Mobile menu toggle

Apple car project is ‘good news’ for Nissan, says CEO

By

We'd like to buy this directly from Apple, OK?
Concept art: Josh Baré/DeviantArt CC
Photo: Josh Baré/DeviantArt CC

Apple’s secret electric car project has been met with heavy skepticism from some of the biggest players in the auto industry, but according to Nissan’s CEO, he sees Apple entering the market as a good thing.

During a presentation at the Mobile World Congress on Monday, Carlos Ghosn, CEO of Nissan-Renault Alliance said he welcomes the idea of outside companies getting into the electric car business.


“If Apple does it, obviously it’s good news for us,” said Ghosn, reports CNET . “The fact that a company outside of the auto industry wants to do electric cars is refreshing.”

Ghosn added that he’s curious about Apple’s car project. Rather than worrying about competing against Apple, Ghosn said he’s more concerned about raising consumer awareness of electric cars, which Apple could do quickly. Nissan was one of the first automakers to embrace the idea of zero-emission electric vehicles, but has watched Tesla quickly become the electric car company to beat.

Tesla and BMW aren’t viewed as competition by Nissan either, according to Ghosn who stressed they are allies helping encourage the adoption of electric cars. As for self-driving cars, the Nissan CEO was optimistic about the technology but says we shouldn’t expect fully autonomous self-driving cars to hit the streets for another 10 years.

Via: CNET

  • Subscribe to the Newsletter

    Our daily roundup of Apple news, reviews and how-tos. Plus the best Apple tweets, fun polls and inspiring Steve Jobs bons mots. Our readers say: "Love what you do" -- Christi Cardenas. "Absolutely love the content!" -- Harshita Arora. "Genuinely one of the highlights of my inbox" -- Lee Barnett.