Deirdre O’Brien, Apple’s retail boss, sent a video to retail employees this weekend asking them to sign up to help customers remotely. She also said they should expect store closures caused by the COVID-19 pandemic to continue “for some period of time.”
Separately, Apple told employees that it doesn’t expect to have everyone back in its corporate headquarters before the end of 2020.
May 15, 2001: Steve Jobs flips the script on the dreadful experience of computer shopping, unveiling an ambitious plan to open 25 innovative Apple stores across the United States.
The first two Apple stores, located at Tysons Corner in McLean, Virginia, and the Glendale Galleria in Glendale, California, are set to open later that week. But this new Apple initiative is about much more than just a couple of retail outlets. It’s a radical reinvention of tech retail that will change the way computers get sold.
[Update 9:30 am, 05/14/2020: Since our original story ran, the one Apple Store in Italy reportedly planning to reopen next week has changed its hours back to fully closed. We will monitor the situation and report any more details, if warranted.]
Apple reportedly will reopen 10 of its 17 retail store locations in Italy beginning May 19.
As in other locations around the world that have reopened, security measures will be in place to protect customers and employees.
Apple will reopen its store in Vienna, Austria, on Tuesday, as its retail operations slowly emerge from a worldwide shutdown due to the COVID-19 pandemic. The Vienna store is Apple’s first outside of China and South Korea to reopen after the company shuttered its brick-and-mortar locations in March.
According to Austria’s Heute newspaper, the only store in Austria will reopen with additional security precautions, including social distance and adjusted opening hours. Customers will be required to wear a protective mask and will be checked for a fever.
Apple is closing a pair of retail stores in east Texas, and opening a new one nearby to take on their traffic. But this has little to do with customer convenience; it’s likely all about patent lawsuits.
The move could easily save Apple millions of dollars.
The Apple Store in Atlanta’s Lenox Mall is apparently getting a big upgrade.
An illustration of a new store coming to this high-end mall has surfaced, and while it doesn’t yet have an Apple logo, the company’s familiar design is very much in evidence.
People dropping into the new Apple Store in Chicago might be surprised to find that it’s actually a McDonald’s. This fast-food chain’s new flagship restaurant bears a strong resemblance to Apple’s retail stores.
The similarities are more than skin deep. The McDonald’s location strives to be as environmentally friendly as an Apple Store.
There are multiple Apple Stores in the Los Angeles Area, but not one in the Downtown district. That’s apparently just about to change.
The iPhone maker has plans to put an Apple Store in the historic Tower Theater on S. Broadway.
You can still buy MacBooks and iPads at new Apple Store in Seattle, but that’s not the main emphasis. Instead, this retail location is built around a giant screen that’s used for educational events.
Of course, these educational events are all product related, like how to take better pictures with an iPhone. Or run a small business with an iPad.
Angela Ahrendts is behind Apple’s strategy of rethinking its retail stores to play a bigger part in local communities, Apple’s senior vice president of retail revealed in an interview at Fortune‘s “Most Powerful Women” conference Monday night.
