Apple plans 'Scary Fast' event for Halloween eve | Cult of Mac

Apple plans ‘Scary Fast’ event for Halloween eve


Apple plans ‘Scary Fast’ event for Halloween eve
A late-October Apple event is expected to bring out a collection of new Macs.
Image: Apple

With Apple’s invitations sent, it’s official, a second Apple product-release event of autumn takes place the evening before Halloween — Monday, October 30 at 5 p.m. PT. Most folks expect some new Macs to shamble forth.

Apple schedules ‘Scary Fast’ event for October 30, 5 p.m. ET

Over the past weeks and months, rumors have focused on a handful of new Macs coming if and when Apple held a second fall event after  the Wonderlust iPhone 15 and Apple Watch Series 9/Ultra 2 event on September 12. Now we know it’s coming Monday and it’s titled “Scary Fast.”

And an image Apple put on its event page strongly supports rumors the event will focus on Macs. “The Mac face was never used for any other product,” Cult of Mac‘s Ed Hardy pointed out. You can see the image at the bottom of the article, under the invitation below.

Online only event

Here's the invitation Apple sent out.
Here’s the invitation Apple sent out.
Photo: Apple

The event will occur online only, with no in-person gathering. Apple will prerecord it, as usual.

Rumors suggest we should expect an updated 24-inch iMac, possibly sporting an M2 chip. A 32-inch model could follow early next year. But speculation about when M3 chips will appear has been rampant, too.

Will M3 chips appear?

This image strongly suggests the event will be about Macs.
This image suggests the event will be about Macs. But you never know.
Photo: Apple

Other rumors point to updates, possibly including new chips, appearing in 13-inch, 14-inch and 16-inch MacBook Pro laptops, but probably no new MacBook Air yet. Apple just put out new MacBook Pro models in January, so an update now isn’t a sure thing, but it’s possible.

And any new iMac and MacBook Pro models may or may not carry new M3 chips using the 3-nanometer process, expected soon. Some experts say not to expect M3-powered MacBooks yet, however.

Don’t expect to see new iPads — they’re not likely until March 2024.

You can watch the event on Apple’s website, on YouTube on via the Apple TV app.


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