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Today in Apple history: Siri debuts on iPhone 4s

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Sorry, Alexa: Siri still the most widespread AI assistant
Apple envisioned an AI helper like Siri way back in the late 1980s.
Photo: Ste Smith/Cult of Mac

October 4: Today in Apple history: Siri debuts on iPhone 4s October 4, 2011: With the unveiling of the iPhone 4s, Apple introduces the world to Siri.

A groundbreaking example of artificial intelligence in action, Siri’s debut fulfills a long-term dream at Apple. In fact, the company first predicted such a feature in the 1980s — with the Siri launch coming at almost the exact month Apple envisioned.

Today in Apple history: CEO Michael Spindler denies Apple is a ‘lame duck’

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Apple CEO Michael Spindler headed the company during trying times in the 1990s.
Apple faced big challenges during the Michael Spindler era.
Photo: Ste Smith/Cult of Mac

October 3: Today in Apple history: CEO Michael Spindler denies Apple is a 'lame-duck company' October 3, 1994: Apple CEO Michael Spindler reassures the world that Apple “is not a lame-duck company.”

Why would anyone suspect that it is? The answer lies in collapsing Mac sales, massive layoffs and Apple’s $188 million quarterly loss. At 15 months into his stint as CEO, Spindler wants to reassure everyone that the worst is over.

Sadly, things will decline further before they start to turn around.

Today in Apple history: Apple’s own code spills details about iPhone 4s

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iPhone 4s
While the iPhone 4s name and other key details leaked, Siri remained a surprise.
Photo: Apple

October 1: Today in Apple history: Leak in Apple's own code reveals existence of iPhone 4s October 1, 2011: Just days before Apple plans to unveil the iPhone 4s, the device’s name leaks after the latest iTunes beta inadvertently spills the beans on the new name.

The code also reveals that Apple’s new handset will come in black and white color options.

Laurene Powell Jobs’ super-yacht crashes into another one

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Laurene Powell Jobs super-yacht crashed
High winds caused the two mega-yachts to collide.
Photo: X.com, @RicardoBSalinas

Laurene Powell Jobs’ super-yacht recently crashed into another billionaire’s even bigger yacht off Naples, Italy, according to a report. Steve Jobs originally commissioned the $140 million Venus, collaborating on its design. High winds pushed the boats at anchor into each other.

Damage is estimated to be costly, given the yachts’ combined value of $265 million. For the merely wealthy or well-adjacent, that’s like paying through the nose to get a scratch fixed on your Bentley.

Steve Jobs’ bomber jacket goes up for auction

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Steve Jobs’s bomber jacket goes up for auction
Steve Jobs’s bomber jacket is one of dozens of Apple memorabilia items now up for auction.
Image: RR Auction/Cult of Mac

You have the opportunity to wrap yourself in a piece of Apple history: the bomber jacket Steve Jobs was wearing in an iconic photo of the Apple co-founder “flipping the bird” to an IBM sign.

It’s part of Steve Jobs and the Apple Revolution, an auction that just kicked off featuring nearly 300 items.

Would you pay $180,000 for Steve Jobs’ business card?

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Would you pay $180,000 for Steve Jobs' business card?
This item sold for a value that may set a new record for a business card with signature.
Photo: RR Auction/Cult of Mac

Steve Jobs’ business card bearing the signature of the Apple cofounder himself sold at auction for an amazing value: over $180,000. This is supposedly the most ever paid for a signed business card.

A collection of other Apple memorabilia brought in big bucks at the same auction, a sign of the popularity of rare items from the iPhone-maker.

$4 Steve Jobs check sells for $46,000 [Updated]

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$4 Steve Jobs check from the earliest days of Apple
This $4 check signed by Apple co-founder Steve Jobs sold for many thousands of dollars.
Photo: RR Auction

Apple is a trillion dollar company today but it started out with very humble origins. There’s no better evidence than company co-founder Steve Jobs hand writing a check to the electronics store RadioShack for $4.01.

And now that check recently up for auction, and bought  in 11,500 times its original value. How ‘s that for appreciation?

Why the dream of Apple buying Disney won’t die

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Disney+ logo
The idea that Apple could buy Disney keeps coming up.
Photo: The Walt Disney Company

As legacy studios like Disney face formidable problems, a new report suggests CEO Bob Iger might revisit a “once-unthinkable option” — that Apple might buy the company, or at least a stripped-down version of it.

After all, in a near-future of even greater tech-company dominance over entertainment, Disney may need deep-pocketed protection. And its longstanding connection with Apple could come into play.

Apple check No. 2, signed by Jobs and Woz, goes up for auction

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Apple check #2, signed by Jobs and Woz, goes up for auction
Both Steve Jobs and Steve Wozniak signed this check.
Photo: RR Auction

A unique bit of Apple history just went up for auction: Apple Computer check “No. 2” signed by company co-founders Steve Jobs and Steve Wozniak. Bidding for the $116.97 check is already up to more than $55,000.

