a monstrous, oppressive force. HBO is describing the series as, “an epic and intimate sci-fi fantasy drama.”
Apple and HBO are vying for a new sci-fi drama series written by Star Wars: The Force Awakens director J.J. Abrams. The untitled show is the first bit of TV writing Abrams has done since working on Fringe a decade ago in 2008.
In addition to Fringe, Abrams co-created the popular TV show Lost, as well as creating both Felicity and Alias. He has also executive-produced multiple shows in the past few years, including HBO’s Westworld, Showtime’s Roadies and Hulu’s upcoming Castle Rock.
iOS 11 will deliver a new Music app with a focus on original videos, according to Jimmy Iovine. The Apple Music chief says the service could add many as 10 original video series by the end of this year, including Carpool Karaokeand will.i.am’s Planet of the Apps, while Apple is also in talks to secure content from J.J. Abrams and R. Kelly.
Was Apple’s livestreamed iPad event really such a big yawn? Search Twitter for “#AppleEvent yawn” or “Apple boring” and you’ll see tweet after tweet bemoaning the boring nature of Thursday’s press conference. It got so tedious for some, there were dozens of photos of napping dogs.
“Most boring Apple event ever,” tweeted one. “Bring back the Chinese translation.”
Maybe some of those folks are being facetious, but there’s a grain of truth in the tweets: Nothing about Thursday’s event, except for maybe Stephen Colbert’s crackup comedy bit with Craig Federighi, was super-compelling on the surface. Many of the specs had been leaked (some even by Apple itself), and the rumor mill proved pretty accurate in the run-up to the presentation.
Still, this was no Phantom Menace. I mean really, what were people expecting? Jetpacks, aliens and electric cars?
This is Apple’s big dilemma right now: How do you top yourself when you make the best products in the world?