Apple’s touching Mother’s Day ad was shot on iPhone

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Apple's new ad is all about moms.
Apple's new ad is all about moms.
Photo: Truman P/Youtube

Mother’s Day is less than a week away and to celebrate, Apple has published a new video ad that spotlights mothers across the globe.

The new ad was shot entirely on iPhone, only instead of hiring a high-profile filmmaker to shoot the touching commercial, Apple compiled a collection of photos and short videos of moms shot by amateur photographers and iPhone users.

Watch it below:

The ad is a return to the ‘Shot on iPhone’ ad series Apple released last year that featured incredible clips from iPhone owners around the world. Apple has also published a series of billboard ads for the ‘Shot on iPhone’ campaign.