You can live your dream to become a space rockstar in Reigns: Beyond. Players will need to do everything from planning tour dates to fighting space pirates in this card-based game that launched Friday on Apple Arcade.
Some video games focus on muscle-bound warriors. Others lets players become beautiful princesses. In All of You, you’ll play as a clumsy chicken. Still, she’s a heroic hen out to save her lost chicks. Players need to solve plenty of puzzles to reunite the chicken with all her brood in a game that debuted Friday on Apple Arcade.
Apple TV+ isn’t the only department within Apple that’s snapping up Hollywood talent. According to a new report by the Wall Street Journal, Apple is among the tech giants recruiting top movie industry VFX experts and technology to help its AR and VR ambitions.
Apple sent out invites on Monday to an unprecedented third product launch event. This will almost certainly be the debut of Macs running Apple Silicon, the company’s own processors.
Titled “One More Thing,” the November event is scheduled for 10 a.m. PST on Tuesday, November 10.
Apple has won another Emmy Award — but, no, it’s not for any of the great shows you’ll find on Apple TV+. Instead, on Thursday Apple was awarded an Engineering Emmy Award for its ProRes video codec, the high quality video compression format Apple developed — which is now standard issue in the movie business.
The award was given to Greg Wallace, director of video apps engineering at Apple. The awards show also featured a short video from Apple engineers Peter Chou and Mitchell Oslick. Check out the video below.
COVID-19 both helped and hurt Apple earnings in the company’s most-recent financial quarter. CEO Tim Cook and CFO Luca Maestri discussed the nitty-gritty details of the results Thursday. They also shared what’s really going on with Apple as it tries to keep releasing best-selling products in the middle of a pandemic that’s upended the world economy and ordinary people’s lives.
Here are seven things we learned from Apple’s Q4 2020 earnings call.
Weak iPhone sales likely pulled down Apple earnings in its last financial quarter. But the COVID-19 pandemic almost certainly pushed up demand for iPad and Mac. Still, total revenue is expected to be down slightly.
We’ll find out for sure Thursday when Cupertino announces its financial results from the July-through-September period.
Apple earlier this year snapped up an AI video company, Bloomberg reports. The Barcelona-based Vilynx uses AI technology to help analyze videos to understand what it shows by looking at text, visuals, and audio. This can be used to make the videos more easily searchable.
According to the report, Apple could use this tech to make its Photos app better by allowing users to search videos for people and objects the same way they currently can search photos. It could also help make Siri smarter or improve recommendations in the TV app and more.
A version of the A14 processor in the new iPhone 12 handsets and iPad Air 4 could power the upcoming Apple Silicon iMac, a report published Tuesday claims.
The so-called A14T chip is reportedly code-named “Mt. Jade.” Like Apple’s other A14 processors, it will be made using the 5-nanometer process. Apple is also developing its own self-contained GPU, which is known inside the company as “Lifuka.”
As Apple faces increasing scrutiny from governments around the world, the company should take a lesson from Google. We think Apple really needs to implement its own “don’t be evil” policy — and stick with it.
Also, with the new iPhone 12 and 12 Pro arriving this week alongside iPad Air 4 it’s time to take a look at reviewers’ first impressions. (It’s also a good time to revisit best practices for setting up and optimizing a new iPhone).
Read it all — along with reviews of new Apple TV+ movies On the Rocks and Bruce Springsteen’s Letter to You — in this week’s free issue of Cult of Mac Magazine.