The money Apple earns from advertising could rise to a whopping $11 billion a year by 2025, one analyst says.
Cupertino currently rakes in around $2 billion a year from ad revenue. The recent launch of Apple TV+ provides an opportunity for that to skyrocket over the next six years.
But will Apple really take advantage of it?
Apple News+ has been struggling to ramp up its subscriber numbers since launching in March, according to a new report that claims growth has been stuck in neutral for months.
News came out this morning that Apple is considering bundling services like Apple Music, Apple News+ and Apple TV+ together for a monthly fee. At this point, the company might need to do that to get more people onto the Apple News+ platform in order to make it worthwhile for publishers.
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Roku just debuted a new Apple Watch app that lets you control its streaming devices from your wrist.
You can use the app to launch your favorite Channels and control media playback. You can also use its voice recognition capabilities to search for movies and TV shows.
It was always going to be difficult for Apple to resist peppering Apple TV+ shows with Apple products. But even with that said, the amount of times Apple product placement pops up on The Morning Show surely sets some kind of record. It’s basically a 10-episode long Apple commercial.
How do you make something that’s exciting visually when it’s depicting a world populated by people who can’t see? That’s one of the challenges that the creators of Apple TV+ series See faced when developing the Apple Original show.
That question and a few others are answered in a new behind the scenes featurette Apple released Thursday.
Taking a full-screen screenshot on a modern Mac or iPhone is just a matter of tapping a couple of buttons. But things used to be a whole lot more challenging, as longstanding Apple employee Chris Espinosa recently shared on Twitter.
Kids (and “how to” article writers) today don’t know how good they’ve got it!
Apple’s coming-of-age drama about a Pakistani American teenager will land on Apple TV+ and in theaters just in time for award season.
Hala, the first narrative feature film Apple bought, will premiere on the streaming service on December 6. That’s just two weeks after The Banker lands on Apple TV+. To hype up the release date, Apple published the first full-length trailer for Hala. The movie follows a girl who goes from picking up skateboarding to falling in love for the first time. Meanwhile, her Pakistani family starts unraveling.
Apple today confirmed a $2.5 billion plan to help address the housing crisis in California.
The company hopes its commitment will accelerate and expand new housing production, jump-start long-term developments, and help first-time buyers purchase new homes.
Two just-released Apple Arcade titles demonstrate the wide variety offerings in this gaming service. The Mosaic is about escaping the dreadful loneliness of modern life, while Monomals features silly animal DJs having a music contest.
Apple also added three other titles to its service, two of which are platformers.