Over the past couple of months we’ve seen tons of concept designers dream up ideas of what Apple’s smartwatch might look like, but this concept iWatch GIF by Thomas Bogner is one of the best ideas we’ve seen yet.
Over the past couple of months we’ve seen tons of concept designers dream up ideas of what Apple’s smartwatch might look like, but this concept iWatch GIF by Thomas Bogner is one of the best ideas we’ve seen yet.
What exactly is the iWatch going to be? A tiny smartphone screen on your wrist that shows you notifications? The Pebble watch shows that such an approach can be popular, but it’s not going to set the world on fire the way we expect from Apple.
So what will it be? One analyst has an interesting theory: it’ll be a home automation gateway that controls all the smart objects in your house.
NPD DisplaySearch is one of the more reputable sources of supply-chain chatter there is, and they are currently making some bold predictions when it comes to Apple’s future iOS device line-up, from the iPhone 6, Retina MacBook Air, Apple HDTV and iWatch. Not only do they say that Apple is intending on announcing a retina iPad mini later this month (fingers crossed), but they say a larger iPhone is a certainty. In fact, they think every Apple display will improve across the board.
Apple bought the Google Now-like app Cue this week. The reason has a lot to do with Apple’s strategy to out-Google Google in the coming war over wearable, and also the future of mobile.
Here’s why the Cue acquisition is really going to matter.
Apple is becoming a victim of its own success. It’s been several years since the company launched the iPad and revolutionized yet another product category, but we haven’t seen anything truly groundbreaking since then. Sure, we’ve had the iPad mini, the Retina MacBook Pro, and the awesome new iMac, but they’re all variations or improvements on existing products.
Now the world is clamoring for something completely new — something that’ll take off just like the iPod, iPhone and iPad.
Some reports suggest it will be the Apple “iTV,” the company first television set, which is said to be in development inside the company’s Cupertino headquarters. But it’s more likely that Apple’s immediate concern is with the “iWatch,” a smartwatch powered by iOS that will bring all kinds of crazy-cool technology to your wrist.
I had suspicions Apple might be working on its own watch when it redesigned the iPod nano last year. A lot of fans used the tiny nano as a watch thanks to third-party strap accessories, and it seemed like its form factor and design were changed for a reason — to make way for something new.
We’ve been reading iWatch rumors for the past few months, so it’s time to put them all together and establish what we think we know about the iWatch so far.
Fans across the globe have already embraced the idea that Apple will most likely release a smartwatch, but the biggest question everyone has is, what will it look like?
Artists and designers have been trying to imagine the design of the iWatch for a few years now and while no one has really blown us away with a perfect concept, we have seen some timely ideas that Apple will probably implement. To get a better idea of how the iWatch will look, function and feel, take a look at these six concepts.
When design engineer Esben Oxholm created his iWatch concept he decided to make it as simple as possible. It features a black metal and rubber wristband. The display is shiny while the body is matte. And it has the rumored curved display. Apple’s iWatch probably won’t be as circular, but the minimalist look that Oxholm achieves will also be Apple’s aim as everything about the watch will defer to the screen.
Oxholm’s concept is probably the closest to what the iWatch will actually look like, though we imagine that Apple’s watch will be more oval in shape rather than a perfect circle. This concept almost looks like a bulked-up Nike Fuelband, which isn’t outside the realm of possibility. Tim Cook sits on Nike’s board, after all.

Created by Dutch 3D modeler Martin Hajek, this MacUser iWatch concept tries to embrace traditional elements of watches while updating the technology of the watchface. In truth, Martin’s concept looks like a miniaturized iPhone strapped to some leather, but it gets a time out because of the UI.
The iWatch will have a touchscreen display, however, no one is going to want to interact with the display for extended periods of time. Our fingers are too tiny to hit the small X’s on this iWatch’s screen. The iWatch will be used to display information, but it won’t be used to interact with that info. Your iPhone will do all of the heavy lifting, while the iWatch acts as a secondary display to alert you of the most important information throughout the day.
