iCar

Apple’s self-driving car filmed cruising California highway

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lexus
The 2015 Lexus RX450h is Apple's vehicle of choice.
Photo: Lexus

The first video footage of Apple’s self-driving car has already surfaced on the internet, just over a month after the company first received permission to drive on public roads.

Apple’s self-driving car is actually a Lexus RX450h outfitted with sensors powered by Apple’s own autonomous driving software. Video of the car in action reveals Apple’s project is already highway-worthy as the company races to catch up to its competition.

Watch it cruise the road with ease:

Faraday Future poaches Apple Car’s navigation engineer

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Faraday Future's concept car looks like a batmobile.
Faraday Future's concept car looks like a batmobile.
Photo: Faraday Future

Apple’s efforts to build a self-driving electric car hit another speed bump recently after the company lost its navigation engineer to electric car startup Faraday Future.

Computer vision and vehicle navigation specialist Bart Nabbe was working with Apple’s not-so-secret Project Titan team for nearly the last two years, but his LinkedIn profile now shows that he’s at Faraday Future serving as the director of strategic partnerships.

Apple’s secret electric car hits a speed bump

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apple car
A rendering of an Apple car with a different kind of bumper
Photo: Motor1

Drivers won’t be hitting the highways in Apple’s self-driving vehicle at all this decade.

Apple has reportedly pushed back the goal launch date of its secretive electric car project that has been in the works since 2014. Previous rumors claimed Project Titan is aiming for an unveiling in 2019, but it may have hit a speed bump.

4 lessons Apple Car should learn from Tesla

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Tesla
If Apple really is making a car, it should take some cues from Tesla.
Photo: Ste Smith/Cult of Mac

With all the recent rumors that Apple will build an electric car within the next few years, obviously Cupertino is going to be compared to the big electric car company of the moment, Tesla Motors.

Tesla sold more than 50,000 model S sedans in 2015, so I’m taking a look at four Apple Car lessons that Tim Cook and Jony Ive should learn from Tesla.

Check out the video below.

Ex-Apple engineers want to make your dumb car smart

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Pearl's RearVision adds a camera to your car.
Pearl's RearVision adds a camera to your car.
Photo: Pearl

It will be years before we get to see how simple and amazing a car designed by Apple will be, but for now a new hardware startup created by ex-Apple engineers is ready to give us the next best thing.

Pearl Automation, an autonomous car tech startup co-founded by Apple veteran Bryson Gardner, revealed its first product today that makes your dumb car smarter by adding a new feature usually only found on luxury vehicles.

Rumors point to a major Macbook Pro overhaul, this week on The CultCast

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New Apple hardware in March on The CultCast
New Apple hardware in March? Reports say yes, indeed.
Image: Erfon Elijah/Cult of Mac

This week, on The CultCast: Macbook Pro’s about to get its biggest refresh ever; Apple’s plans to rival Amazon’s Echo; more great stories from the Cult of Mac; the state of gaming in OS X, iOS, and tvOS; Apple gets serious about iCar charging stations; and we set aside our agendas to discuss YOUR topics in an all-new As You Wish.

Our thanks to Freshbooks for supporting this episode. FreshBooks is the easy-to-use invoicing software designed to help small business owners get organized, save time invoicing and get paid faster. Get started now with a 30-day free trial.

Apple planning charging stations for iCar, Foxconn replaces half its workers with robots, and more

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Cover

Photo: Ste Smith/Cult of Mac

Check out Apple’s plans for the iCar as it prepares the groundwork for its charging infrastructure.

Learn more of what’s in store for the iCar in this week’s jam-packed Cult of Mac Magazine. Plus, Foxconn manages to replaces half its workers with robots.

All this, and much much more, in Cult of Mac Magazine, free for you right now.

Here are this week’s top stories.

Apple is already working on charging stations for iCar

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Apple Car might be coming, but will it be special?
Apple Car might be coming, but will it be special?
Image: Aristomenis Tsirbas/Freelancer

The Apple Car isn’t expected to hit the road until 2020 at the earliest, but Apple’s engineers are already laying the foundation for one of the most challenging aspect of electric vehicles: keeping them charged up.

