It’s temping to look for hints about what Apple is going to announce during its April 20 event somehow hidden in the invite sent out Tuesday. But that’s surely an utter waste of time.
Here’s why.
Today marks 45 years since a little outfit called the Apple Computer Company was founded by Steve Jobs, Steve Wozniak and Ronald Wayne. Apple set out to build and sell personal computers. Since then, it’s risen from a hobbyist startup to a tech giant valued at more than $2 trillion.
In the last four and a half decades, Apple changed the tech world in all kinds of ways — some big, some small. Here, in no particular order, are 45 of the most notable ways Apple put a ding in the universe.
The battle between Apple and Fortnite maker Epic Games rages on as the latter has filed a complaint with the UK’s competition regulator, complaining about Apple’s alleged anticompetitive behavior.
The UK Competition and Markets Authority earlier this month revealed that it had opened an investigation of Apple. This followed complaints from app developers that its conditions are not fair. Now Epic is chiming in to add its support to the complaint.
The fascination with Steve Jobs continues on a decade after he passed away. A handwritten job application the Apple cofounder filled out in 1973 sold on Thursday for $221,747 (£162,000). That’s far more than it went for three years ago.
An investigation into the alleged “sexist” Apple Card has concluded with New York’s Department of Financial Services saying Tuesday that it has found no evidence of unlawful discrimination.
The investigation was launched in late 2019. Laws stop algorithms from determining treatment based on things like age, creed, race, color, sex, sexual orientation, and more.
Long before Tim Cook brought his operations wizardry to Apple, Del Yocam lent his logistical prowess to Cupertino. Apple’s first chief operating officer, he helped transform the company from a chaotic, scrappy startup into a streamlined manufacturing powerhouse.
He also served as an early mentor to Steve Jobs, the young Apple co-founder who sometimes seemed out of his depth in 1979.
“When I first got to know him, he was lost,” Yocam told Cult of Mac. “He was no longer involved in the Apple II and no one wanted him around, especially management. He didn’t care about money at that time. He was like an orphan, living away from home.”
In many ways, Yocam was the proto-Tim Cook, a manufacturing and operations specialist who helped transform a dysfunctional startup into a massive, moneymaking leader of the early PC industry. He also helped take the rapidly growing company international.
Yocam deserves more credit for helping build Apple than history has so far accorded him. He was one of the main players at a crucial point in Cupertino’s history.
Yocam, now 76, recently talked with Cult of Mac about Apple’s early days. In this exclusive interview, he discusses his friendship and working relationship with Jobs, Apple’s challenging, fascinating, and sometimes malodorous co-founder.
He also reveals new details about Jobs’ tearful ouster from Apple — and how Jobs later offered him an amazing job, only to revoke it at the last moment.
Steve Jobs didn’t have to fill in a whole lot of job applications during his life. After founding Apple Computer at 21, Jobs’ name was well enough known that he didn’t have to mail off too many resumes and cover letters. Or have reasons to send them out.
However, one of the rare applications Jobs did complete is coming up for auction. It’s a great piece of memorabilia, even if it will likely set you back a whole lot more than Steve would have ever earned in the role.
Sometimes, when Apple passes a major financial milestone, I’ll have a pang of regret at not having invested all the money I could lay my hands on on Apple back in the mid-1990s.
But that’s far from the worst missed opportunity involving Apple investment. A new article for Fast Company tells the story of seven early investors who sold their AAPL holdings on the day of the company’s IPO in December 1980.
Apple TV+ just ordered a half-hour comedy series starring Seth Rogen and Rose Byrne. Platonic centers on a friendship that’s maybe not as unromantic as everyone thought.
Russian company Caviar is known for producing blinged-out Apple devices that would make billionaire fat cats and 2000-era rappers say “that’s a bit over-the-top.”
But its latest creations, infinitely more humble and low-fi in appearance, are easily my favorite of its customized devices. Caviar will produce a pair of iPhone 12 models patterned after the original Apple-1 computer, as built in 1976.