A late-October Apple event is expected to bring out a collection of new Macs. Image: Apple
With Apple’s invitations sent, it’s official, a second Apple product-release event of autumn takes place the evening before Halloween — Monday, October 30 at 5 p.m. PT. Most folks expect some new Macs to shamble forth.
Will Apple's "Wonderlust" event be wonderful? Image: Apple
Apple sent out invites Tuesday to its annual September product launch event, which will happen September 12. The tagline is “Wonderlust,” so Apple is apparently hoping we’ll all be feeling both wonder and lust when it unveils the iPhone 15 series.
We’re also expecting to see the next generation of Apple Watch models.
Apple’s Worldwide Developer Conference once again takes place at Apple Park in Cupertino. Photo: Arne Müseler/Wikimedia Commons/Apple
Apple’s WWDC keynote is the biggest event of the year, kicking off the annual cycle of software updates and changes to every single platform — iPhone, iPad, Mac, Apple Watch and Apple TV. Only a few people buy a new Apple product every year, but everyone has something to look forward to after WWDC. How can you watch it all unfold this Monday?
You can watch the live stream on the web on Apple’s website or on YouTube, inside the free Apple Developer app, on your smart TV, and for a select lucky few, in person — my tips on how to make the most of that and more are all below.
Laura Metz, the
director of Mac Product Marketing, details the 2023 MacBook Pro in a product-launch video. Screenshot: Apple
Those who prefer to get their Apple announcements via video don’t have to feel left out. Although the 2023 MacBook Pro and Mac mini didn’t get a big, glitzy press event, and were instead unveiled Tuesday via press release, Cupertino created a launch video much like the ones put out with previous products.
Watch as John Ternus, SVP for Hardware Engineering, plays host to announce the latest macOS notebook and desktop.
Pretend you're watching Apple's "Take Note" event with a video touting the M2 in the new iPad Pro. Screenshot: Apple
The much-anticipated Apple October event never happened. Apple took the rare step of unveiling the latest iPads and Apple TV via underwhelming press releases. But the company apparently did preliminary work to hold an event that would have been called “Take Note,” and some of this is still available.
Most notably, there’s a glitzy 9-minute video preview for the 2022 iPad Pro and iPad 10, just like the ones for other products at previous such events.
New MacBook Pro models and moderately redesigned iPad Pro tablets will likely be the highlights of the Apple October 2022 event. Photo:
Apple isn’t ready to relax just because the September iPhone event is done. An Apple October event is almost certainly planned with new MacBooks and iPads. And maybe more.
Here’s everything we’re expecting to be on the agenda.
People love to examine Apple’s event invites looking for hints of what will be unveiled. The starry invitation to the September 7 Far Out event that went out Wednesday might drop a clue to one or more long-rumored features finally coming to the iPhone 14.
And, of course, we’ve seen some deliberately silly suggestions for what the image and theme are hinting at.
Or the Apple logo made out of stars could be simply a cool-looking image. (There are new wallpapers for those who think so.)
The date's no surprise, but we weren't so sure about the "in person" part. Image: Apple
Apple sent out invitations Wednesday to a “far out” event scheduled for September 7. There’s nothing in the invite to indicate what’s on the agenda, but this will almost certainly be the debut of the iPhone 14 lineup and Apple Watch Series 8.
Unlike such events for the past couple of years, members of the tech press are being invited to attend in person.
Tim Cook can't wait to tell you how excited he is about the new Apple gear! Image: Cult of Mac/Apple
This week on Cult of Mac’s podcast: Looks like we have a date for the next big Apple event: Mark your calendars for September 7! We’re expecting iPhone 14 and Apple Watch Series 8 — which both sound awfully familiar — and hoping for something surprising.
Also on The CultCast:
Kim Kardashian’s “neutral colors” for Beats Fit Pro actually look pretty enticing. Who woulda guessed?
An Apple stock update from Erfon might leave you jealous if you sold in a panic.
Let’s drag Mark Zuckerberg for his pathetic metaverse avatar. Everyone else is!
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video livestream, embedded below.
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Apple has started working on the iPhone 14’s launch event. Photo: Killian Bell/Cult of Mac
Apple reportedly does not plan to hold an in-person iPhone 14 event this September. Instead, the company will once again announce the upcoming iPhones via a virtual event.
Apple is hosting a limited event at Apple Park for WWDC22. Photo: Arne Müseler, CC BY-SA 3.0 DE, via Wikimedia Commons; Image: Apple
CUPERTINO, California — Apple is rolling out the red carpet for those lucky enough to attend its special day for developers at Apple Park on Monday. I am one of a handful of developers who will get to watch the WWDC22 keynote and Platforms State of the Union videos today “alongside Apple engineers and experts” here.
