Less than a decade ago, Apple was singled out by Greenpeace as one of the least environmentally friendly tech companies on the planet.
Apple has since turned over a new leaf, embracing environmentalism as something every bit as central to the company as the latest iPhone.
Just how important became evident a few months ago, when, during a routine earnings call, Cook spoke of his dream for Apple as a “force for good in the world beyond our products.” The recent global celebrations for Earth Day for the first time in nearly a decade mean that his dream is closer to becoming a reality.
Is the iPod really living on borrowed time? Photo: Jim Merithew/Cult of Mac Photo: Jim Merithew/Cult of Mac
A funny thing happened on the way to the iPod’s funeral. When we laid out the reasons we think the music player is nearing the end of the line, we clearly struck a nerve.
A lengthy and fascinating conversation broke out in the page’s comments section, on Facebook and on Twitter as Cult of Mac readers articulated all the reasons Apple shouldn’t kick the iPod to the curb. Reasons ranged from forward-looking strategies for expanding the iPod’s appeal to old-fashioned love for a perennial favorite product.
When Tim Cook takes the stage at WWDC in a couple months, everyone is expecting him to unveil the latest iteration of Apple’s mobile operating system, iOS 8… the first major update to the OS since Jony Ive drastically overhauled it.
Most of us at this point have come around to iOS 7 being an improvement on iOS 6, but even so, there’s lots of room for improvement. And if iOS 8 ends up looking anything nearly as good as this concept video from TechRadar, I think we’ll all be very pleased indeed.
For the moment, the Apple doom-mongers have been silenced by another record quarter. But there’s one area where things are down, and still dropping. It’s the iPod division, and it’s the closest thing Apple has to a dead man walking.
Sales of the music player continue to plummet as more people buy iPhones than ever, and listeners move away from music downloads toward streaming services like Spotify, Pandora and iTunes Radio.
Should Apple ditch the iconic product line that first signaled Apple’s expansion beyond computers — or is there some way the business can be turned around?
Sell the house. Sell the car. Sell the kids. Take every penny you own and invest it in Apple stock, because the company is about to go gangbusters.
The big news from yesterday’s earth-shattering earnings call is that this is a company that is extremely confident about its financial future.
Apple has come under fire recently for not innovating. You’ve heard the whining: Apple’s lost its mojo. There have been some nice updates to existing products, but Apple’s done nothing lately to realign the universe. It’s been four long years since it’s last biggie — the original iPad. Where’s the latest product that reshapes the modern world?
To many observers, it looks like the company has been treading water in the two-and-a-half years since Steve Jobs’ death. Android is seating Apple’s lunch, and Apple’s got nowhere to go but down. Apple’s over.
But that narrative is nonsense. Wednesday’s earnings call — and the gobsmacking 7-to-1 stock split — clearly telegraphs that Apple’s executives have something huge up their sleeves. Maybe a couple of things. Maybe a lot of things.
If you’ve been paying close attention to the news and rumors, 2014 looks like it’s shaping up to be Apple’s biggest year in decades.
The iPod might be a dying business, but “dying” businesses for Apple are still businesses the competition would kill to have.
Apple’s iPod business, for example, is still worth $5 billion. Here’s an interesting metric to show how big the iPod still is in comparison to other companies, though. New mobile ad traffic data from Opera Mediaworks suggests that just a single iPod — the iPod touch — accounts for more web traffic than BlackBerry and Windows Phone combined.
Back in September, popular Youtuber Lewis Hilsenteger released a hands-on video of what he believed to be the outer shell of the iPad 5. The video exploded on the Internet, and six weeks later when Apple announced the iPad Air, it confirmed the parts were spot-on.
So how does someone get their paws on the parts of one of Apple’s most anticipated gadgets weeks before it’s announced? On this week’s CultCast, Hilsentenger is our guest — and he’s going to tell us exactly how he did it.
Apple is reportedly planning on creating an R&D team to develop baseband chips for future iPhone models, according to a new rumor from Digitimes.
Baseband chips, for those who don’t know, are used to control a device’s radio functions related to modulation, signal generation, and more.
If the rumor is to be believed, these chips could debut with the round of iPhone updates following the iPhone 6 — which would mean they could arrive with the iPhone that, by current naming standards, will be called the iPhone 6s.
When Apple starts sniffing around, looking to buy a company, it’s time to pay attention. That goes double if they make chips. Back in 2008, Apple purchased P.A. Semi, a low-powered chipmaker, whose acquisition soon paved the way for an entire series of revolutionary ARM based chips. And recently, Apple purchased a low-energy chip maker who could help power the iWatch.
Now Apple’s out to do it again, this time with Renesas SP, if reports can be believed. But what for?
Future iPhones may feature Olloclip-style interchangeable lenses — according to a patent published Tuesday by the U.S. Patent and Trademark Office.
The newly-published patent describes a mechanism by which an iOS devices could be fitted with a bayonet mount, onto which various different types of lens could be attached.
The bayonet mount would allow lenses to be securely fastened to the body of an iPhone, while also keeping a relatively inconspicuous profile when not being used.
