Apple is spending upward of $1 billion on its original TV shows, and it’s not skimping when it comes to star salaries. According to a recent report, Apple is paying out some of the highest salaries to any actors in television shows. It’s even exceeding the amount paid to the stars of shows like The Walking Dead.
It’s another example of how, when you’re a company the size of Apple, you can afford to throw around some serious cash to bring in top talent.
The full cast of Apple’s morning TV show comedy is starting to take shape after two more actors have signed onto the project.
Billy Crudup and Gugu Mbatha-Raw have joined the cast for the untitled Apple TV series that lists Reese Witherspoon and Jennifer Aniston as both executive producers and stars of the show.
As it always does prior to a new keynote event, Apple has updated its Apple Events app for Apple TV. If you want to watch the October 30 New York media event from the extreme comfort of your couch, Siri remote in hand, this is the best way to do it.
Steve Carell is finally making his return back to the small screen after reportedly signing a deal to join one of Apple’s new TV shows.
Apple struck a deal with Carell to star alongside Jennifer Anniston and Reese Witherspoon for its comedy TV series about a struggling morning TV show. The role will be Carell’s first since starring in The Office.
After spending upward of $1 billion creating original TV shows, Apple apparently plans to give them away for free. That would certainly be a bold move as Apple muscles into original video production, but it might be the craziest idea ever.
Here are three reasons why it’s a smart strategy — and three more why it could backfire.
Apple’s new TV streaming service will allegedly debut in early 2019 — and all those original Apple TV shows won’t cost customers anything, according to a recent report.
Despite planning to spend more than $1 billion on original content this year, Apple will supposedly give away its original content to customers that already own an iPhone, iPad or Apple TV.
Apple is spending upwards of $1 billion making original TV shows, but little has been publicly said about the initiative just yet. According to Netflix’s chief content officer, not only are customers in the dark about how Apple will make its shows available — even the folks making the shows for Apple don’t know.
Speaking at the Vanity Fair New Establishment Summit in Los Angeles, Netflix’s Ted Sarandos said that, “I don’t have any idea what that Apple product is going to be. I don’t think anybody does. I don’t think people making shows for them have any idea.”
What’s more, Netflix isn’t worried!
Apple is reportedly in talks with U.K. telecommunications company BT, regarding a possible partnership in which Apple TV boxes are provided to subscribers.
As per the Daily Telegraph, both groups are, “in early discussions over a deal that would make BT’s mobile brand EE a major distributor of Apple TV set-top boxes.”
Apple continues to pad out the cast for its Dickinson series, a comedic look at the world of 19th century poet Emily Dickinson.
Joining current cast members Hailee Steinfeld and Jane Krakowski will be Toby Huss from Nickelodeon’s The Adventures of Pete & Pete, Anna Baryshnikov from Manchester by the Sea, Ella Hunt from Anna and the Apocalypse, and Adrian Blake Enscoe from Seeds.
Apple may have upward of 20 original TV shows in production, but don’t expect to find them filled with adult themes or material.
According to a new report, Apple is aiming for shows with broad appeal, which translates as no “gratuitous sex, profanity or violence.” While this rule won’t be an absolute, it does mean that only a small number of Apple TV shows will receive a TV-MA rating.