Apple managed to shock Wall Street today by beating its own expectations for Q1 2017, the most profitable quarter in the company’s history.
There was good news all around as iPhone sales, services and even the Mac all performed better than predicted. During today’s earnings call, Tim Cook and Apple CFO Luca Maestri revealed some of the secret sauce that made Apple’s earnings one for the history books.
Here are the top takeaways from today’s call.
Apple is preparing to end support for 32-bit iOS apps, according to an error message discovered in the new iOS 10.3 beta.
The company warns that certain titles won’t work with future versions of its mobile operating system, and encourages developers to update them.
Siri may be set to get a serious upgrade when Apple launches its next iPhone later this year.
According to the latest rumor out of Asia, Apple is planning to catch up with the likes of Alexa and Google Assistant by creating a better version of Siri that comes with more artificial intelligence skills.
The design team behind the original iPhone’s software reunited to celebrate its 10th anniversary this week.
Imran Chaudhri, who still works at Apple, posted the photo above on Instagram. He’s pictured alongside Freddy Anzures, Bas Ording, Marcel Van Os, Steve Lemay and Mike Matas.
2016 sent Apple for a wild ride full of fantastic new products, crazy controversies and tons of extra drama with its rivals.
Tim Cook and his colleagues probably can’t wait to jump into 2017. But before we start looking toward Apple’s future, let’s take a quick look back at all the stories that made 2016 a year Apple fans will never forget.
Apple may not have launched its most innovative products in 2016, but when it comes to marketing, Cupertino is still killing it.
By utilizing celebrities, musicians, athletes and everyday iPhone owners, Apple created some of its most memorable ads ever in 2016. Whether they were touting Apple TV with Kobe Bryant, or using the story of an autistic boy to show how technology can change the world, Apple ads entertained us and gave us all the feels.
These are our favorite Apple ads of 2016.
Developers received a brand new beta build of tvOS 10.1 today, bringing a host of bug fixes and performance improvements to Apple TV.
Apple seeded a new beta build of tvOS 10.1 to developers today, bringing a number of bug fixes and performance improvements to the Apple TV.
Canadian rap star and Apple fanboy Drake gives us a glimpse at his comical side in the company’s latest Apple Music ad by singing along to Taylor Swift while getting beaten by the bench press.
The ad is part of Apple Music’s ongoing “distractingly good” campaign, which has previously featured Swift herself.
The indie rock band Airplane Mode does indeed get its name from the feature on an iPhone that shuts off wireless transmission.
The name and the resumes of three of the band’s musicians — well-established iOS designers — have led more than a few people to assume they have found a source of cute parody music about Apple culture.
In fact, you won’t find any iPhones, iMacs or odes to Steve Jobs in the lyrics of the tight, hard-charging synth-driven music. However, the band’s roots in Apple culture permeate everything else, from its use of technology and understanding of social engagement to its start-up energy.
And there is one other way: Airplane Mode is making money.