Quite a bit of chatter has arisen over Apple’s newest “Genius” television ads. Some have called them “embarrassing.” Others? “Ehhh?” Even Ken Segall, one of Apple’s former advertising creative directors has given the ads a big thumbs down.

But are they really so terrible? If you take a look back, you’ll see rather quickly that Apple has produced much worse. In fact, I’d go as far to say that some of Apple’s previous ads make the new ones seem not just good, but absolutely amazing.

Don’t believe me? Check out this gallery I compiled of what I believe to be the top 10 worst Apple ads of all time. Watch out- some of them are pretty shocking.

You might know who Ken Segall is from his appearance on The CultCast. Ken was a Creative Director at TBWA/Chiat/Day for many years, and worked closely with Steve Jobs, even helping to develop the iconic “Think Different” ad campaign. Now Ken is speaking out about Apple’s new “Genius” ads, and he has some harsh words towards the TV spots.

Apple announced its intention this week to buy AuthenTec for about $355 million.

If approved, the acquisition will bring several things to Apple, including the acceleration of its mobile wallet initiative; good technology for encrypting data and content, such as movies; and patent protection for several areas of mobile security.

The biggest thing Apple gets out of this is probably a strong play for using biometrics for identity in general — for online and brick-and-mortar purchases, for logging into web sites and even for digital signatures.

And it doesn’t hurt that taking AuthenTec out of the game as an independent company will be devastating to nearly all of Apple’s biggest competitors, including Google and its Android partners, and Microsoft and its OEM hardware partners. 

Tonight during the Olympics, Apple aired several new Mac focused ads. The spots are drastically different than the kind of style Apple has been using in its TV ads for products like Siri and the iPad.

One features a man on a plane receiving assistance from a Genius with iMovie on his Mac, and another features a conversation between the same Genius and a customer who has just been tricked into buying “basically a Mac.” The third ad shows a scene in which a frantic dad explores iPhoto with a Genius.

With iOS 6, Apple is looking to replace Google Maps with their own Cupertino solution that also provides 3-D maps of cities across the globe. Google isn’t going down without a fight though, so they just updated their Google Earth app for iOS to include 3-D maps before people get comfy with Apple’s Flyover solution in iOS 6.

Apple has released OS X Mountain Lion for $19.99 in the Mac App Store. The OS comes with over 200 new features, including added iCloud integration, Messages, Reminders, Notes, Notification Center, Power Nap, Dictation, Sharing sheets, Twitter integration, AirPlay Mirroring, Game Center, Gatekeeper, Safari improvements, and more.

Apple revealed its ninth desktop operating system to the world on February 16, 2012, and Mountain Lion has been in developer beta since. The final GM version of the Mountain Lion beta was seeded to developers on July 9th.

Cult of Mac’s full review of Mountain Lion will be published in the next couple of hours, but for now, stay tuned to Cult of Mac for breaking coverage of Mountain Lion all day.

You can purchase and download OS X Mountain Lion now in the Mac App Store.

Beyond the numbers, there were some tantalizing tidbits about Apple and the company’s future plans during today’s quarterly financial call. While nothing quite lived up to Tim Cook comparing Windows 8 to someone trying to converge a toaster and a refrigerator into a single device during the last call, there were several choice comments.

Apple CEO Tim Cook and CFO Peter Oppenheimer presented the results of the company’s spring 2012 quarter. The quarter included extensive growth for the iPhone, iPad, and Mac product lines though iPod sales declined 10% from the same quarter a year ago.

Here are the financial numbers delivered during the call.

It must surely be a sign of the impending apocalypse that Microsoft’s operating systems have “more taste” than Apple’s.

I’m referring, of course, to Apple’s inexplicable use of skeuomorphic design in iOS and OS X apps, and contrasting that with Microsoft’s stark avoidance of such cheesy gimmickry in the Windows 8 and Windows Phone user interfaces.

A skeuomorphic design in software is one that “decorates” the interface with fake reality — say, analog knobs or torn paper.

The problem is worse than it sounds. 

It was recently discovered that a Russian hacker had been hijacking Apple’s iOS in-app purchasing system to score paid upgrades for free. The trick was accomplished by bypassing Apple’s authentication servers and routing an in-app purchase through a proxy that sent back a faulty purchase receipt.

While Apple has already attempted to combat this activity, today the company outlined a solution for developers to keep their in-app purchases safe from such an exploit. Apple has also confirmed that the issue will be fixed when iOS 6 ships to the public this fall.