November 26, 1984: “The next generation of interesting software will be done on the Macintosh, not the IBM PC,” claims Microsoft co-founder Bill Gates in a BusinessWeek cover story.
The claim would seem almost unthinkable coming out of Gates’ mouth just a few years later. But it comes at a time when Microsoft is best known as one of the biggest Mac developers.
November 21, 1985: Following Steve Jobs’ departure, Apple comes close to signing its own death warrant by licensing the Macintosh’s look and feel to Microsoft.
The deal, between Microsoft co-founder Bill Gates and Apple CEO John Sculley, comes hot on the heels of the Windows operating system’s release. The pact gives Microsoft a “non-exclusive, worldwide, royalty-free, perpetual, nontransferable license to use [parts of the Mac technology] in present and future software programs, and to license them to and through third parties for use in their software programs.”
Oh, boy!
Microsoft co-founder Paul Allen died today after a battle fighting non-Hodgkin’s lymphoma.
Allen was 65 years old and was also the owners of the Seattle Seahawks and the Portland Trailblazers.
August 26, 1991: In their first joint interview, Steve Jobs and Bill Gates trade barbs and debate “the future of the PC” in Fortune magazine.
The spirited discussion marks 10 years since the first IBM PC shipped. The piece also looks at what the future holds for both men — described as the former “boy wonders of computing, now thirtysomething.”
August 21, 2008: Microsoft recruits comedian Jerry Seinfeld for a series of ads. It’s a naked attempt to shake the company’s reputation as a stodgy oldster (as opposed to Apple’s trendsetting hipster image).
Microsoft pays Seinfeld a reported $10 million for the ads. However, thanks to the Mac’s appearance in virtually every episode of Seinfeld over the years, the comedian remains the world’s most famous Apple fanboy.
August 14, 1991: As Apple and Microsoft head to court to battle each other, the tide begins to turn against Apple and its claims that Windows unlawfully copies the look and feel of Mac OS.
The case concerns whether key elements of Apple’s operating system are original enough for copyright protection. The decision turns out to be a major blow against Apple — and the start of Cupertino’s 1990s decline.
August 6, 1997: In one of the most famous moments in Apple history, Steve Jobs reveals that Microsoft has invested $150 million.
Although often presented as an inexplicable gesture of good faith on the part of Microsoft boss Bill Gates, the cash infusion actually benefits both companies.
July 25, 1989: Apple suffers a major setback in its copyright-infringement lawsuit against Microsoft for allegedly stealing the Mac’s “look and feel” to create Windows.
Apple sued Microsoft on 189 counts of copyright infringement relating to Windows 2.0.3. The judge overseeing the case throws out 179 of them. This paves the way for Microsoft’s dominance over Apple in the coming decade.
June 25, 1985: 30-year-old Bill Gates, at the time best known as a Mac developer, sends a memo to Apple CEO John Sculley and Macintosh boss Jean Louis Gassée.
His suggestion? That Apple licenses its Mac operating system and additional technology to other companies. Apple’s management ignores his advice. Five months later, Windows 1.0 is released.
May 26, 2010: In a massive milestone, Apple passes Microsoft to become the world’s most valuable technology company.
The changing of the guard proves particularly amazing given that, just 15 years earlier, Apple looked close to dead, while Microsoft dominated the tech world thanks to Windows.
