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Steve Jobs’ biographer says Apple’s next big thing is ‘long overdue’

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walterisaacson
Walter Isaacson doesn't much like the Apple Watch either.
Photo: Bloomberg

Walter Isaacson, a.k.a the author of the gajillion-selling 2011 Steve Jobs biography, says that Apple is “long overdue” coming out with its next great innovation; speaking at a time when Apple stock continues to fall in the wake of declining iPhone sales.

“I got the [Apple Watch], but I don’t use it that much,” Isaacson told CNBC. “I don’t think the watch is the next big thing.”

Apple prototype collector in search of rarely seen devices

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A "clear shot" prototype of an Apple Powerbook 140.
Photo: Jonathan Zufi

Cult of Mac 2.0 bugSerious Apple prototype collectors usually know exactly what they are looking for as they try to build a physical timeline of each distinct device ever made. A Holy Grail artifact would be an Apple I. Fewer than 50 are said to exist.

Hap Plain wants the pieces none of us, including him, have ever seen.

He is one of a very select subculture who search the world over for Apple prototypes. Before being polished into the personal computing icons of our lives, Apple computers, iPods, iPhones and other devices start out as crude, unfinished test models so glitches and user experience hangups can be identified and worked out before hitting the market.

Apple Online Store gets new accessibility section

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Screen Shot 2016-05-05 at 14.41.26
You can now get your accessibility gadgets from Apple.
Photo: Apple

Apple has added a new section to its online store where shoppers can find a range of accessibility gadgets. It is split up into vision, physical and motor skills, and learning and literacy categories, and features products for Mac, iPhone, and iPad.

Apple’s touching Mother’s Day ad was shot on iPhone

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Apple's new ad is all about moms.
Apple's new ad is all about moms.
Photo: Truman P/Youtube

Mother’s Day is less than a week away and to celebrate, Apple has published a new video ad that spotlights mothers across the globe.

The new ad was shot entirely on iPhone, only instead of hiring a high-profile filmmaker to shoot the touching commercial, Apple compiled a collection of photos and short videos of moms shot by amateur photographers and iPhone users.

Watch it below:

For world’s biggest Apple museum, book a flight to Italy

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The All About Apple Museum in Savona, Italy.
The All About Apple Museum in Savona, Italy.
Photo: All About Apple Museum

Cult of Mac 2.0 bugFor years, Apple has been under pressure to open an Apple museum. The company’s rich and storied past has its fans clamoring for a central repository of that history.

Word from the company: No. Apple’s leaders say they are more interested in the future than the past.

In fact, the most complete historical collection of all things Apple is nowhere near Cupertino. The serious Apple fan must travel to, of all places, Savona, Italy.