A number of other rare Apple items are also up for sale, some signed by Jobs.

Steve Jobs check for $175 brings whopping $107,000 at auction

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Bid on check signed by Steve Jobs to own piece of Apple history
This check is from when Apple was still operating out of a garage.
Photo: RR Auction

Back in 1976, when Apple still operated out of cofounder Steve Jobs’ garage, he signed a $175 check to a consulting firm. And someone just paid $106,985 for it, Boston-based RR Auction said Thursday.

That’s one pricey piece of paper. And another one, a Jobs business card from NeXT, brought in a more affordable $3,076. Both sums far exceeded the auction estimates.

Bid on check signed by Steve Jobs to own piece of Apple history

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Bid on check signed by Steve Jobs to own piece of Apple history
This check is from when Apple was still operating out of a garage.
Photo: RR Auction

A check that Steve Jobs signed in the earliest days of Apple is up for auction. The Apple co-founder sent the check to a consulting firm way back in 1976, when the upstart computer company still operated out of Jobs’ garage.

Also up for auction: a Steve Jobs business card from when he ran NeXT in the early 1990s.

Tim Cook becomes Apple’s longest-serving CEO … but with a twist

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AI-generated image of Apple CEO Tim Cook sitting on an ornate golden throne.
Tim Cook has been Apple CEO longer than Steve Jobs was... sort of.
Image: Canva

Steve Jobs is no longer the man who spent the longest time as Apple CEO. Tim Cook, the executive currently in charge, has now surpassed Jobs’ record of 4,249 days with that title, making him officially Apple’s longest-serving CEO.

But it turns out the calculation isn’t that simple. Steve Jobs spent several additional years in charge of Apple. He just wasn’t officially “Apple CEO” at the time.

Get Steve Jobs’ new ‘memoir’ for free

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The new digital book comes out April 11 for free.
The new digital book comes out April 11 for free on the Steve Jobs Archive website and Apple Books.
Photo: Steve Jobs Archive

The Steve Jobs Archive released its first book Tuesday, Make Something Wonderful: Steve Jobs in his own words. It’s a memoir of sorts because almost everything in it comes directly from Jobs, from major speeches and interviews to emails he sent to himself. It covers the Apple co-founder’s life from a young age until he passed away in 2011.

The new book includes never-before-seen content, the archive said, and it’s free from multiple sources.

Mac mini is a total dream machine [The CultCast]

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Apple crammed a whole lot of computing power into the Mac mini.
Apple crams a whole lot of computing power into the Mac mini.
Image: Cult of Mac

This week on Cult of Mac’s podcast: The M2 Pro-powered Mac mini is a dream machine for creative types, according to our reviewer D. Griffin Jones. He joins us to sing the praises of this pint-size powerhouse. (It’s quite an upgrade from the 2015 MacBook Pro he used before.)

Also on The CultCast:

  • It’s just two months until we’ll see Apple’s mixed-reality headset. We can’t help thinking this pricey “star product” is gonna flop hard, even as it points the way toward the future.
  • A free book coming next week will reveal Steve Jobs “in his own words.”
  • Will the next version of watchOS really bring big changes?
  • Erfon knows where you can find a steady supply of genuine Apple accessories at cut-rate prices.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

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Steve Jobs’ Make Something Wonderful comes out April 11 (for free)

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The new digital book comes out April 11 for free.
The new digital book comes out April 11 for free on the Steve Jobs Archive website and Apple Books.
Photo: Steve Jobs Archive

The Steve Jobs Archive’s first major release — a digital book titled Make Something Wonderful: Steve Jobs in his own words — will arrive April 11.

Despite the announcement coming in an email from the archive on April Fools’ Day, the news appears to be genuine. And that includes the part about the e-book, which is filled with Jobs’ emails, conversations, photos and more, being free online for all.

Apple Lisa 1, factory-sealed iPhone 2007 rake in cash at auction

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Apple Lisa 1
This Apple Lisa 1 sold at top dollar this week.
Photo: RR Auction

An auction that included vintage Apple items that were almost thrown away wrapped up this week with many items bringing in more than their estimates. A Lisa 1 and an original iPhone still in the plastic sold at hefty prices. Some technical notes handwritten by Steve Jobs also brought in more than expected. There were many more.

However, some of the Apple items did not sell, including a fully functional Apple-1, likely because bids didn’t reach their reserve price.

Steve Jobs Archive shares blast from the past on his birthday

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The Steve Jobs Archive shared this photograph from 1984, when he was 28, spotting a Mac user on a New Orleans street.
The Steve Jobs Archive shared this photograph from 1984, when he was 28, spotting a Mac user on a New Orleans street.
Photo: Steve Jobs Archive

On what would have been Steve Jobs’ 68th birthday, the Steve Jobs Archive shared a favorite photo from 1984 — along with the promise of more content to come.

“We have so much to tell you about, but I want to start by sharing one of my favorite images from our collection,” wrote Leslie Berlin, the archive’s co-founder and executive director, in an email newsletter. “It’s Steve in 1984, spotting a new Macintosh in the wild.”

