It’s been more than a week since the shocking news that Jony Ive is leaving Apple, and everyone is still trying to make sense of what it means for the company’s future.
According to some, it’s an internal coup: Tim Cook’s operations team finally wrested control from Ive’s industrial design crew, and the company‘s glory days of innovation are over. Others claim Ive’s days have been numbered ever since his dream of a solid gold Apple Watch flopped.
How can there be so many conflicting accounts of one man’s departure? Surprisingly, it may be for the same reason that the final season of Game of Thrones sucked. It all boils down to how we tell stories.