Apple’s former retail boss Angela Ahrendts was one of Apple’s most well-compensated executives during her time at the company. But in her first interview since parting ways with Apple, Ahrendts reveals how worried she was initially about joining.
“I was, on my own accord, incredibly insecure,” she told LinkedIn’s Hello Monday podcast. “I’m 54 years old, and it’s Apple, for God’s sake! I don’t speak that language. I am not a left-brain engineer operator. I mean, I could talk myself out of it forever.”
“Angela Ahrendts was supposed to be the Renaissance that never quite was,” a former Apple store manager says. “We were getting conflicting direction on a semi-regular basis and a lot of new initiatives on what seemed like a weekly basis. Nothing seemed to quite stick.”
Apple retail boss Angela Ahrendts is wasting no time making plans for what to do once she leaves Apple.
News that the former Burberry CEO plans to leave her post at Apple just surfaced this week. Ahrendts is set to hang around Apple Park until April, but once her time to leave is here, you won’t catch her hanging out around Silicon Valley.
When Apple fires an executive, the company is rarely straightforward about the situation. Apple never puts out a press release stating plainly that the executive was canned. So Tuesday’s unexpected announcement that Angela Ahrendts, Apple’s head of retail, is leaving in April led many to suspect she was fired.
That’s because the announcement came as a surprise and seems rushed. She’s certainly not retiring or quitting to join another company. The press release phrase “new personal and professional pursuits” sounds like code for “canned.”
While O’Brien may not be a household name to most Apple fans, she’s been with the company for more than three decades. From the days of Steve Jobs saving Apple from bankruptcy to watching Tim Cook leading the company to a first-ever $1 trillion valuation, O’Brien has seen huge changes during her tenure with the iPhone-maker. Now she’s set to be one of the most powerful people in Silicon Valley.
Here are six things you didn’t know about the new Apple retail boss.
Longtime Apple retail boss Angela Ahrendts is leaving the company after reshaping Apple’s online and retail strategies over the last five year.
Apple revealed today that it has named Deirdre O’Brien as the new senior vice president of Retail + People. Ahrendts, who was once looked at as a possible successor to Apple CEO Tim Cook, is leaving the company for new personal professional pursuits.
The most iconic Apple store in the world is finally getting ready to reopen its doors.
Apple’s glass cube store on Fifth Avenue in New York City has been temporarily closed for over two years, but according to the property company Apple leases the land from, construction on the store’s expansion is nearly done.
The retail sector is in trouble — with almost 10,000 stores in the U.S. having closed their doors in the U.S. since 2017. Apple’s solution? Make shopping into an experience for customers, rather than just a place to spend money.
That’s the theory laid out by Apple’s retail VP Angela Ahrendts in a new interview for Vogue Business. In it, Ahrendts lays out her Apple Store philosophies as pertain to both customers and employees. It certainly seems to be working!