Mother’s Day is less than a week away and to celebrate, Apple has published a new video ad that spotlights mothers across the globe.
The new ad was shot entirely on iPhone, only instead of hiring a high-profile filmmaker to shoot the touching commercial, Apple compiled a collection of photos and short videos of moms shot by amateur photographers and iPhone users.
Watch it below:
https://www.youtube.com/watch?v=NFFLEN90aeI
The ad is a return to the ‘Shot on iPhone’ ad series Apple released last year that featured incredible clips from iPhone owners around the world. Apple has also published a series of billboard ads for the ‘Shot on iPhone’ campaign.
