Sitting on a cash pile of billions, Apple’s not a company that’s used to being left behind. But when it comes to artificial intelligence, that’s exactly what has happened in recent years. While companies like Google and Facebook led the way with cutting-edge AI, Apple lagged. It was embarrassing for a company in Apple’s position to miss out on the single best tech revolution taking place at the moment.
But during Monday’s WWDC 2017 keynote, Apple went a long way toward making amends.
The changes make it harder than ever for Siri to catch up. Despite the improvements Apple made with iOS 10, it still feels like Siri is well behind its rivals. Is that gap now too big, or can Apple catch up? Will Siri ever be as good as the Google Assistant?
