Apple previewed Apple Hongdae Thursday, its seventh Apple Store in South Korea and 100th in the Asia-Pacific region, opening Saturday in a busy university neighborhood in Seoul with a daily Today at Apple Pop-Up Studio featuring hip-hop artist Beenzino.
“We couldn’t be more excited to bring our customers in Korea something special at the start of the year with the opening of the all-new Apple Hongdae,” said Deirdre O’Brien, Apple’s senior vice president of Retail.
Apple previewed its 56th retail location in China Thursday, saying Apple MixC Wenzhou will open to customers on Saturday as the company’s first in that city of more than 9 million people, and its fourth in Zhejiang province.
The iPhone giant also emphasized the new store’s accessibility and sustainable design incorporating plan-based materials.
A National Labor Relations Board judge ruled Tuesday that Apple used illegal means to convince employees at one of its retail stores in New York not to form a union.
The judge issued several instructions to Apple that might assist in future unionizing efforts at the company’s 270-plus U.S. retail locations.
May 15, 2001: Steve Jobs flips the script on the dreadful experience of computer shopping, unveiling an ambitious plan to open 25 innovative Apple stores across the United States.
The first two Apple stores, located at Tysons Corner in McLean, Virginia, and the Glendale Galleria in Glendale, California, are set to open later that week. But this new Apple initiative is about much more than just a couple of retail outlets. It’s a radical reinvention of tech retail that will change the way computers get sold.
Apple previewed MixC Shenzhen Wednesday, showing off its second retail store to open in China’s third most-populous city after Shanghai and Beijing.
“We are very excited to open a beautiful new Apple Store in Shenzhen and deepen our connection with the local community,” said Deirdre O’Brien, Apple’s senior vice president of Retail.
“At Apple, we’re constantly innovating to deliver the best possible experience for our customers, and our incredible team members in Shenzhen can’t wait to welcome them when doors open on Friday,” she added.
Apple employees can to look forward to raises. The company sent an email to its workers informing them it’ll spend more on employee compensation this year. And starting pay for retail workers is going up 10%.
This is happening as Apple faces increasing competition for employees in a tight labor market, and its retail workers are starting to unionize.
Workers attempting to form unions at multiple Apple retail stores allege the iPhone-maker is breaking federal labor laws in its attempts to block these efforts.
If the allegations bear out, it’s more than a bit hypocritical – Apple requires its component suppliers to allow their employees to join unions.
Apple is dropping the requirement for most of its corporate employees to wear masks, but there are still limitations. And the company has begun allowing some of its retail employees to take off their face mask at Apple Stores.
The policy change takes place as the surge of COVID-19 cases caused by the omicron variant is essentially over.
All 270 Apple retail stores in the United States opened on Monday. Many had been shuttered for months during the COVID-19 pandemic, but not any more.
This is a boon not only for shoppers but for those looking for repairs and tech support for their Mac, iPhone or other Apple gear. But don’t jump in the car quite yet.
Deirdre O’Brien, Apple’s retail boss, sent a video to retail employees this weekend asking them to sign up to help customers remotely. She also said they should expect store closures caused by the COVID-19 pandemic to continue “for some period of time.”
Separately, Apple told employees that it doesn’t expect to have everyone back in its corporate headquarters before the end of 2020.
[Update 9:30 am, 05/14/2020: Since our original story ran, the one Apple Store in Italy reportedly planning to reopen next week has changed its hours back to fully closed. We will monitor the situation and report any more details, if warranted.]
Apple reportedly will reopen 10 of its 17 retail store locations in Italy beginning May 19.
As in other locations around the world that have reopened, security measures will be in place to protect customers and employees.
Apple will reopen its store in Vienna, Austria, on Tuesday, as its retail operations slowly emerge from a worldwide shutdown due to the COVID-19 pandemic. The Vienna store is Apple’s first outside of China and South Korea to reopen after the company shuttered its brick-and-mortar locations in March.
