Why this week’s Apple PR blitz is brilliant [Opinion]

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Updated iMacs, AirPods, and iPads have all debuted this week. What’s next?
Updated iMacs, AirPods, and iPads have all debuted this week. What’s next?
Photo: Ed Hardy/Cult of Mac

Apple isn’t following its usual strategy for product launches. Rather than holding a press event during which a collection of devices gets shown off, it spread the news out across multiple days this week.

This bold new approach brought plenty of attention to products that might otherwise have gotten lost in the furor around bigger announcements. And it’s also creating excitement about what’s coming next.

iMac Pro now available with Vega 64X graphics and 256GB RAM

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iMac Pro
It's going to cost you.
Photo: Apple

The pricey iMac Pro didn’t quite get a refresh like the standard iMac today, but Apple has added some new upgrade options.

Those with a need for speed can now equip the all-in-one with AMD Radeon Pro Vega 64X graphics and up to 256GB of RAM for the first time. But be prepared to break the bank (or maybe rob a bank?) for the most impressive model.

Sell your old Mac today and bag a bargain upgrade

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Mac
Isn't it time you swapped that dusty old Mac for a new one?
Photo: Ste Smith/Cult of Mac

With B&H Photo offering up to $600 off the MacBook Pro at right now, and big discounts on other Apple computers popping up all over the place, it’s a great time to sell your old machine and bag a bargain upgrade.

And you could just be sitting on a small fortune. Cult of Mac typically pays more for your old Apple devices than other trade-in services — and we won’t leave you waiting ages for your cash. Get a quote today and find out how much your old Mac is really worth.

20 most important Macs of all time

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128k Mac and 21-inch iMac
Things have come a long way in 35 years.
Photo: iFixit

Today marks 35 years since the launch of the original Macintosh computer, the product which most defined Apple until the iPod and iPhone came along years later. The Mac changed the course of personal computing history, and started a product line which Apple continues today. But which Macs along the way rank as the biggest game changers?

We went right back to the start to bring you our picks for the top 20 most important Macs of all time.

Amazon stocks its Apple store with new products ahead of Black Friday

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Apple store
Why go to the Apple store when you can just order it on Amazon with Prime shipping?
Photo: Nadine Kahney/Cult of Mac

The biggest shopping day of 2018 is nearly upon us and Apple and Amazon are teaming up to take advantage of the spending bonanza.

As part of its new online sales deal with Apple, Amazon has recently added a bunch of Apple’s latest products to its authorized reseller page, some of which are a bit cheaper than on Apple’s website.

Unlock the dual audio outputs in new Macs

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A totally legit audio-routing setup.
A totally legit audio-routing setup.
Photo: Charlie Sorrel/Cult of Mac

Up until last year, if you plugged a pair of headphones into your Mac, the speakers were effectively disconnected. There was no way to send simultaneous audio stream to both headphones and speakers. Now, with modern T2-equipped Macs, you can double up on audio. For instance, you could have alerts sound through the built-in speakers, with music routed through the headphone jack, so you don’t get notifications interrupting your banging tunes.

The best part is that its really easy to set up. And, if you prefer the old behavior, you don’t have to do anything.

Is Apple prepping big Mac updates for an October event? Catch our discussion on The CultCast

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CultCast 357 MacBook Pro
Almost the entire Mac line is due for an update.

This week on The CultCast: Is Apple preparing to dump a bunch of much-needed Mac updates on us? We discuss. Plus: Something very strange is going on with the Mac — we fill you in. And is MacBook Pro’s Touch Bar actually useful? We give you our brutally honest opinions. And stay tuned for another episode of CultCast 2nd Hour. This time: Siri Shortcuts, explained!

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace website. Enter offer code CultCast at checkout to get 10% off your first hosting plan or domain.

Mac software locks will hit third-party repair shops

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Repair shop
New rules affect Macs with the T2 chip.
Photo: Streetpho/Flickr CC

In the event that your 2018 MacBook Pro or iMac Pro runs into problems outside warranty, would you try and save money by going to third-party repair shop? If so, Apple seemingly has some bad news for you.

According to a new report, Apple has introduced new software locks that will brick these machines if they’re operated on by anyone not using Apple’s proprietary diagnostic software. Failing to do so will, “result in an inoperative system and an incomplete repair.”

Smartphones are killing laptops and desktops, but tablet sales grow

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ipad ios 11
More Americans own tablet than did two years ago. The same can't be said of laptop and desktop ownership.
Photo: Ste Smith/Cult of Mac

The number of Americans who own an iPad or other tablet computer increased marginally in the past two years. However, ownership of a laptop/desktop has dropped significantly in the same period.

Smartphone ownership stayed at the high rate it’s held since 2016. And that’s what’s really cutting into sales of traditional computers.