The 2022 iteration of Apple’s annual Worldwide Developers Conference will start June 6. Apple promised Tuesday the event will showcase the latest innovations in iOS, iPadOS, macOS, watchOS and tvOS — which is code for unveiling the next major upgrades for these operating systems.
WWDC22 will be online-only for most people, but a fortunate few developers and students will be able to watch the keynote from Apple Park.
Just how big will the iPhone 14 Pro camera bump be? Image: 91 Mobiles and Killian Bell/Cult of Mac
This week on Cult of Mac’s podcast: So, what’ll it be first? Good news or bad news about iPhone 14? We’re talking about Touch ID, a possible Apple hardware subscription service and an even bigger camera bump on the Pro model. Hoo boy!
Also on The CultCast:
A peek inside Apple’s new Studio Display proves surprising.
Would a 15-inch MacBook Air by any other name smell as sweet?
The EU might wreck iMessage.
We’re giving away five leather crossbody iPhone cases from Noémie.
What “The Slap” heard ’round the world says about Apple events.
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video livestream, embedded below.
This week’s episode is brought to you by CultCloth. Forget about that overpriced Apple Polishing Cloth. This is the cleaning cloth your Apple devices deserve.
Will Smith slapping Chris Rock during Sunday night’s Oscars ceremony shows why Apple should go back to doing live events.
No, not because we need to see deranged audience members assaulting Apple execs onstage. However, the mere possibility that something can go seriously sideways gives live events an undeniable advantage over the type of canned productions Apple began cranking out during the COVID-19 pandemic.
I’m sure this goes against Cupertino’s deeply ingrained cultural bias toward controlling absolutely everything within its power. But if Apple doesn’t get back to putting on live events, its product launches will drift deeper into the uncanny territory of the overproduced infomercial. That’s boring — and it’s bad for both Apple and Apple fans.
Spring 2022 will bring an array of new Apple products, if the rumor mill proves correct, and we’ll get our first look Tuesday. Numerous leaks point to an improved 5G iPhone SE and iPad Air coming soon. And a new Mac (or multiple Macs) might show up, too. Maybe even a new M2 processor as the lineup completes the transition to Apple silicon.
All of this could be unveiled on March 8, when Apple holds its “Peek Performance” event. Or that could be just the first of multiple Apple spring events.
Here comes the first new Apple gear of 2022. Image: Killian Bell/Cult of Mac
This week on Cult of Mac’s podcast: We can’t stop speculating about what new Apple gear we’ll see at Tuesday’s big “Peek Performance” event. Best bets are iPhone SE, iPad Air and … some kind of Mac?
Also on The CultCast:
Will this really be a big year for Apple Watch?
Apple punishes Russia for its invasion of Ukraine.
Social media gets gory during wartime.
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video livestream, embedded below.
Have some augmented-reality fun with the invitation to the Apple spring event. Photo: Ed Hardy/Cult of Mac
Concealed in Wednesday’s invite to the Apple spring event is an augmented reality Easter egg. It’s a bonus to make the invite seem cool, and perhaps get Mac fans excited about what’s coming.
The graphic for the March 8 event has an Apple floating in space. And it looks even better in AR.
It's official: Apple's spring event, dubbed "Peek Performance," will happen on March 8. Image: Apple
An Apple VP used Twitter to reveal the date for the company’s much-anticipated product-release event. Apple soon after began issuing invitations. As had been rumored, the streamed event will take place Tuesday, March 8.
While Greg “Joz” Joswiak, global head of marketing, announced the date, he didn’t post an itinerary. Still, leaks and rumors point to an improved 5G iPhone SE and iPad Air. And a new Mac is possible, too.
We’re still yet to see an official invite for Apple’s big spring event, which all but rules out the rumored March 8 date. So, when is it likely to happen? Don’t bother asking Siri. As usual, the digital assistant proves less than helpful.
“You can’t hurry news” is the response you get when asking what will be announced at the next Apple event. “No, you’ll just have to wait.”
Hey Apple fans -- try not to give yourself RSI hitting your inbox's refresh button!
Photo: Lewis Wallace/Cult of Mac
With everyone primed for a rumored Apple event on March 8, fans are eagerly awaiting the invites that will confirm the date. As of Tuesday morning, however, Cupertino left everyone twisting in the wind.
But that didn’t stop Apple fans and tech journos from speculating about the possible spring event. On Twitter, the hashtag #AppleEvent served as a showcase for theories, jokes and concept art concerning the matter.