Apple-1, factory-sealed iPhone 2007 and more rare Apple items go up for auction

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Apple-1 signed by Steve Wozniak
You can own one of the first Apple-1 units produced.
Photo: RR Auction

An Apple museum could be made of just the items currently up for bid at a single auction. There’s a fully functional Apple-1, an Apple Lisa 1, some technical notes handwritten by Steve Jobs, an original iPhone still sealed in the plastic and much, more.

Many of these items are expected to bring in big bucks.

Happy 20th birthday to Safari, Apple’s browser that blossomed late

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The original logo for Apple's Safari web browser with the headline,
The first version of Safari, running on Mac OS X Panther. At launch, Apple's browser was fast but buggy.
Image: Cult of Mac

The Safari browser turns 20 years old today, and I remember excitedly firing it up for the first time.

When Steve Jobs introduced Safari at Macworld 2003, he described the brand-new browser as a speed demon and way easier to use than competitors.

“Buckle up,” he said with a smile. “We have done our own browser and it’s hot … it’s sweet.”

A few weeks later, I deleted it in disgust. Safari wasn’t sweet. It sucked!

Emergency SOS! Apple’s building a metaverse! [The CultCast]

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The CultCast Apple podcast: When Apple finally rolls out its mixed-reality headset, will it be a winner?
When Apple finally rolls out its mixed-reality headset, will it be a winner or a head-spinner?
Graphic: Minh Pham/Unsplash License

This week on Cult of Mac’s podcast: Maybe, just maybe, Apple can make a metaverse competitor that won’t leave us ready to heave. Stranger things have happened, but we’re not so sure the long-rumored Apple mixed-reality headset will be right for us.

Also on The CultCast:

  • Apple’s Emergency SOS via satellite feature looks pretty cool and potentially lifesaving. Be sure to try the demo before you find yourself stranded on a mountaintop.
  • We’re endlessly searching for a Black Friday deal on AirTags. (Editor’s note: Oh, wait, here’s one now: Grab an AirTag 4-pack for less than $80 before this deal disappears.)
  • iPhone 4K video — it’s a scam!
  • Erfon’s missing AirPods Max story takes a strange twist.
  • You won’t believe how much somebody paid for an ancient pair of Steve Jobs’ stinky Birkenstocks.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Steve Jobs’ sandals sell for a lot more than you might imagine anyone paying for used shoes

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Steve Jobs sandals sold for 4x what you might imagine anyone paying for used footwear
These are worth how much?
Photo: Julie's Auction

How much would you pay for a used pair of shoes? A few bucks, probably. What if they were owned by Steve Jobs? The amount you might be willing to put down surely goes up quite a bit. But would it go up to almost $220,000?

That’s what a pair of Birkenstocks owned by the Apple co-founder sold for over the weekend.

Joe Rogan interviews Steve Jobs in eerie, AI-generated podcast

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Joe Rogan interviews Steve Jobs in eerie AI-generated podcast
Steve Jobs (1955 – 2011) did not do a new interview with Joe Rogan. You can listen to it anyway.
Image: Hotpot

Apple co-founder Steve Jobs passed away more than 11 years ago, but that didn’t prevent him from giving a new interview with superstar podcaster Joe Rogan. In it, the co-creator of the Mac talks about the importance of Eastern mysticism, his thoughts on LSD, Google, innovation and more.

There’s just one tiny wrinkle: The entire podcast is generated by artificial intelligence. That includes Jobs’ and Rogan’s voices and their responses.

We’re back to discuss Dynamic Island, Apple Watch Ultra and more [The CultCast]

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This week on The CultCast: Dynamic Island tips, Apple Watch Ultra ecstasy and more.
We've got Dynamic Island tips, ecstatic Apple Watch Ultra first impressions and more.
Image: Cult of Mac

This week on Cult of Mac’s podcast: Erfon returns from his Florida vacation just in time to rave about the Apple Watch Ultra and share some tips on how to use the iPhone 14 Pro’s Dynamic Island.

Also on The CultCast:

  • Remembering Steve Jobs, who died 11 years ago this week.
  • The iPhone’s switch from Lightning to USB-C is coming sooner rather than later.
  • Are iPhone cameras really good enough to replace DSLRs?
  • Vacation talk, including how Erfon barely avoided a nasty Hurricane Ian surprise.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

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Today in Apple history: Happy birthday, Steve Wozniak!

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Steve Wozniak wax sculpture fake eyes
Apple's merry prankster celebrates another spin around the sun.
Photo: Madame Tussauds

August 11: Today in Apple history: Apple co-founder Steve Wozniak is born August 11, 1950: Apple co-founder Steve Wozniak is born. While Steve Jobs may be the most admired Apple figure, Woz might be the most well-loved by fans.

In addition to his most famous creation, the Apple II, Wozniak is also responsible for imbuing Apple’s products with his fun-loving personality.

Happy birthday, Woz!