Apple won’t be at the mammoth International Consumer Electronics Show in Las Vegas next week, but once again, it’s setting the agenda from afar.

While Korean electronics giants like Samsung will dominate the show floor, Apple is laying the future path for the entire tech industry.

In the coming year, the tech industry’s big battlegrounds will be your body, your home and your car. At CES, thousands of companies will showing off new and prototype products to do battle in these arenas. But Apple is the company to beat. With the upcoming Apple Watch, in addition to HealthKit, HomeKit and CarPlay, Apple is setting the agenda for the entire tech industry, and it’s not even there.

A great TV commercial will often be remembered for a lot longer than the product it’s trying to sell, so it’s no wonder companies spend hundreds of millions every year in pursuit of that one ad that will be a huge success. Some of the best ads we’ve seen this year come from the likes of Budweiser, P&G, Save The Children, and of course, Apple — and you’ll find them in the roundup below.

2015 is nearly upon us, but before you pop the bubbly, listen up for the tech, apps, movies and TV shows that delighted us in 2014. You’ll get it all in this very special, far too long, last-episode-of-the-2014 … CultCast.

Our thanks to lynda.com for sponsoring this episode! Learn virtually any application at your own pace from expert-taught video tutorials at lynda.com.

Click on for the show notes.

It’s December 24th, and there’s no sign of Apple’s annual iTunes 12 Days Of Gifts. We’re calling it: it’s not happening this year. But why not?

Apple is ramping up its social media efforts today with the creation of the company’s first ever Tumblr page dedicated to the top iTunes picks for music, movies, TV shows and books in 2014.

With iTunes sales slumping for the second straight year, Apple is adding more ‘social’ to its marketing plan with a Tumblr page that allows viewers to like and share their favorite GIFS, pictures and videos that Apple created to promote its favorite artists of 2014.

What do you get for the Apple nut in your life? You know the type. They live and breathe Apple — but they already have every Apple product under the sun. Plus all the accessories.

iPod? Got it. iPhone wallet case? Got it. Steve Jobs bobblehead? Got it.

Well, I’ll bet a testicle they don’t have some of this stuff.

Last year, Apple celebrated the holidays with a fantastic app called 12 Days of Gifts. Like a digital advent calendar, the 12 Days of Gift apps handed out free music, TV shows, movies, books, and apps over the holiday period.

But this year, we haven’t seen the 12 Days of Gifts app, at least so far. Is Apple canceling it? What’s the hold up?

Over the weekend, Apple debuted its latest ad for the iPad Air 2, named “Change.” As with all of the ads in Apple’s “Your Verse” campaign for the first generation iPad Air, the upbeat “Change” demonstrates the flexibility of the iPad Air 2, as it’s used by motorbike enthusiasts, teachers and artists to carry out a variety of tasks.

The ad also showcases the thinness of Apple’s slimmest ever tablet, by featuring a clever letter-boxing effect that gradually closes in over the course of the ad — eventually revealing itself to be the thickness of the iPad Air 2. In this way, the ad is reminiscent of Apple’s pencil ads for the iPad Air, in which the extreme slimness of the tablet is likened to a an everyday household object.

Check out the ad after the jump.

The $350 million class action lawsuit against Apple might not even have a legitimate plaintiff anymore, but the trial continued in Oakland today with one of the key witnesses being none other than Steve Jobs himself.

The late Apple CEO appeared on a TV monitor in court today in an unreleeased deposition video that was filmed six months before his death in 2011. CNET reports that in the video Steve Jobs maintained the same stance as Eddy Cue and Phil Schiller earlier this week, that Apple wasn’t trying to block competitors and hurt customers by removing some songs off of iPods. It was simply protecting iTunes from hackers and trying to not violate its record label contracts.

Jobs’ demeanor and responses reportedly suggested he wasn’t taking the antitrust case very seriously, and that Apple didn’t perceive any competitors as legitimate threats.

Banks and credit card companies have been making a big push to get customer to use Apple Pay, but perhaps no one is trying harder than Wells Fargo.

So far the bank has been doing everything from emailing customers to use Apple Pay, and even paying people just to try it out. In it’s newest effort to get card holders to activate Apple Pay, Wells Fargo has released a new ad showing how wicked fast it is to pay with your iPhone 6, rather than a credit card. So fast in fact, it might actually ruin your surprise birthday party.

Check out the funny ad below: