If you’ve ever looked at a foldable phone and winced at the visible crease down the middle of the screen, you’ll want to know what Apple has reportedly been working on as its first foldable iPhone approaches.
The industry’s approach to eliminating that unsightly fold line has fundamentally changed — and materials in development go well beyond clever hinge engineering, according to a new report. It’s how Apple’s fast-approaching folding iPhone will crack the crease problem.
April 1 marks a milestone: Apple turns 50. Half a century after Steve Jobs, Steve Wozniak and Ronald Wayne signed the papers in a California garage, Apple has become one of the most valuable companies on Earth — and one of the most design-obsessed in history.
And lucky for gear fans, some of its brilliant products inspired other companies to make some great retro-futuristic Apple accessories.
Apple’s history is often distilled into the “Jobs and Woz” garage origin story and the slick modern era of design legend Jony Ive and current CEO Tim Cook. But a group of critical, often overlooked contributors actually forged the company’s 50-year arc. Here are 16 unsung heroes from Apple’s first 50 years — some of the most important “geniuses” and original thinkers behind Apple’s success.
“It doesn’t make sense to hire smart people and then tell them what to do,” Steve Jobs once said. “We hire smart people so they can tell us what to do.”
March 26, 2010: Apple pays up to settle a trademark dispute with Japanese multinational Fujitsu over the name “iPad” in the United States.
It comes two months after Apple CEO Steve Jobs first showed off the iPad, and around a week before the tablet will land in stores. As it happens, it’s not the first time Apple battled over the name for one of its new products.
March 10, 2004: Apple sends out a survey to select Apple customers, claiming that it is considering relaunching the Newton MessagePad.
“We need to determine why the Apple Newton was not a commercial success and whether there is an interest in re-launching a new version of the Newton,” Apple’s survey says. “Your comments will help understand why the Newton failed and if there is interest in re-launching a new, improved Newton.”
In hindsight, it seems pretty clear that Apple’s apparent interest in launching another personal data assistant served as cover for stealth market research for the still-in-development iPhone.
Adam Elements’ Vionta Q10 is an ultra-slim, 10,000mAh magnetic power bank that can keep your iPhone topped off all day long. But it’s more than just a Qi2 battery pack. It can deliver 30W to a second device via its USB-C port.
It comes in three colors (gray, titanium and gold), is airline-approved, and comes with some cool extras. And it’s on sale now for just $62.99 (MSRP $79).
AirPods Pro 4 might include an unprecedented feature for wireless earbuds, accordingto a new leak: built-in cameras capable of seeing the environment around the wearer.
With Apple reportedly redesigning the MacBook Pro, it’s time to bring back the beloved glowing Apple logo on the back of the laptop.
Not only is it an iconic look, reviving a signature feature from the MacBooks of old would make a statement that Apple has returned to making laptops as good as the ones made back in the days when you could easily recognize a MacBook from across the room by its glowing Apple logo.
February 4, 2008: Apple CEO Steve Jobs reportedly considers buying the search engine Yahoo. Apple is one of several interested companies, following reports that Microsoft offered $44.6 billion for the web portal the previous week.
Nothing ultimately comes of it, but Apple’s interest is later confirmed in an authorized biography of Jobs.
January 27, 2010: After months of rumors and speculation, Apple CEO Steve Jobs publicly shows off the iPad for the first time. Aside from the name, which some people joke sounds like a female sanitary product, the first-generation iPad immediately earns critical acclaim.
“The last time there was this much excitement over a tablet, it had some commandments written on it,” The Wall Street Journal quips.
When it goes on sale a few months later, the first-gen iPad quickly becomes Apple’s fastest-selling new product ever.