6 awesome videos show off iMac Pro’s impressive power


iMac Pro demo video
Erin Sarofsky created this video on an iMac Pro.
Photo: Apple

Apple asked six filmmakers to create short videos that highlight the cababilities of the recently-released iMac Pro. The results debuted today: trippy, abstract films that are mesmerizing to watch.

All are quite short (under 30 seconds) and include a quick plug for the computer, and so could be turned into advertisements, either online on TV.

Week’s best Apple deals: Save on the new iMac Pro and refurbished iPads!


A surprising discount on the new iMac Pro is just one of this week's great Apple deals.
A surprising discount on the new iMac Pro is just one of this week's great Apple deals.
Photo: Apple

The new iMac Pro packs screaming-fast performance — and an eye-watering price. But if you’re in the market for Apple’s latest, great Mac, you can already snag a discount.

Also in this week’s roundup of the best Apple deals: refurbished iPads and Bose headphones.

iMac Pro packs more memory than every Apple II computer ever built


Apple II
This amazing stat comes from Apple's first ever applications software engineer.
Photo: Computer History Museum

A midrange model of Apple’s new iMac Pro comes with a massive 11 times as many bytes of electronic memory as the Apple II, the company’s first breakthrough computer.

Doesn’t sound all that impressive? We’re not just talking about a single Apple II unit. Instead, that figure refers to the sum total of all electronic memory ever installed on all 6 million Apple II computers ever built!

Upgrades to iMac Pro? Major disassembly required


iFixit carefully tore open an iMac Pro.
Photo: iFixit

You wouldn’t dare crack open your new iMac Pro, the one you paid $5,000 for, just for a peek under the hood.

But the teardown team at iFixit happily and fearlessly disassembles devices just to sate your curiosity and maybe entice you to fix or upgrade your own machines. The wiki-based repair resource wasted no time in the new year to tear open Apple’s long-anticipated and rather expensive next-generation iMac.

Apple in 2017: A year of epic proportions


Apple year in review 2017
Did any company have a better 2017 than Apple?
Image: Ste Smith/Cult of Mac

Cult of Mac's 2017 Apple year in review 2017 was a pretty damn good year for the world’s most profitable tech company.

Apple did much more than rake in more cash than any company this year. Cupertino also pushed out its most impressive product lineup ever, laid the groundwork for the future of augmented reality, moved into a new spaceship campus, battled other tech giants and got tossed into the political spotlight.

Apple dominated the tech scene in 2017 more than any other company. Here’s a recap of some of the year’s most memorable Apple moments.

Every single product Apple rolled out in 2017


2017 was a very good year for new Apple products.
2017 was a very good year.
Image: Ste Smith/Cult of Mac

Cult of Mac's 2017 Apple year in review 2017 was a killer year for new Apple products — and it’s not all because of the iPhone X.

Apple’s design team spun out updates in nearly every single category while also popping out a few all-new products. The Mac Pro and Mac mini were pretty much the only machines that got no love from Apple this year. But with all the new stuff, it’s hard for Apple fans to complain.

Here’s a recap of every new Apple product of 2017.