Apple appears to be preparing the ground work for its charging infrastructure, according to a new report claiming the company is scooping up engineers that specialize in electric charing stations.

Apple revs up R&D spending amid iCar rumors

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Apple Car might be coming, but will it be special?
Apple Car might be coming, but will it be special?
Image: Aristomenis Tsirbas/Freelancer

Apple may have reached peak iPhone this quarter after posting declining revenues for the first time since 2003, but rest assured the company is working on the next big thing. 

Tim Cook boasted about the amazingly innovative products coming down Apple’s pipeline, and the company’s latest spending figures show its throwing more money than ever at new ideas. 

BMW and Daimler put the brakes on Apple Car deal

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Apple Car
Magna International Inc. is making cars for BMW.
Photo: BMW

Talks between Apple and German carmakers Daimler and BMW have fallen apart, after Apple sought to strike a deal with the companies for its electric car project. 

BMW and Apple have been rumored to be talking about a partnership for nearly a year now. Apple supposedly wanted to use BMW’s i3 carbon fiber body as the basis for its car but it appears that the company will have to go solo for now. 

New Macs? One more thing? Catch our March 21 event predictions on The CultCast

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Tim Cook's next WWDC keynote is right around the corner!
The WWDC keynote is right around the corner!
Photo: Forbes

This week on The CultCast: Will we see new Macs? Perhaps the elusive “One more thing”? Don’t miss our March 21 Apple event predictions and expectations. Plus: How Instagram is about to be ruined; reports of an Apple Car price and ship date surface; why pirates are excited for the AyeCar; and some new iPhone 7 leaks echo familiar rumors.

Our thanks to Squarespace for supporting this episode. It’s simple to build a website that looks beautiful on any device at Squarespace.com. Enter offer code CultCast at checkout to get 10% off.

Conspiracy theorists think Apple owns this mysteryious car company

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Is Apple behind Faraday Future?
Is Apple behind Faraday Future?
Photo: Faraday Future

A new electric car company has revved up Apple Car conspiracy theorists who think the mysterious automaker may actually be a shell company for Apple’s automotive ambitions.

Faraday Future has already pulled in $1 billion in investments and is stocking up on top Tesla talent (just like Apple), but little else is known about the new company that currently boasts over 400 employees with plans to add 100 more of the best automotive engineers and designers in the world before the end of the year.

Take a look at the rendering of their future car:

Apple jacks another Tesla engineer for Project Titan

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tesla
Tesla just lost another engineer to Apple.
Photo: CC Wikipedia

Apple has already scooped up a cadre of automotive experts for its not-so-secret electric car project, and it appears the company just added one more Tesla Motors engineer to its growing roster.

Jamie Carlson, a senior engineer from Tesla, appears to have joined Apple’s Project Titan. His most recent LinkedIn posting that reveals he’s been working on “Special Projects” at Apple since August 2015.

Marc Newson says auto industry is ‘at the bottom of a trough’

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Marc Newson is peeved at the auto industry but he loves vintage Ferraris.
Marc Newson is peeved at the auto industry but he loves vintage Ferraris.
Photo: Spanich Coches/Flickr

It’s an open secret that Apple is poised to take on the auto industry with its rumored electric car project, and according to Apple design guru Marc Newson, the automotive industry is stalled.

In a new interview, the Apple designer touches on a number of topics, ranging from his love of fountain pens to his current design pet peeve: boring cars.

Apple revs up R&D spending amid iCar rumors

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Apple raked in the cash last quarter.
Apple is splurging on R&D.
Photo: Jim Merithew/Cult of Mac

Amid continuing rumors that it might be building an electric car, Apple revealed that is has boosted its research-and-development spending by $1.5 billion this year.

While Apple is dumping more money into R&D, it’s been able to trim costs in other areas. In its Securities and Exchange Commission filing for the fiscal quarter that ended June 27, Apple lowered its capital-spending projections for the year by 8 percent, which could amount to $1 billion in savings.

