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Apple needs a ‘don’t be evil’ policy (and here’s what that might look like)

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Apple, just ‘Don’t be evil.’
In general, Apple is good company. But some policies make it look a bit malevolent. These need to go.
Composite: Cult of Mac/Mitja Juraja/Pexels CC

Apple must avoid following a path blazed by Google. Years ago, the search giant touted its “don’t be evil” policy. But somewhere along the line, Google lost track of that — and ended up getting sued Tuesday by the Justice Department.

Apple, which faces similar scrutiny by a variety of governmental bodies, has a chance now to drop some of its questionable policies. If it doesn’t, Cupertino could end up facing its own lawsuit(s).

The encouraging news is, Apple is mostly a good company, so a few tweaks now could easily head off much larger adjustments down the line. Court-ordered changes — like a forced sale of the App Store — could prove painful.

Here’s why Apple needs its own “don’t be evil” policy, along with some concrete steps Cupertino can take to prove that it’s actually a force for good in the world.

Take a meditative walk through a hand-drawn world in The Collage Atlas on Apple Arcade

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‘The Collage Atlas’ debuted Friday on Apple Arcade.
The Collage Atlas takes players on a hand-drawn, first-person journey through a picture book.
Photo: John William Evelyn

The Collage Atlas could be a temporary escape from 2020. It’s “a journey through an entirely hand-drawn picture-book dream-world,” according to the creator of the game, John William Evelyn.

This title launched Friday on Apple Arcade, and is available for a range of devices.

With iPhone 12, Apple finally ditches its outdated ‘S’ naming. I couldn’t be happier.

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iPhone 12: Say
No sign of an iPhone 11s in sight.
Photo: Apple

There was something big missing from Tuesday’s iPhone 12 event. And, no, I’m not talking about AirTags, AirPods Studio, a new Apple TV, Apple Silicon Macs or live attendees.

The thing that went missing was an “S” at the end of the new iPhones’ names. The demise of the naming convention to indicate alternate-year iPhones marked the end of an era. And it’s totally a good thing.

Why iPhone 12 mini is Apple’s most compelling new iPhone

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iPhone 12 mini held up
Apple's best new iPhone of the year is also its tiniest.
Photo: Apple

The iPhone 12 mini is, without a doubt, the iPhone I’ll be buying this year. In an upgrade cycle in which I fully expected the iPhone 12 Pro to win me over, the 12 mini emerged as my absolute favorite iPhone of Tuesday’s “Hi, Speed” event — and, perhaps, my most anticipated iPhone in years.

It’s a blend of classic iPhone and modern iPhone: the handset I’ve wanted since Apple devices started growing progressively bigger around the time CEO Tim Cook took the reins at Apple. Here’s what makes the iPhone 12 mini so compelling.

Apple seeds iOS 14.1 golden master to beta testers

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iOS 14.1 is almost here.
Less than a month after the release of iOS 14, Apple is close to releasing iOS 14.1.
Photo: Cult of Mac

Apple gave developers access to the final pre-release versions of iOS 14.1 and iPadOS 14.1 on Tuesday. This is an important last step before releasing these upgrades to the public.

However, we don’t yet know when they’ll be available for iPhone and iPad.

All the things we didn’t get at Apple’s ‘Hi, Speed’ event

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Hi, Speed event image with wishlist in background
Apple's "Hi, Speed" event offered up some nice updates to the iPhone 12 and HomePod, but left some boxes on the wishlist unchecked.
Photo: Ian Fuchs/Cult of Mac

It happens before every Apple event. The rumor mill, tech blogs (hello), and iPhone-obsessed nerds pin every hope, dream and desire on the next version of Apple’s devices.

More often than not, those desires are dashed, pushing those wants off to another event. While Apple’s iPhone 12 event showed the steps the company is taking toward iterating on its most popular device, there were also some things left on the wish list.

iMac powered by Apple Silicon may be coming sooner than you think

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The EEC says Apple is prepping both MacBooks and iMacs.
This concept iMac with an A14 processor might really be on the way.
Concept: Ed Hardy/Cult of Mac

Apple is prepping the first laptops and desktops to launch with macOS Big Sur 11, according to the Eurasian Economic Commission. It’s possible these will be the initial models running Apple Silicon, as this company’s switch away from Intel chips is scheduled to begin soon.

Why Apple should blitz us with frequent virtual events

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Apple monthly events don’t have to stop. Ever.
Let's make this a monthly thing, Apple.
Composite : Cult of Mac

The only thing wrong with Apple’s product-release events is that there aren’t enough of them. The company supposedly will put on three of them this autumn — and while that’s a good start, there needs to be many more.

Apple held a product-release event in September, and will announce more new products at a second event on Tuesday. Unconfirmed reports point to a third event in November. But there’s no reason to stop there. Apple should keep holding them every month. They get us excited about new products, which is good for Apple — and for Apple fans, too.

Monkey pals build an island paradise in Apple Arcade’s The Survivalists

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‘The Survivalists’ debuted Friday on Apple Arcade
The Survivalists challenges 1 to 4 players to survive after being shipwrecked. But there are monkeys to help.
Graphic: Team17

The Survivalists, which debuted Friday on Apple Arcade, shows that being shipwrecked on a deserted island doesn’t have to be a disaster. Players can train monkeys to make life comfortable. And there’s plenty of adventure to be found in this game for 1 to 4 players.

Apple stops selling third-party headphones and smart speakers

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AirPods Studio will apparently look much like this.
Apple’s is prepping a pair of over-the-ear headphones, possibly as part of phasing out its Beats brand.
Render: Jon Prosser/cconceptcreator

Ahead of the expected launch of its over-the-ear headphones, dubbed AirPods Studio, and a possible new HomePod speaker, Apple has stopped selling headphones and wireless smart speakers made by rival firms such as Sonos, Bose and Logitech.

The rival manufacturers previously had their third-party products available on Apple’s Online Store. However, as Bloomberg reported Monday, they have now vanished. Employees at brick-and-mortar Apple Stores have also been removing the products from shelves.