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Apple’s New Patent Will Target You With Ads According To Your Mood [Patent]

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A new Apple patent application published today relates to iAd technology that will allow Apple to target users with specific content based on a person’s predicted mood, their likely interest level, other content they are currently interacting with, their current geographic location, and the time of day.

In some applications, mood would be gauged using a camera which, equipped with facial recognition algorithms, would be able to measure specific expressions.

Apple-Backed Consortium Reported To Be Selling Patents [Report]

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Tim Cook, Phil Schiller and others sold Apple stock at a time when it was hitting record highs.
Tim Cook, Phil Schiller and others sold Apple stock at a time when it was hitting record highs.

The Rockstar Consortium — a group of several tech companies, including Apple — has reportedly been in talks concerning the sale of a portion of its $4.5 billion worth of patents.

This marks a major turnaround from 2011, when the patents — acquired from the Nortel Networks Corp — were highly sought after. In that instance, Apple and its bidding partners outbid Google for access to more than 4,000 patents.

Apple Explores Custom-Built Interactive Maps In New Patent

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It’s come a long way from its disastrous early days (although there is still the occasional tendency to direct someone the wrong way up an airport taxiway), but Apple Maps may finally be taking the lead over its competitors — if you’re inclined to believe Apple’s latest patent.

The patent — recently published by the US Patent and Trademark Office — was filed May 31 this year, and applies to an “Interactive Map” application, which would display multiple layers of information regarding local landmarks.

New Apple Patent Hints At iOS Devices With Curved Glass Displays

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The U.S. Patent and Trademark Office has awarded Apple a patent, describing a means of manufacturing curved touchscreens.

The patent, which was filed back in November 2010, may lend credibility to the rumors that Apple is working on an iWatch with curved glass display to fit users’ wrists, as reported earlier this year.

During the Apple vs. Samsung patent trial, Apple industrial designers revealed that the company had a “strong interest” in featuring a curved glass display for its iPhone as far back as the first generation model — although it abandoned the idea at the time for reasons of cost.

Apple Wins Patent For 3-D Goggles That Turn Your Brain Into An Imax Theater

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The Oculus Rift has quickly grabbed the hearts of gamers with it’s amazing 3D tech, but it looks like Apple has been thinking along similar lines as the company has dreamed up a variant of a wearable 3D display that would be perfect for gaming.

Apple was awarded a knockout patent today by the U.S. Patent and Trademark Office for a head mounted display that would allow users to view media and play games on a bigger screen than their mobile device’s built-in display. The Apple goggles are much more sophisticated than just a display strapped to your face, as each screen can be lined up with your eye and adjusted for corrected vision if you wear glasses.

Apple’s Smart Dock Patent Will Make Siri More Useful Around The House

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Apple has filed a patent for a “smart dock” which greatly extends the range and capabilities of Siri to give it a far bigger role in your home life.

Entitled “Smart Dock for Activating a Voice Recognition Mode of a Portable Electronic Device” the patent was filed in May last year, but only published now.

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