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Apple releases betas for OS X 10.9.4, OS X Server 3.2, and Safari 6.1.5

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Although Apple-watchers have been buzzing about OS X 10.10 Yosemite since last week’s WWDC, Apple hasn’t forgotten about its current generation Mavericks Mac OS.

To prove it, the company has released three new betas for developers to test out — including OS X Mavericks 10.9.4, OS X Server 3.2, and Safari 6.1.5.

New LaunchBar proves Apple hasn’t killed app launchers yet

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App launchers on the Mac have always been geared toward power users, and lately tools like Alfred have become even more sophisticated, with user-created scripts and extensions. When Apple debuted the new Spotlight in OS X Yosemite at WWDC, it took many of the best features from existing launchers, like the ability to find any app you have installed with a couple keystrokes.

LaunchBar was the original app launcher on the Mac, and today a brand new version was released with a themable interface and new features.

Will tools like LaunchBar and Alfred live on when millions of Mac owners start using the new Spotlight this fall? Now that Apple has capitalized on the more consumer-friendly aspects of what makes a good launcher, third-party alternatives are going after power users like never before.

Mac Pro is finally available for shipping within 24 hours

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Almost exactly one year to the day after being announced, it’s now possible to order a Mac Pro and have it ship to you within 24 hours.

Costing between $3,000 and $4,000, Apple’s gorgeous stealth powerhouse of a machine went on sale December 19, but right from the start began suffering shipping delays due to a limited production cycle. One possible explanation for this was the Mac Pro’s “Made in the USA” status, in contrast to virtually all other Apple products, which are designed in California but assembled overseas — often in China.

Honeywell’s Lyric thermostat takes on Nest with support for Apple’s HomeKit

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Nest, which is now owned by Google, pioneered the idea of a smart thermostat. Now several years later, Honeywell has a Nest competitor that might actually do well in the consumer market.

Called Lyric, Honeywell’s new WiFi-connected thermostat costs $279 and will be available at a Lowe’s near you by August. While it may be too late for the Lyric to compete with the Nest, Honeywell sees it as just the beginning of its entry into the world of the the smart, always-connected home. And being a launch partner with Apple’s HomeKit in iOS 8 could mean that more people buy the Lyric over Nest in the months to come.

New Yorkers can learn Apple’s new programming language for free

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Are you based in New York City and looking to learn Apple’s new programming language Swift for free?

If so, you may be interested in participating in a tech workshop organized by software development firm TurntoTech in their offices on 5th Avenue. Close to 900 people have already RSVP’d for the how-to — which kicks off this Wednesday. Demand has been so great, in fact, that organizers have had to break the course into three different classes to accommodate all respondees.

The first Swift class will be held this Wednesday at 6:30pm ET, with the second being held the following Wednesday at the same time, and the final one to be held June 23.

Why no one cares about your app and what to do about it

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Arnold Kim, of MacRumors, listens as a developer explains her app at the AltConf Journalist Pitch Lab in San Francisco, CA, June 3, 2014. Photo: Jim Merithew/Cult of Mac
Tara Zirker shows the StayAtHand travel app to MacRumors' Arnold Kim during AltConf's Journalist Pitch Lab. Photo: Jim Merithew/Cult of Mac

SAN FRANCISCO — You created an app. You think it’s awesome. Your friends say so too. Something nags at you, though: You have zero reviews, your downloads don’t outnumber your Facebook pals, and you need to make rent.

There’s a fancy name for your problem: “discoverability.” Millions of good apps face it, gathering dust between bogus fart apps and Flappy Bird clones.

“It’s hard to make a living in the App Store,” says Michael Yacavone, founder of Individuate, which makes personal-development apps Ace It! and Affirmable.

But there is definitely money to be made in the App Store, to the tune of $15 billion Apple has paid developers so far. Apple recently vowed to improve discoverability by adding an “explore” tab to the App Store, but whether users will search for new and exciting apps remains to be seen. The basic problem remains for most developers: Nearly everyone is ignoring you. Journalists can help, but you have to know how to deal with them.

Apple cracks down on apps which reward players for ad views and shares

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The App Store is constantly evolving as both Apple and individual developers struggle to get the most out of the experience as possible. The latest change in this vein appears to involve App Store moderators cracking down on apps which incentivize or reward users for enaging in a range of activities — many related to advertising.

For an example of what we mean, consider a game which gives users more lives when they die in exchange for sharing to Facebook. Several mobile apps have recently been rejected for using these techniques, alongside offering virtual currency or additional game play for asking viewers to watch video “app trailers.”

iOS 8 could feature alternate UI, with different font types

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For years Apple has taken the view that you tell customers what they want, rather than waiting for them to ask. In terms of UI, this meant picking out the “right” option for interface elements, as opposed to allowing users the ability to edit them themselves.

That may be changing in iOS 8, as the beta code of Apple’s new mobile operating system suggests that Apple may also be including a funky variant UI — complete with alternate font and orange and purple color scheme.

Apple sees mobile health push as ‘moral obligation’

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Craig Federighi showing iOS 8's Health app to the world at WWDC. (Photo: Roberto Baldwin/ The Next Web)
Craig Federighi showing iOS 8's Health app to the world at WWDC. (Photo: Roberto Baldwin/ The Next Web)

Apple will be working closely with the Food and Drug Administration on future products related to the health industry, according to new information provided by the government.

Back in January, The New York Times reported that Apple had met with the FDA to discuss “mobile medical applications.” The talk was believed to center on the company’s rumored plans for health-tracking software in iOS 8 and maybe even the iWatch. HealthKit and the new Health app were announced at WWDC last week, and an iWatch announcement is expected in October.

Now more of the details from Apple’s meeting with the FDA have been disclosed. Apple said it may have a “moral obligation” to do more with health-related sensors on mobile devices.

Apple shows off OS X Yosemite’s stunning looks

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One of the videos Apple played during its WWDC keynote last week was a visual tour of the new OS X Yosemite. It’s only a minute long, but it showcases the overall design changes in the new OS quite nicely.

Apple has made the video available on YouTube, where it joins the other keynote video that looks at how developers are changing the world with their apps.