These 8 words persuaded Angela Ahrendts to join Apple

By

Angela Ahrendts.
Angela Ahrendts at the iPhone X keynote.
Photo: Apple

It took Apple nearly a year to convince Angela Ahrendts to ditch Burberry join Apple as the company’s head of retail.

Ahrendts discussed Apple’s recruiting process in a recent podcast interview and said a 2012 Fortune magazine feature put her on Apple’s radar because Tim Cook was on the cover. Cook apparently tried to get Ahrendts to join Apple shortly after but Ahrendts felt like the timing wasn’t right. Months passed and she had another meeting with Cook who said eight words that completely changed Ahrendts’ life.

Apple Stores risk losing some of what made them great

By

Apple West Lake
Do you think that Apple Stores have gotten worse over time?
Photo: Apple

Apple Stores have long been leaders when it comes to the customer experience. But that’s starting to change, as decisions made by Apple erode some of the things which once made them great.

At least, that’s according to a new article from Bloomberg, which singles out a few key examples.

Angela Ahrendts was ‘incredibly insecure’ about joining Apple

By

Angela Ahrendts.
Ahrendts at an iPhone keynote during her tenure at Apple.
Screenshot: Apple

Apple’s former retail boss Angela Ahrendts was one of Apple’s most well-compensated executives during her time at the company. But in her first interview since parting ways with Apple, Ahrendts reveals how worried she was initially about joining.

“I was, on my own accord, incredibly insecure,” she told LinkedIn’s Hello Monday podcast. “I’m 54 years old, and it’s Apple, for God’s sake! I don’t speak that language. I am not a left-brain engineer operator. I mean, I could talk myself out of it forever.”

Angela Ahrendts was the ‘Renaissance that never quite was’

By

Ahrendts
Apple's ex-retail chief Angela Ahrendts with Will.i.am at the Apple Watch unveiling in 2014.
Photo: Leander Kahney/Cult of Mac

It’s not 100 percent clear whether former retail boss Angela Ahrendts left Apple voluntarily or was pushed out. However, a new report suggests that she didn’t quite live up to the hype.

“Angela Ahrendts was supposed to be the Renaissance that never quite was,” a former Apple store manager says. “We were getting conflicting direction on a semi-regular basis and a lot of new initiatives on what seemed like a weekly basis. Nothing seemed to quite stick.”

It gives a slightly chaotic sense of the time spent at Apple by Ahrendts — who was among the company’s top earning employees.

Angela Ahrendts reveals surprising post-Apple plans

By

Angela Ahrendts.
Don't expect Angela Ahrendts to work for another tech company.
Photo: Apple

Apple retail boss Angela Ahrendts is wasting no time making plans for what to do once she leaves Apple.

News that the former Burberry CEO plans to leave her post at Apple just surfaced this week. Ahrendts is set to hang around Apple Park until April, but once her time to leave is here, you won’t catch her hanging out around Silicon Valley.

Quit or canned? Why is Angela Ahrendts leaving Apple? [Opinion]

By

Ahrendts
Did Angela Ahrendts jump or was she pushed?
Photo: Leander Kahney/Cult of Mac

When Apple fires an executive, the company is rarely straightforward about the situation. Apple never puts out a press release stating plainly that the executive was canned. So Tuesday’s unexpected announcement that Angela Ahrendts, Apple’s head of retail, is leaving in April led many to suspect she was fired.

That’s because the announcement came as a surprise and seems rushed. She’s certainly not retiring or quitting to join another company. The press release phrase “new personal and professional pursuits” sounds like code for “canned.”

What you need to know about Deirdre O’Brien, Apple’s new head of retail

By

Deirdre O’Brien, a 30-year Apple veteran, will lead Apple’s Retail and People teams.
30-year Apple veteran Deirdre O’Brien will handle the company's retail push.
Photo: Apple

Apple tapped Deirdre O’Brien to be its new retail boss today in light of the news that Angela Ahrendts plans to leave the company.

While O’Brien may not be a household name to most Apple fans, she’s been with the company for more than three decades. From the days of Steve Jobs saving Apple from bankruptcy to watching Tim Cook leading the company to a first-ever $1 trillion valuation, O’Brien has seen huge changes during her tenure with the iPhone-maker. Now she’s set to be one of the most powerful people in Silicon Valley.

Here are six things you didn’t know about the new Apple retail boss.

Apple names new retail boss as Angela Ahrendts exits company

By

Angela Ahrendts.
Angela Ahrendts at the iPhone X keynote.
Photo: Apple

Longtime Apple retail boss Angela Ahrendts is leaving the company after reshaping Apple’s online and retail strategies over the last five year.

Apple revealed today that it has named Deirdre O’Brien as the new senior vice president of Retail + People. Ahrendts, who was once looked at as a possible successor to Apple CEO Tim Cook, is leaving the company for new personal professional pursuits.

Apple’s big glass cube set to light up Fifth Avenue soon

By

Fifth Ave store
Angela Ahrendts giving a sneak peek of the new Fifth Ave store.
Photo: Apple

The most iconic Apple store in the world is finally getting ready to reopen its doors.

Apple’s glass cube store on Fifth Avenue in New York City has been temporarily closed for over two years, but according to the property company Apple leases the land from, construction on the store’s expansion is nearly done.