Apple’s grand unveiling of its Siri-powered home speaker could come as soon as next week, according to a new report that claims production on the new device is already underway.
Whispers that Apple is working on a speaker to rival the Amazon Echo and Google Home have been swirling around the rumor mill for months. Even though Apple execs have downplayed the possibility of a Siri speaker in the past, but it looks like it’s about to become a reality. And it will boast some new tech its rivals don’t have.
The changes make it harder than ever for Siri to catch up. Despite the improvements Apple made with iOS 10, it still feels like Siri is well behind its rivals. Is that gap now too big, or can Apple catch up? Will Siri ever be as good as the Google Assistant?