Apple Airs Several New Mac Ads During The Olympics [Video]


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Tonight during the Olympics, Apple aired several new Mac focused ads. The spots are drastically different than the kind of style Apple has been using in its TV ads for products like Siri and the iPad.

One features a man on a plane receiving assistance from a Genius with iMovie on his Mac, and another features a conversation between the same Genius and a customer who has just been tricked into buying “basically a Mac.” The third ad shows a scene in which a frantic dad explores iPhoto with a Genius.