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Apple adds 5 new vice presidents to its executive lineup

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Apple adds 5 new vice presidents to its executive lineup
Apple's brought back a previous executive, too.
Photo: Lyle Kahney/Cult of Mac

Apple has upgraded five executives to Vice President status. This includes one returning early iPhone executive, a report from Bloomberg notes.

Paul Meade is the new VP of hardware engineering, Jon Andrews is now VP of software engineering, Gary Geaves is VP of acoustics, and Kaiann Drance is VP of marketing. Apple has also brought back Bob Borchers, who has been named VP of product marketing.

By the numbers: Apple crushes it again

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Apple Beta Software Program 2019
Revenue from iPad and accessories like Apple TV is up, but iPhone and Mac are down.
Photo: Apple

A quick glance at the Apple Q4 2019 earnings report shows the company just finished a record three months, but a deeper dive into the numbers reveals how Apple managed to pull in more revenue than it ever has in a July-through-September period, including strong increases from wearables, iPad and Services.

Biggest shockers from Apple’s record-smashing Q4 earnings

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Tim Cook with money bag
Surprise! Apple made an ungodly amount of money last quarter.
Photo: Apple

Apple shares are soaring in after-hours trading today thanks to yet another record-breaking earnings report.

Tim Cook and Apple CFO Luca Maestri got on the phone with investors after the numbers came and provided some surprising details on how Apple hit a new high for Q4 revenue despite slowing iPhone sales. While everyone has been focusing on Apple’s booming services business, one of the company’s other product categories has transformed into its true growth engine.

Apple sets new Q4 record with $64 billion in revenue

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European Commission could get even tougher on tech in 2020
European Commission could get even tougher on tech in 2020
Image: Ste Smith/Cult of Mac

Apple earnings report for the fourth fiscal quarter of 2019 met the most bullish of Wall Street expectations this afternoon with a Q4 record high of $64 billion in revenue and $3.03 earnings per share.

Apple’s stock price started soaring in after-hours trading on news of the positive earnings. With the iPhone 11 on sale for just 10 days during Q4, Apple CEO Tim Cook gave credit to Apple’s booming service business and the Apple Watch and AirPods for pushing the quarter to record heights.

Everything you need to know before Apple’s last earnings call of 2019

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Earnings call
Get ready for another record breaking quarter.
Photo: Jim Merithew/Cult of Mac

Apple is ready to unveil its last earnings report of 2019 this week, and investors are anxiously waiting to hear some good news on iPhone sales.

All early indications point to sales of the iPhone 11 and iPhone 11 Pro performing even better than expected. But because the new devices were only on sale for the very tail end of the quarter, they might not have given Apple the growth Wall Street is desperate to see.

Apple CEO Tim Cook and CFO Luca Maestri are set to divulge all the details for Apple’s fiscal Q4 2019 earnings on Wednesday, October 30, at 2 p.m. PDT. Per usual, Cult of Mac will be analyzing all the data right when it drops and there are a couple of areas and metrics that are key to keeping Apple’s stock price soaring.

See featurette gives inside look of Apple’s epic series

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Apple delves behind the scenes of See in new featurette
Apple delves behind the scenes of See in new featurette
Photo: Apple

Apple is turning up the hype for the launch of Apple TV+ this morning with a new featurette for its big-budget series See.

The two-minute-long video shows never-before-seen clips of the show along with commentary from its creators and the cast. Early reviews for See were less than enthusiastic, but after seeing some of the behind the scenes shots, we’re cautiously optimistic that it could mature into something great.

Apple’s Jason Momoa series See will ‘definitely’ get second season

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See featurette asks how Apple TV+ show crafted a world without sight
"I'll just repeat the question. Have I got a second series?"
Photo: Apple

The preview episodes of See, Apple’s would-be Game of Thrones fantasy series with Jason Momoa, didn’t exactly take reviewers by storm. Hailed by the Hollywood Reporter as “rarely better than so-so” and the Telegraph as evoking “unintentional laughter,” this show sounds like it’s got a long way to go before it’ll start scooping up major awards as Apple hopes.

One thing it will be getting, however, is a second season — as star Alfre Woodard confirmed to the U.K.’s Radio Times.

Sorry, binge-watchers: Apple won’t debut every episode of The Morning Show at once

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Snobby critics hate Apple TV+ but viewers can't get enough
Apple isn't taking the Netflix approach to releasing shows.
Photo: Apple

Apple is seemingly taking a mixed approach to the way it will debut new Apple TV+ shows. According to the company, it will release three episodes of The Morning Show, one of its flagship series, when the service launches on November 1. After that, new episodes will debut every Friday.

That’s a change from Netflix’s approach of dumping every episode of a new season at once. It’s also a change from Apple’s plan for Dickinson, which star Hailee Steinfeld recently revealed will debut all 10 episodes straight out of the gate.

AirTags and other new Apple gear might land this week

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APple Smart Battery Case iPhone XR
Apple might quietly unveil an iPhone 11 Smart Battery Case this week, like this one for last year’s handset.
Photo: Apple

Rather than having an October event, Apple unveiled AirPods Pro today via press release. This sparked speculation that the company plans to quietly take the wraps off more products this week.

A release date for the Mac Pro, fresh Apple TV hardware, and other items could be announced, one each day.