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Apple seeds fresh batch of betas to devs and public

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Click here for the new hotness.
New beta software is here.
Photo: Apple

Developers and public beta testers alike can download the latest El Capitan starting today now that Apple has seeded the third beta of OS X 10.11.5, plus the public version of iOS 9.3.2 beta 3.

The new updates come a week after Apple released the second beta builds of the new operating systems. Testers can grab the new software through the Mac App Store if you’re signed up for Apple’s Public Beta Program, but Apple has a couple extra goodies for developers as well.

Dead body found at Apple HQ prompts investigation

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Apple HQ
Apple HQ
Photo: Ryan B/Flickr

The Santa Clara County Sheriff’s office is reportedly investigating a dead body that was found at Apple’s headquarters this morning in one of the company’s conference rooms.

Details on the investigation are limited at this time and it is not known if the death is suspicious or if it resulted from natural causes.

Apple revs up R&D spending amid iCar rumors

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Apple Car might be coming, but will it be special?
Apple Car might be coming, but will it be special?
Image: Aristomenis Tsirbas/Freelancer

Apple may have reached peak iPhone this quarter after posting declining revenues for the first time since 2003, but rest assured the company is working on the next big thing. 

Tim Cook boasted about the amazingly innovative products coming down Apple’s pipeline, and the company’s latest spending figures show its throwing more money than ever at new ideas. 

A robot rolls into an Apple Store …

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Lucy Kelly's purchase of an iPhone 6s at the Sydney Apple Store was a global news story.
Lucy Kelly's purchase of an iPhone 6s at the Sydney Apple Store was a global news story.
Photo: Atomic 212

Cult of Mac 2.0 bugThe lines outside Apple Stores across the globe will be long later this year when the much-anticipated iPhone 7 goes on sale, a guaranteed media spectacle ripe with companies seeking inexpensive advertising of their products.

No guerrilla marketing stunt set the bar higher than one in Sydney last fall, when a telepresence robot with the cheerful face of a woman named Lucy framed in an iPad took her place in line to buy an iPhone 6s.

After a year with Apple Watch, it’s time for a frank appraisal

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Apple Watches
Time flies when you're having fun.
Photo: Ste Smith/Cult of Mac

I’ve decided to take a step back and take a good, hard look at what I’ve been wearing on my wrist for an entire year. It feels like it was just yesterday the Apple Watch was revealed to the public, and everyone wanted one.

Has it become an essential bit of kit on my wrist, or is it another gadget for the junk drawer, left to gather dust?

Here’s my take on the year I’ve spent with Apple’s magical wrist computer.

New MacBooks, Prince’s legacy, Apple Watch tips and more

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New MacBooks have us a bit underwhelmed.
New MacBooks have us a bit underwhelmed.
Photo: Ste Smith/Cult of Mac

Faster processors, speedier memory, longer battery life and a rose gold finish — what more do we need from a new MacBook? We love Apple gear, but it’s possible we’re getting addicted to the “wow” factor.

Add that to Prince’s untimely death, and the dearth of streaming options for listening to his music, and we’ve got a lot to talk about. It’s all in this week’s free Cult of Mac Magazine, along with reviews of Amazon’s new Echo smart speakers and 12 awesome Apple Watch tricks that prove Cupertino’s wearable doesn’t need a “killer app.”

Here are this week’s top stories.

China’s Steve Jobs says Apple isn’t innovating enough

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low-cost-android-makers-are-hurting-thanks-to-iphone-se-image-cultofandroidcomwp-contentuploads201604iphonesearray-800x620-jpg
The iPhone SE was a misstep for Apple, apparently.
Photo: Apple

A billionaire serial entrepreneur from China, whose company LeEco offers an ecosystem of streaming video services, electric vehicles, television sets and smartphones, has lambasted Apple for failing to innovate — and says it is failing in China as a result.

“As an industry leader, Apple should be developing more cutting-edge products,” he said. “The iPhone was still a leader five years ago after being launched in 2008 but now the concept has fallen behind.”

Kind of funny considering that LeEco recently rushed to beat Apple to release a smartphone without a 3.5mm headphone jack!

Will WWDC 2016 be another Apple snooze-fest? [Friday Night Fights]

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fnf
Are you excited?
Photo: Ste Smith/Cult of Mac

Apple’s most recent keynotes have been a little… boring. Even die-hard fans have been left disappointed by the lack of action and surprises, but with WWDC 2016 right around the corner, many have high hopes that Apple’s about to buck that trend.

FNF-bugApple’s keynote will offer our first sneak peeks at iOS 10 and the next big upgrades to OS X, watchOS, and tvOS — plus possible refreshes for Apple Watch and various Macs. Will these things make up for the lack of excitement?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we talk about (argue over) all things WWDC!

Get extra Earth Day cash when you trade in your Apple gear

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Doesn't get much better than getting paid to help the Earth...
Doesn't get much better than getting paid to help the Earth...
Photo: Pixabay

Today is Earth Day. That’s good news for the environment — and great news for your wallet!

To celebrate, we’re offering an extra $10 for every product sold on our gadget buyback program through the end of the weekend. Just use the promo code “earthday” when you get your quote and you’ll grab the extra green.