Apple may launch its own credit card this spring

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money
Apple could team up with Goldman Sachs for the launch.
Photo: Ste Smith/Cult of Mac

Apple and Goldman Sachs are teaming up to create a joint credit card, according to a new report. The card may offer savings to Apple customers, in addition to making it easier for them to keep tabs on spending.

The Wall Street Journal claims that Apple be using the MasterCard payment network for its endeavor. It is rumored to be rolling out as soon as this spring.

Goldman Sachs thinks Apple could be the next Nokia

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Nokia
Nokia could have more in common with Apple than first though.
Photo: Nokia

A Goldman Sachs analyst thinks Apple’s revised earnings guidance might be the start of a longer-term story. According to Rod Hall, Apple could slash numbers even further later in the year, due to lowered expectations about iPhone sales.

Hall goes on to liken Apple to Nokia, a fallen giant in the mobile game. The company ruled the market early on, only to run into problems.

Goldman Sachs worries that iPhone demand is ‘deteriorating’

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iPhone XS Max
Apple's new iPhones are great. But are they the money-spinners Apple is hoping for?
Photo: Ed Hardy/Cult of Mac

Goldman Sachs has added its name to the list of financial institutions worried about stagnating iPhone sales.

“We are concerned that end demand for new iPhone models is deteriorating,” Goldman Sachs wrote in a new note to clients. The firm estimates that Apple will produce 6 percent fewer iPhones next year than it did in the year previous. However, the big investment banking company admits it could be jumping the gun.

Apple, Goldman Sachs team on rewards credit card

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Apple, Goldman Sachs credit card will replace Apple Reward Card
Get ready to tear up your Apple Rewards Card. The company will release a replacement next year with Goldman Sachs.
Photo: Ed Hardy/Cult of Mac

Apple is working with Goldman Sachs to release a credit card, according to an unconfirmed report. This will apparently take the place of the company’s current Rewards Visa.

The card will be offered under the Apple Pay brand. Goldman Sachs will allegedly replace Barclays as Apple’s partner for credit cards.

iPhone 8 could start at $1,000

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money
Start saving now for this year's iPhone!
Photo: Ste Smith/Cult of Mac

According to Goldman Sachs, the iPhone 8 is set to be Apple’s priciest iPhone ever by quite a wide margin. A note from analyst Simona Jankowski claims the next-gen iPhone will carry the suitably next-gen price of $1,000.

More specifically, Jankowski predicts that the 128GB iPhone 8 will sell for $999, while the 256GB version will set you back a whopping $1,099.

Apple stock hits all-time high

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apple stock price
AAPL shares are on the rise.
Photo: Buster Hein/Cult of Mac

It’s a great time to be an Apple shareholder.

Aided by a increased confidence rating from Goldman Sachs, Apple shares hit an all-time high today, with the price jumping to $133.76 per share before closing just above the company’s previous record of $132.54, set on May 17, 2015.

Apple Prime? Here’s why it might be a great idea

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money
Would an Amazon Prime-style service work for Apple?
Photo: Ste Smith/Cult of Mac

Apple should take a note out of Jeff Bezos’ playbook and launch an Amazon Prime-style subscription service, claims an analyst for Goldman Sachs.

“We think Apple should launch a subscription bundle as a way to reinforce iPhone loyalty and leverage it into content,” Simona Jankowski writes in a new note to clients. In the brief, Jankowski and colleagues ponder the potential of a $50 monthly subscription that would get customers the latest iPhone plus other services like Apple TV, Apple Music and freemium access to the iTunes library.