The lights have dimmed, the Aretha Franklin has been muted, and Steve Jobs has just taken the stage at the Moscone Center in San Francisco to head up the 2011 World Wide Developer’s Conference.

Must be something huge! Pic by Greg Kumparak.

Here’s another shot. You can almost see underneath…

Here’s the line for this morning’s Stevenote. The video was taken at 6.15 AM; It’s as long a line I’ve see for any Apple event, including some of the massive store grand openings. The buzz for this WWDC is huge.

It appears the end of MobileMe is now upon us… or the end of paid subscriptions to MobileMe at least: a number of subscribers to the $99 a year service are reporting that Apple is automatically refunding renewal fees, but why?

Pareidolia is a psychological phenomenon that leads us to interpret a random image as somehow being informationally significant. It’s why you see Jesus in the char on the face of your morning slice of toast, and it’s why you see Kermit the Frog on Mars.

It’s also why several prominent Apple blogs think they see an S (if they squint) in Apple’s WWDC invite, heralding the arrival, perhaps, of an iPhone 4S. Or it could be a 5, proclaiming the announcement of iOS 5. If you really squint, it even looks a little like an ampersand!

Hey, this is fun. What do you see? As a little bit of pre-WWDC frivolity, tell us in the comments the wackiest thing you see in the pareidolia of the WWDC invite.

[via Razorian Fly]

With just under 10 hours still to go before Steve Jobs kicks off this year’s Worldwide Developers Conference, some eager attendees are already forming lines outside San Francisco’s Moscone West. A famous face among the bunch is Jay Freeman (better known as Saurik), the creator of Cydia.

When Apple reveals iCloud at WWDC on Monday, it’ll have the kind of impact the iPod has had, predicts Kevin Fox, a Silicon Valley software veteran who’s worked at Apple, Yahoo and Google.

“The rumblings are huge,” says Fox, lead designer at Mozilla. Fox worked on Newton software before designing Yahoo’s chat service and then software for Google (including Gmail 1.0, Google Calendar 1.0, and Google Reader 2.0). He continues:

… given the complete failure of MobileMe over the last decade there’s no way Apple would introduce [iCloud] on such a pedestal unless it’s incredible. My guess is that iCloud is to MobileMe as iPhone was to Newton: a complete, deep, polished solution after an underwhelming market failure.

In just three days, Steve Jobs will take the stage at San Francisco Moscone Center and kick off this year’s Worldwide Developer Conference, or WWDC. In so doing, he’ll announce new software, new products and end months of speculation about the new iPhone, iOS 5, iCloud music streaming and OS X Lion.

Here’s Cult of Mac’s complete overview of what we’re expecting to hear about at this year’s WWDC.

This year’s WWDC is now just a weekend away, and with announcements for iCloud, iOS 5 and Mac OS X Lion already confirmed, I can barely contain my excitement. I’m not too bothered that there (probably) won’t be a new iPhone this summer – for me, it’s all about iCloud and iOS 5.

What are you most excited for?

As a tribute to Steve Jobs’ famous “one more thing” keynote concluder, Cory Smith of Cardinal Media Technologies has recorded a rap to celebrate this year’s WWDC. Want to hear it?