| Cult of Mac

Today in Apple History: Bill Gates hails Mac as the future of computing

By

Bill Gates
Bill Gates offered high praise for the Mac in 1984.
Image: Fulvio Obregon

November 26: Today in Apple history: Bill Gates praises Macintosh November 26, 1984: “The next generation of interesting software will be done on the Macintosh, not the IBM PC,” claims Microsoft co-founder Bill Gates in a BusinessWeek cover story.

The claim would seem almost unthinkable coming out of Gates’ mouth just a few years later. But it lands at a time when Microsoft is best known as one of the biggest Mac developers.

Today in Apple history: Apple signs damaging deal with Microsoft

By

Windows used a number of elements of the Mac UI
One of the most damaging deals in Apple history.
Photo: Ste Smith/Cult of Mac

November 21: Today in Apple history: Apple signs Microsoft deal licensing Mac look and feel November 21, 1985: Following Steve Jobs’ departure, Apple comes close to signing its own death warrant by licensing the Macintosh’s look and feel to Microsoft.

The deal, between Microsoft co-founder Bill Gates and Apple CEO John Sculley, comes hot on the heels of the Windows operating system’s release. The pact gives Microsoft a “non-exclusive, worldwide, royalty-free, perpetual, nontransferable license to use [parts of the Mac technology] in present and future software programs, and to license them to and through third parties for use in their software programs.”

Oh, boy!

Today in Apple history: Steve Jobs and Bill Gates talk ‘future of the PC’

By

In a rare joint interview, Steve Jobs and Bill Gates trade barbs and debate the
In a rare joint interview from 1991, Steve Jobs and Bill Gates discuss the "future of the PC" in Forbes magazine.
Photo: Cult of Mac (stock image from Reviewsapex)

August 26: Today in Apple historyAugust 26, 1991: In their first joint interview, Steve Jobs and Bill Gates trade barbs and debate “the future of the PC” in Fortune magazine.

The spirited discussion marks 10 years since the first IBM PC shipped. The piece also looks at what the future holds for both men — described as the former “boy wonders of computing, now thirtysomething.”

Today in Apple history: Apple fan Jerry Seinfeld joins the dark side

By

Microsoft ad
"What's the deal with bad advertising?"
Photo: Microsoft

August 21: Today in Apple history: Jerry Seinfeld appears in failed Microsoft ads August 21, 2008: Microsoft recruits comedian Jerry Seinfeld for a series of ads. It’s a naked attempt to shake the company’s reputation as a stodgy oldster (as opposed to Apple’s trendsetting hipster image).

Microsoft pays Seinfeld a reported $10 million for the ads. However, thanks to the Mac’s appearance in virtually every episode of Seinfeld over the years, the comedian remains the world’s most famous Apple fanboy.

Today in Apple history: Tide turns against Apple in war with Microsoft

By

Mac vs. PC
A judge's decision proves very damaging to Apple.
Image: Ste Smith/Cult of Mac

August 14: Today in Apple history: Tide turns against Apple in war with Microsoft August 14, 1991: As Apple and Microsoft head to court to battle each other, the tide begins to turn against Cupertino and its claims that Windows unlawfully copies the look and feel of Mac OS.

The case concerns whether key elements of Apple’s operating system are original enough for copyright protection. The decision turns out to be a major blow against Apple — and the start of the company’s 1990s decline.

Today in Apple history: Microsoft throws Apple a $150 million lifeline

By

Bill Gates
Bill Gates looking like the cat that got the cream.
Photo: Apple

August 6: Today in Apple history: Microsoft investment helps save Apple from doom August 6, 1997: In one of the most famous moments in Apple history, Steve Jobs reveals that Microsoft invested $150 million in its rival.

Although often presented as an inexplicable gesture of good faith on the part of Microsoft boss Bill Gates, the cash infusion into Apple actually benefits both companies.

Today in Apple history: Windows scores big victory over Mac

By

Windows used a number of elements of the Mac UI
Windows used a number of elements of the Mac UI.
Photo: Ste Smith/Cult of Mac

July 25: Today in Apple history: Windows scores big legal victory over Mac when judge throws out Apple's copyright infringement claims July 25, 1989: Apple suffers a major setback in its copyright-infringement lawsuit against Microsoft for allegedly stealing the Mac’s “look and feel” to create Windows.

Apple sued Microsoft on 189 counts of copyright infringement relating to Windows 2.0.3. The judge overseeing the case throws out 179 of them. This paves the way for Microsoft’s dominance over Apple in the coming decade.

Today in Apple history: Bill Gates urges Apple to license Mac OS

By

Bill Gates
Bill Gates took this strategy and made himself a multibillionaire.
Photo: Fulvio Obregon

June 25: Today in Apple history: Bill Gates urges Apple to license Mac OS June 25, 1985: Microsoft co-founder Bill Gates sends a memo to Apple execs suggesting that Cupertino should license its Mac operating system and additional technology to other companies.

Apple CEO John Sculley and Macintosh boss Jean Louis Gassée ignore the advice of the 30-year-old Gates, who at the time is best known as a Mac developer. Five months later, Microsoft releases Windows 1.0.

Today in Apple history: Apple becomes world’s most valuable tech company

By

Apple is worth more than the entire US energy sector combined
It was a big day for Apple!
Photo: Ste Smith/Cult of Mac/401Calculator

May 26: Today in Apple history: Apple worth more than Microsoft for first time May 26, 2010: In a massive milestone, Apple passes Microsoft to become the world’s most valuable technology company.

The changing of the guard proves particularly amazing given that, just 15 years earlier, Apple looked close to dead, while Microsoft dominated the tech world thanks to Windows.

Today in Apple history: Bill Gates predicts doom for Apple’s biggest product

By

Bill-Gates-60-Minutes
Unfortunately for Gates, Steve Jobs was one step ahead.
Photo: 60 Minutes

May 12: Today in Apple history: Bill Gates predicts doom for iPod, Apple's biggest product May 12, 2005: Longtime Apple frenemy Bill Gates tells a German newspaper that Apple may have hit it big with the iPod, but that its success isn’t going to last forever.

The reason? Mobile phones are going to steal the iPod’s market share. The good news for Gates is that he was right on the money. The bad news for Microsoft is that Apple cannibalized itself by making the iPhone. And Apple’s smartphone became even more successful than the iPod.