FTC could pave the way for direct-to-consumer iCars

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We'd like to buy this directly from Apple, OK?
We'd like to buy this directly from Apple, OK?
Photo: Josh Baré/DeviantArt CC

In a strongly worded blog post Wednesday, the Federal Trade Commission derided legislative attempts to prevent consumers from buying cars directly from manufacturers. While this certainly applies to Tesla Motors’ plans to cut out the middleman on auto sales, the government position would cover any company that wishes to sell cars directly to consumers — like, say, Apple.

Can you imagine a day when we can roll into an Apple retail store, flash an Apple Watch and purchase an iCar with Apple Pay?

Woz: ‘The future is scary and very bad for people’

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Woz, doing his part to help computers takeover the world. Photo: Apple
Woz, doing his part to help computers takeover the world. Photo: Apple

Tech pioneers like Bill Gates, Stephen Hawking, and Elon Musk have warned humanity of the dangers of AI for years, and Apple co-founder Steve Wozniak says he’s finally a beliver in the doomsday scenarios.

“Computers are going to take over from humans, no question,” Woz told the Australian Financial Review in a recent interview from his US home.

The man who sparked the personal computer revolution with the invention of the Apple II says ‘the future is scary and very bad for people’ because computers will eventually get faster than us and wipe us out.

What’s inside Apple’s mystery tent?

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Apple's tiny white tent nestles between buildings at San Francisco's Yerba Buena Center for the Arts. Photo: Jim Merithew/ Cult of Mac
Apple's tiny white tent nestles between buildings at San Francisco's Yerba Buena Center for the Arts. Photo: Jim Merithew/Cult of Mac

SAN FRANCISCO — Another Apple event, another mysterious building sprouting up seemingly overnight. They pop up to shield Apple’s prep work from prying eyes, but they also fuel the imaginations of anybody who’s interested in Cupertino’s next move.

The latest such structure — this time with solid white walls and a tented, tarp-like roof — isn’t nearly as elaborate as the gigantic building erected before last fall’s Apple Watch event, but the mysteries concealed could be gigantic.

The big reveal comes at the Yerba Buena Center for the Arts next Monday, when we will almost assuredly learn more about the Apple Watch (among other things). Until then, all we can do is wait and wonder: What could be hidden inside Apple’s mystery tent?

Apple car project is ‘good news’ for Nissan, says CEO

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We'd like to buy this directly from Apple, OK?
Concept art: Josh Baré/DeviantArt CC
Photo: Josh Baré/DeviantArt CC

Apple’s secret electric car project has been met with heavy skepticism from some of the biggest players in the auto industry, but according to Nissan’s CEO, he sees Apple entering the market as a good thing.

During a presentation at the Mobile World Congress on Monday, Carlos Ghosn, CEO of Nissan-Renault Alliance said he welcomes the idea of outside companies getting into the electric car business.

Crystal Baller: Rewind this week’s wildest Apple Watch rumors

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Photo: Ste Smith/Cult of Mac
Photo: Ste Smith/Cult of Mac

We get slammed 24/7 with new Apple rumors. Some are accurate, most are not. To give you a clue about what’s really coming out of Cupertino in the future, we’re busting out our rumor debunker each week to blow up the nonsense.

This week the Apple Watch rumors have reached a crescendo as invites to a not-so-mysterious event in March were released. Will the Apple Watch really launch with 100,000 apps? Will demand for the gold Apple Watch wreak havoc on the world’s gold supply? And don’t forget about the Apple car either. New rumors are claiming Samsung could be the biggest boost or roadblock for project Titan.

Find out the truth behind the week’s wildest Apple rumors below:

Mercedes CEO will worry about iCar when Apple worries about their phone

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Mercedes concept car from CES 2015. Photo: Mercedes
Mercedes concept car from CES 2015. Photo: Mercedes

Mercedes-Benz already lost a key employee to Apple’s project Titan, but Daimler AG chairman Dieter Zetsche says he’s not losing any sleep thinking about Cupertino’s rumored self-driving car.

At the launch of the new Mercedes-AMG C63 sports sedan in Portugal last night, the Mercedes boss dismissed the threat an iCar could pose to established car manufacturers, saying Apple wouldn’t be worried about a Mercedes-Benz smartphone so his company is not worried about an Apple car.