Apple pulls back the curtain on its wily master plan, giving us our first glimpse at a squeaky-clean new TV service, an ambitious subscription videogame service, a slightly familiar-sounding magazine and news service and more. (Spoiler alert: The Apple credit card steals the show.)

And then, after all that, Cupertino unceremoniously pulls the plug on its AirPower wireless charging mat.

Get our take on Apple’s new services, plus new how-tos and reviews, in this week’s issue of Cult of Mac Magazine for iOS. Download the free app now, or get the links below to read the week’s best stories in your browser.

Apple unveiled four new services last week, including its much-anticipated lineup of TV shows, but the Apple credit card apparently stole the show.

A survey found that a whopping 85 percent of iPhone users are at least somewhat interested in this card, which is an adjunct to Apple Pay.

This week on The CultCast:  News+,  TV+,  Arcade,  Card … we react to it all. We’ll fill in the details on Apple’s new services. And, just when you thought it was safe to type, Apple apologizes for yet more MacBook Air and MacBook Pro keyboard issues.

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Apple has one more major update for iOS 12 before it unveils iOS 13 at WWDC 2019.

Developers just received the first beta build of iOS 12.3 this morning, bringing a bunch of new features and bug fixes to iPhone, iPad and iPod Touch. There is also a new beta for tvOS 12.3 available.

UPDATE: The public beta is out now too.

Mega-investor Warren Buffett doesn’t sound too confident in Apple’s ability to dominate the entertainment industry.

The Oracle of Omaha said in a recent interview that there are so many big players trying to grab eyeballs in the streaming industry that he wouldn’t want to play that game himself. Even though he’s not gung ho on Apple’s TV service, he also doesn’t sound worried if Apple doesn’t knock it out of the park.

Apple stock closed down 1.03 percent yesterday as Wall Street continues to show relative indifference to Monday’s “show time” event.

While AAPL share prices hit $190.57, it finished out the day at $186.79. This came after a 2 percent dip the day before. It follows a media event that was big on talk, but relatively small on detail.

Monday’s “show time” keynote introduced plenty of new faces to Apple fans when it came to presenters. One of them, Peter Stern, is the VP of Services in charge of the company’s Apple+ and Apple News+ services.

Having joined Apple in 2016, he’s a relatively new arrival. However, he’s someone we’re likely to see a lot more of — as a new profile makes clear.

Watching Monday morning’s “It’s show time” keynote, I was struck by how much Tim Cook is stamping his values on what Apple is doing.

While writing a book about Cook last year, I accidentally stumbled on six values he has been championing at Apple:

• Accessibility
• Education
• Environment
• Inclusion and diversity
• Privacy
• Supplier responsibility

These are the things Cook has been pushing internally since taking over from Steve Jobs in 2011. These are the priorities of his leadership, reflecting the things he wants to get done and the internal values that guide what Apple employees do and how they do it.

Monday’s keynote was a chance to witness these values in action, to see the kinds of products and services his priorities are helping to create.

Aquaman star Jason Momoa is finally getting his own TV show as part of Apple TV+’s lineup of original content. The up-and-coming star first made waves as Khal Drogo in Game of Thrones before getting killed off in the first season. Now it looks like he’s ready to play another fearsome warrior in the series See created by Peaky Blinders showrunner Steven Knight.

Based on the few brief glimpses we got, See has the potential to be Apple’s most intriguing show. It has epic world building while also asking deep question about humanity which could make the company’s first hit. It also has the potential to be Apple’s worst show too if it fails to strike the right balance.

America is bitterly divided on immigration. But the creator of an original Apple TV series, announced at the Steve Jobs Theatre today, wants his anthology to help heal that divide.

Rather than tales of exceptional talent and achievement, Little America tells the everyday stories of immigrants navigating the American dream.

The creator is writer and stand-up comedian Kumail Nanjiani whose very own American dream hit a sweet spot in 2017 with the movie The Big Sick.