Angela Ahrendts

These 8 words persuaded Angela Ahrendts to join Apple

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Angela Ahrendts.
Angela Ahrendts at the iPhone X keynote.
Photo: Apple

It took Apple nearly a year to convince Angela Ahrendts to ditch Burberry join Apple as the company’s head of retail.

Ahrendts discussed Apple’s recruiting process in a recent podcast interview and said a 2012 Fortune magazine feature put her on Apple’s radar because Tim Cook was on the cover. Cook apparently tried to get Ahrendts to join Apple shortly after but Ahrendts felt like the timing wasn’t right. Months passed and she had another meeting with Cook who said eight words that completely changed Ahrendts’ life.

Apple Stores risk losing some of what made them great

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Apple West Lake
Do you think that Apple Stores have gotten worse over time?
Photo: Apple

Apple Stores have long been leaders when it comes to the customer experience. But that’s starting to change, as decisions made by Apple erode some of the things which once made them great.

At least, that’s according to a new article from Bloomberg, which singles out a few key examples.

Angela Ahrendts was ‘incredibly insecure’ about joining Apple

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Angela Ahrendts.
Ahrendts at an iPhone keynote during her tenure at Apple.
Screenshot: Apple

Apple’s former retail boss Angela Ahrendts was one of Apple’s most well-compensated executives during her time at the company. But in her first interview since parting ways with Apple, Ahrendts reveals how worried she was initially about joining.

“I was, on my own accord, incredibly insecure,” she told LinkedIn’s Hello Monday podcast. “I’m 54 years old, and it’s Apple, for God’s sake! I don’t speak that language. I am not a left-brain engineer operator. I mean, I could talk myself out of it forever.”

Angela Ahrendts was the ‘Renaissance that never quite was’

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Ahrendts
Apple's ex-retail chief Angela Ahrendts with Will.i.am at the Apple Watch unveiling in 2014.
Photo: Leander Kahney/Cult of Mac

It’s not 100 percent clear whether former retail boss Angela Ahrendts left Apple voluntarily or was pushed out. However, a new report suggests that she didn’t quite live up to the hype.

“Angela Ahrendts was supposed to be the Renaissance that never quite was,” a former Apple store manager says. “We were getting conflicting direction on a semi-regular basis and a lot of new initiatives on what seemed like a weekly basis. Nothing seemed to quite stick.”

It gives a slightly chaotic sense of the time spent at Apple by Ahrendts — who was among the company’s top earning employees.

Angela Ahrendts reveals surprising post-Apple plans

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Angela Ahrendts.
Don't expect Angela Ahrendts to work for another tech company.
Photo: Apple

Apple retail boss Angela Ahrendts is wasting no time making plans for what to do once she leaves Apple.

News that the former Burberry CEO plans to leave her post at Apple just surfaced this week. Ahrendts is set to hang around Apple Park until April, but once her time to leave is here, you won’t catch her hanging out around Silicon Valley.

Quit or canned? Why is Angela Ahrendts leaving Apple? [Opinion]

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Ahrendts
Did Angela Ahrendts jump or was she pushed?
Photo: Leander Kahney/Cult of Mac

When Apple fires an executive, the company is rarely straightforward about the situation. Apple never puts out a press release stating plainly that the executive was canned. So Tuesday’s unexpected announcement that Angela Ahrendts, Apple’s head of retail, is leaving in April led many to suspect she was fired.

That’s because the announcement came as a surprise and seems rushed. She’s certainly not retiring or quitting to join another company. The press release phrase “new personal and professional pursuits” sounds like code for “canned.”

What you need to know about Deirdre O’Brien, Apple’s new head of retail

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Deirdre O’Brien, a 30-year Apple veteran, will lead Apple’s Retail and People teams.
30-year Apple veteran Deirdre O’Brien will handle the company's retail push.
Photo: Apple

Apple tapped Deirdre O’Brien to be its new retail boss today in light of the news that Angela Ahrendts plans to leave the company.

While O’Brien may not be a household name to most Apple fans, she’s been with the company for more than three decades. From the days of Steve Jobs saving Apple from bankruptcy to watching Tim Cook leading the company to a first-ever $1 trillion valuation, O’Brien has seen huge changes during her tenure with the iPhone-maker. Now she’s set to be one of the most powerful people in Silicon Valley.

Here are six things you didn’t know about the new Apple retail boss.

Apple names new retail boss as Angela Ahrendts exits company

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Angela Ahrendts.
Angela Ahrendts at the iPhone X keynote.
Photo: Apple

Longtime Apple retail boss Angela Ahrendts is leaving the company after reshaping Apple’s online and retail strategies over the last five year.

Apple revealed today that it has named Deirdre O’Brien as the new senior vice president of Retail + People. Ahrendts, who was once looked at as a possible successor to Apple CEO Tim Cook, is leaving the company for new personal professional pursuits.

Apple’s big glass cube set to light up Fifth Avenue soon

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Fifth Ave store
Angela Ahrendts giving a sneak peek of the new Fifth Ave store.
Photo: Apple

The most iconic Apple store in the world is finally getting ready to reopen its doors.

Apple’s glass cube store on Fifth Avenue in New York City has been temporarily closed for over two years, but according to the property company Apple leases the land from, construction on the store’s expansion is nearly done.

Angela Ahrendts: How Apple Stores have defied the retail odds

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Angela Ahrendts.
Angela Ahrendts has a definite vision for Apple Stores.
Photo: Apple

The retail sector is in trouble — with almost 10,000 stores in the U.S. having closed their doors in the U.S. since 2017. Apple’s solution? Make shopping into an experience for customers, rather than just a place to spend money.