ADR Studios has made a couple of iWatch concepts, but this is their best one yet. The size of this concept iWatch is pretty small so it won’t feel like you’re wearing a computer on your wrist. Apple’s design team is obsessed with having the thinnest, lightest and smallest devices on the planet, so even though Apple will try to cram as many features into the iWatch as possible, it will also want to make a very small device. The actual face of the iWatch will probably be somewhere around this size unless Apple works out a curved display for it.
The UI for ADR Studios’ concept is one of the most on point we’ve seen so far. Notice that there is a small icon indicating that the iWatch is tethered to an iPhone. The ‘Slide to Unlock’ feature probably won’t be as big as it’s portrayed here, where it eats up half the screen. The iWatch display will take advantage of all available screen real estate even when it’s locked, so expect there to be bigger font for the time and a more elegant solution for unlocking.
One thing that a lot of iWatch concept artists haven’t taken into account is the user interface. Most assume that the UI will be a watered-down version of iOS, but Nikolai Lamm offers a different take. Rather than interacting with your iWatch the same way you do an iPhone, it might actually be closer to the controls of the iPod classic.
Lamm’s spiral interface is based off an Apple UI patent for iTunes and would appeal to people who want the look of a classic watch that interacts with an iPhone. The circular finger movements required to interact with Lamm’s iWatch would compliment the design of the hardware and you would only need to touch your device when you want to adjust notification settings for certain apps, while everything else is controlled from your iPhone.
The display of the real Apple iWatch probably won’t be circular like this, but you should expect some new UI from Apple as the iWatch will be a completely new device with new functions not yet in iOS.
With the sixth-generation iPod Nano, Apple embraced the idea of the iWatch and offered multiple clock faces and wrist bands to convert your iPod Nano into a watch. Expect the real iWatch to come with similar features.
The concept from Just Design Things for the iWatch has swappable wristbands and clock faces so that users can customize their look. Even if the iWatch doesn’t offer changeable Swatch-like wristbands, Apple will at least offer it in multiple colors. The display of this concept looks too heavy and bulky to be worn comfortably as a wristwatch though, so we think it’s more likely that the display will be built right into the band to make it more comfortable for everyday use.
For this iWatch concept, artist itswithaKay modeled the watch after Nike’s Amp watch and added some iOS elements. It sounds too simple to be plausible, but we already know that Jony Ive and his design team requested a number of sport watches from Nike to study.
The iWatch has to have a durable design. Unlike the iPhone or iPad, the iWatch must take a licking and keep on ticking, so a thick rubberized band will help resist some of the wear and tear. Also take note of the tapered band on this concept. It allows enough width for a display while also being comfortable for the wearer. The display will probably be a bit bigger than in this concept, the UI will be different along with the clasp in the back too, but the physical outline of the iWatch will be pretty similar to what you see here.
Apple co-founder Steve Wozniak is one to shy away from sharing his opinions on the state of Apple, but rather than giving a speech on the advice he would impart to Tim Cook, Woz recently shared his Apple product wishlist, which includes wearable computers and bigger displays.
During a recent interview with Reuters, Woz says that he wants Apple to make an iWatch that is as complete in functionality as the current iPhone. The wishlist also includes larger screens on the iPhone, more customizations, and a happy room full of Dreamers thinking up how to change the world with a product that you wouldn’t call a phone.
Here’s the full interview:
Federico Ciccarese is an Italian designer whose Apple concepts have been seen on Cult of Mac many times. He has hit it out of the park with his most recent creation, the rumored iWatch running iOS 7. This is definitely the best looking iWatch concept we’ve seen to date.
Apple has bought a company which specializes in low-energy chips that are ideally suited for devices like fitness trackers. The rumor mill is saying that Apple is working on an iWatch to release by the end of 2014, and this small acquisition is likely another way to bring in more expertise for the project.
Apple has had an exclusive contract to use the next-gen Liquidmetal alloy for almost three years now. Theoretically, Liquidmetal could allow Apple to realize thinner, lighter, more resilient devices… but the Liquidmetal fabrication process is hard to work with, which is why, so far, we’ve only seen one actual Liquidmetal Apple product: the SIM removal tool that ships with every iPhone!
But it looks like Apple might have finally cracked the problem. And they are eyeing Liquid Metal for use in the iWatch.