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Why Apple Hasn’t Missed The Boat On Virtual-Reality

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Sergey Orlovskiy tests Oculus Rift.
Sergey Orlovskiy tests Oculus Rift.
Photo: Sergey Galyonkin/Wikipedia CC

When Facebook acquired Oculus VR for $2 billion, Mark Zuckerberg said virtual reality was the natural follow-up to mobile as a platform. And while Apple might have missed the boat on Oculus, has Cupertino really missed out on virtual reality?

There’s plenty of evidence to suggest that Apple has been investigating this area for the better part of a decade — well before the Oculus Rift gaming headset appeared on Kickstarter.

7 Awesome Companies Apple Should Buy After Missing The Boat On Oculus

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$1 trillion value
Apple is heading toward a $1 trillion market cap. But could Amazon get there first?
Photo: Pierre Marcel/Flickr CC

When Facebook snapped up virtual-reality company Oculus VR this week, it got us wondering what other interesting startups Apple might want to buy before Mark Zuckerberg can get his hands on them.

While Oculus is most well known for its Rift gaming headset, Zuckerberg sees a far more wide-ranging application for the company’s VR tech, envisioning it as a futuristic communications platform. “One day, we believe this kind of immersive, augmented reality will become a part of daily life for billions of people,” he said in his post about the acquisition.

That’s the kind of big thinking Steve Jobs brought to the table when he talked about the way the Mac, the iPod, the iPhone and the iPad would change the way people interact with technology. While Apple rarely dips into its $150 billion cash hoard to buy other hardware firms, here are seven awesome companies whose technology could help Cupertino enhance and improve its existing devices — as well as build entirely new ones.

Why Android Wear Will Rule the Smartwatch

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hand

The announcement of Android Wear, and smartwatches from LG and Motorola, was greeted by the public as: “Oh, look — a new kind of gadget!”

But the wearable revolution in general and Google’s Android Wear initiative in particular, is barely even about gadgets.

The smartwatch revolution is about three things: devices, smartphone apps and cloud services.

You’ll note, however, that these are listed in order from least to most important. Here’s why Google’s total dominance of the third aspect of the smartwatch revolution will make them unbeatable.

iPhone 6 Will Include Temperature, Humidity And Pressure Sensors [Rumor]

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iPhone 6 concept design by Federico Ciccarese.
iPhone 6 concept design by Federico Ciccarese.

According to a new report, the iPhone 6 will feature a range of new in-built sensors — including one for temperature, one for atmospheric pressure, and one for humidity.

The report comes for sources who spoke to Sun Chang Xu, news chief analyst at ESM-China, suggesting that Apple will include new sensors on its next generation iPhone to match (and possibly better) those features found in the Samsung Galaxy S4.

Neil Young Hopes His iPod Rival Will Rock The Free World

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Neil Young's high-res audio player is having a touch time taking off.
Neil Young's high-res audio player is having a touch time taking off.
Photo: Pono

Keeping with the times, musician Neil Young is set to launch a storming attack on Apple’s iPhone iPad iWatch iPod with his forthcoming PonoPlayer.

Young is set to exhibit the PonoPlayer, alongside a music download store called PonoMusic, at this year’s SXSW.

Corning SVP Calls Sapphire Glass Expensive And Environmentally Unfriendly

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It's the rumor pretty much every Apple analysts and blogger in the world predicted for the last 8 months and everyone got it wrong.
It's the rumor pretty much every Apple analysts and blogger in the world predicted for the last 8 months and everyone got it wrong.

In news that will come as a shock to absolutely no one, it seems that Corning Glass (makers of Gorilla Glass) aren’t big fans of Sapphire glass.

Asked by Morgan Stanley analyst James Fawcett his thoughts about “one large handset and device maker” planning to use Sapphire in its products, Tony Tripeny, a senior vice president at Corning Glass, responded that:

Intel Snaps Up Health Tracking Smartwatch Maker Basis For $100M+

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Screen_Shot_2014-03-04_at_10

Intel has reportedly acquired wristwatch health tracking company Basis Science for between $100 – $150 million.

Basis — which was allegedly shopping itself around to potential buyers including Apple, Google, and Microsoft —  currently occupies around 7% of the market with its Basis Health Tracker Watch, versus competitor Jawbone’s 21%.

WSJ: Apple Poaches HTC Engineers To Speed Up Product Development

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Foxconn
But there's a definite chance of further delays.
Photo: Foxconn

Apple is taking on “hundreds” of new engineers and supply-chain managers in China and Taiwan in an effort to speed up product development and offer a greater range of devices, The Wall Street Journal reports.

The Cupertino company has reportedly poached staff from HTC and other rival firms to create new teams in Shanghai and Taipei.

Maybe Your Next iPhone Will Be a Water-Repelling, Wallet-Replacing Fitness Monitor [MWC 2014]

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At this year’s Mobile World Congress in Barcelona, Spain, the themes were – as we expected – waterproof phones, smart-watches and NFC (again). Samsung’s new Galaxy S5 was a high-profile example of the waterproof trend, and the company also showed its new Galaxy Gear watch, which looks pretty neat for a giant wrist-screen. And NFC is in every Android handset these days.

But how do these themes relate to the iPhone and iPad? Let’s think about that.

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