That’s the theory laid out by Apple’s retail VP Angela Ahrendts in a new interview for Vogue Business. In it, Ahrendts lays out her Apple Store philosophies as pertain to both customers and employees. It certainly seems to be working!

Look inside Apple’s first store in Thailand

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Apple store bangkok
The outside of the new Bangkok store.
Photo: Apple

One of the most popular countries in South East Asia for American tourists is finally getting its first Apple store.

Apple is set to open the doors of its Bangkok store in Thailand on Saturday, offering Apple’s first-ever official sales channel in the country for the iPhone XS, XS Max, XR and the Apple Watch Series 4. Ahead of the launch, Apple shared a few shots of the interior and it looks both simple and grand.

How retail boss Angela Ahrendts took a risk joining Apple

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Angela Ahrendts.
Angela Ahrendts at last year's iPhone X keynote.
Photo: Apple

Apple’s leaders have a history of recruiting the folks they want by convincing them to think different with their career choices. Steve Jobs recruited former Apple CEO John Sculley by asking if he wanted to sell sugar water (a.k.a Pepsi) his whole life or come and change the world. Jobs later convinced Tim Cook to join Apple through his unorthodox approach to business.

Now, at Cannes Lions’ International Festival of Creativity in France, Apple’s retail boss Angela Ahrendts reveals how Cook convinced her to join Apple in 2013 — even though this meant turning her back on her previous job at Burberry.

Apple’s first Austrian retail store looks absolutely gorgeous

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Apple Store
Apple's new store in Vienna sits on a popular pedestrian shopping street near the Vienna State Opera.
Photo: Apple

Apple just gave us a sneak preview of its first store in Austria, and it’s pretty stunning! Apple Kärntner Straße, which will open this Saturday in Vienna, is designed with “the original heritage building in mind,” Apple says.

The totally Apple-y redesign of the building, which sits on a famous shopping street between St. Stephen’s Cathedral and the Vienna State Opera, combines exposed columns outside with large window openings.

Tim Cook discusses his CEO replacement in new interview

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Tim Cook still hid a few surprises up his sleeve for the iPhone X event.
Who will replace Tim Cook?
Photo: Apple

Apple CEO Tim Cook says he wants people to see Apple’s retail locations as more than just a place where you buy things.

To celebrate the opening of the new flagship Apple store in Chicago, Cook and Apple retail boss Angela Ahrendts sat down for a wide-ranging interview. The duo discussed everything from why physical Apple stores are still vital in the digital age to whether Apple’s political stances will cause pushback from customers.

Angela Ahrendts is in Chicago for flagship Apple store opening

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Michigan
Apple's retail guru with some of the company's employees.
Photo: Angela Ahrendts/Twitter

Apple retail guru Angela Ahrendts is in Chicago, ahead of the opening of the new long-awaited flagship store Michigan Avenue store on October 20.

Ahrendts shared a photo on Twitter of her with retail staff, with a glimpse of the newly constructed staircase leading down to the store. “Thank you to this wonderful team and the many more who are bringing #AppleMichiganAve to life for our customers this week!” she wrote.

Angela Ahrendts named one of world’s most powerful women

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Angela Ahrendts.
Angela Ahrendts at the iPhone X keynote.
Photo: Apple

Apple’s boss of retail is finally getting some recognition for her large role at the world’s most powerful tech company.

In its latest rankings of the most powerful women in business, Fortune has placed Angela Ahrendts in the top 20 of influencers, raising her up one spot from last year and putting her ahead of executives at companies like Google, JP Morgan Chase, Microsoft, and Boeing.

Apple’s new Dubai store features mesmerizing ‘Solar Wings’

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The new Dubai store is a stunner.
The new Dubai store is a stunner.
Photo: Apple

Rather than loads of glass and steel, the crowning architectural achievement of Apple’s new Dubai store is its motorized carbon fiber windows. Apple revealed the store’s “Solar Wings” today, and they’re one of the coolest features we’ve ever seen.

The automated system is designed to minimize air conditioning usage in the United Arab Emirates store, but the most impressive feature is the way the system opens and closes. Prepare to be mesmerized!

Here’s how Apple plans to make its stores more magical

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Angela Ahrendts talked about making Apple stores remain relevant.
Photo: CBS

Apple is bringing new “hands on” sessions to its stores, enlisting artists, Mac experts and celebrities in a bid to make its retail outlets more engaging.

Angela Ahrendts, Apple’s senior vice president of retail, introduced the scheme on CBS This Morning. She also laid out plans for getting Gen Z interested in Apple, discussed women’s role at the company, and stressed the importance of forging human connections in the digital age.

‘Meet me at Apple’ is Cupertino’s Gen Z dream

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Supportapp
Angela Ahrendts wants you to hang out at the Apple store.
Photo: Apple

“Shall we meet at the Apple store?”

That’s the kind of question Angela Ahrendts, Apple’s senior vice president of retail, wants Gen Z shoppers to ask one another, according to a new interview airing this week CBC This Morning.

Apple retail boss teases new store in Dubai

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Dubai Mall is getting an Apple Store.
Dubai Mall is getting an Apple Store.
Photo: Apple

Apple plans to expand its retail presence in the Middle East by opening a brand new store in the United Arab Emirates.

The new store coming to the Dubai Mall got revealed today by Angela Ahrendts, Apple’s VP of retail, who tweeted a teaser of the location. It will be Apple’s third store in the UAE (and second in Dubai) once it opens.

Apple execs pay dearly for 2016’s failures

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Tim Cook
Apple named in another top tech list.
Photo: Apple

Apple CEO Tim Cook received less pay in 2016 as a result of the company missing revenue and profit goals.

In a new filing with the SEC, Apple revealed that other top executives also got less compensation for 2016 as well. Cook only took home $8.7 million last year after being paid $10.2 million in in 2015.