According to Austria’s Heute newspaper, the only store in Austria will reopen with additional security precautions, including social distance and adjusted opening hours. Customers will be required to wear a protective mask and will be checked for a fever.
Apple is closing a pair of retail stores in east Texas, and opening a new one nearby to take on their traffic. But this has little to do with customer convenience; it’s likely all about patent lawsuits.
The move could easily save Apple millions of dollars.
The Apple Store in Atlanta’s Lenox Mall is apparently getting a big upgrade.
An illustration of a new store coming to this high-end mall has surfaced, and while it doesn’t yet have an Apple logo, the company’s familiar design is very much in evidence.
People dropping into the new Apple Store in Chicago might be surprised to find that it’s actually a McDonald’s. This fast-food chain’s new flagship restaurant bears a strong resemblance to Apple’s retail stores.
The similarities are more than skin deep. The McDonald’s location strives to be as environmentally friendly as an Apple Store.
You can still buy MacBooks and iPads at new Apple Store in Seattle, but that’s not the main emphasis. Instead, this retail location is built around a giant screen that’s used for educational events.
Of course, these educational events are all product related, like how to take better pictures with an iPhone. Or run a small business with an iPad.
Angela Ahrendts is behind Apple’s strategy of rethinking its retail stores to play a bigger part in local communities, Apple’s senior vice president of retail revealed in an interview at Fortune‘s “Most Powerful Women” conference Monday night.
It’s with great sadness that I heard about the passing of Gary Allen this morning. I met Gary several times over the years and called and corresponded with him many times. He ran IFOAppleStore.com, by far the best website about Apple’s incredible chain of retail stores, a topic that proved a rich hunting ground, given its size, influence and global reach. Gary had an encyclopedic knowledge of Apple’s stores and his site — now sadly offline — was an incredible resource.
Gary was also known for traveling all over the word to attend store openings, often camping out the night before. He visited London, Paris, Tokyo, Istanbul, Beijing and many, many other cities. Some saw this as eccentric, but the point was not the store opening itself, but the chance to socialize with a bunch of like-minded people. To get some idea of his devotion to his hobby, check out his Twitter and Flickr feeds, still online and full of pictures from his travels.
I wrote a profile of Gary a few years ago that is now also offline, so I’m resurrecting it below.
Apple is planning to open a magnificent new flagship store in the heart of Chicago, according to a new report that claims the iPhone maker has zeroed in on 401 N. Michigan Ave. Apple already has one retail store on Michigan Avenue, but supposedly plans to shut down that one and move a half-mile south to the southern tip of the Magnificent Mile.
Apple is likely to use next week’s Worldwide Developers Conference to announce the availability of Apple Watches in its brick-and-mortar retail stores, according to a new report. The announcement is said to be planned either as part of the WWDC keynote or directly afterward.
If you wonder how the Apple Watches on display in retail stores differ from those you can buy, some new photos that surfaced online answer the question.
Apple Watch isn’t just a techie gadget. It’s a fashion item.
To drill that point into everyone’s heads during launch, it looks like Apple is setting up a special booth at one of the fanciest high-end department stores in Paris: Galeries Lafayette Haussmann.
Construction on a special booth at Galeries Lafayette began a few weeks ago, according to Mac4Ever. There’s no official word that the structure is for the Apple Watch, but the timing, location and large white walls all point to Apple.
It takes a lot to be both New York City’s most photographed landmark and Apple’s most beautiful retail store. It’s rare that a shop can genuinely be said to take your breath away, but in the case of New York’s Fifth Avenue Apple Store, it lives up to its reputation — and then some.
A big glass box with a glass elevator in the middle, as well as a see-through staircase, complete with wrap-around glass banister, it’s a little bit like Apple’s long-forgotten (but spectacular) Power Mac G4 Cube — only so big that you can shop in it.
Grossing more than any other store in New York, and making more dosh per square foot than any other store in the world, exactly eight years after it opened its doors, Apple’s flagship retail store has become an iconic part of the New York landscape.
And like a lot of the best Apple products, it owes it all to Steve Jobs.