Have you ever wondered what it was like behind the scenes of Apple’s famous ‘Think Different’ advertising campaign? The 1997 ad was mainly attributed to Steve Jobs in Walter Isaacson’s biography, but there’s more to how it all went down.
An advertising executive that helped create the campaign has taken to Forbes to set the record straight, and the truth is that Steve Jobs originally hated the very ad that brought Apple back from the brink of destruction.
Remember Netflix’s plan to radically redesign their iPad app’s UI that we were so crazy about? Well, it’s here now, and it looks fantastic.
That’s not all that’s new for Apple fans, though.
Shared Paper is a lovely iPad app for making and sharing presentations on a huge scrollable canvas.
Children and Apple stuff mix pretty well — iDevices cap the top three slots on kids’ wishlists, right? So it’s a good bet that there’ll be a bunch of Apple stuff underneath the trees or the Menorah this year. We’ve put together a short list of icing-on-the-cake type gifts — or great follow-ups if you got ’em iDevices last year.
Never in the history of consumer electronics has there been a computer more universally desirable than the Apple iPad.
Market share numbers — 83% of the market — hint at the popularity and market dominance of the iPad.
But here’s the most interesting fact about the iPad’s incredible success that most people overlook: The qualities that make iPad desirable are replicable on bigger platforms — and may even be magnified by them. Which is why it’s perfectly reasonable to predict dominant market share for the iOS-like Mac desktops of the future.
First, let’s understand the unprecedented popularity of the iPad.
São Paulo, Brazil – The arrival of the much-awaited Brazilian iPad may be in doubt – although our trip to the Foxconn factory showed that an local iPhone is in the works – one thing is certain: there’s a huge market for gadgets here.
Brazilians pay some of the highest prices in the world for their iDevices, but many of them buy alternatives – black or gray market goods and fakes.
Commerce hub São Paulo has a whole neighborhood dedicated to selling these off-market electronic items called Santa Ifigênia, where I paid a visit with Alessandro Salvatori of Blog do iPhone.
When Apple will release the next iPad and what form it will take when they do are only at the theory stage, but smart money says that Apple will release it in the same time table they do every year: March or April.
However, according to Citi analyst Richard Gardner, we may get it a bit early: February 2012. And when it comes, “several sources” have confirmed it will have a Retina Display.
Otherwise, what we know about the iPad 3 is mostly speculation, though it seems likely at this point that it will be slightly thicker than the iPad 2 in order to accommodate the dual LED lightbar necessary to illuminate the Retina Display. That means it won’t be backwards compatible with iPad 2 cases, though the Smart Cover will still work.
It’s not just Robin Williams making fun of Siri on national TV these days. Wry faux-conservative Stephen Colbert picked up his iPhone 4S the other day to address the recent controversy over Siri’s inability to find a single abortion clinic in New York, which Colbert describes as such an impossibility (“There’s one at the top of the Empire State Building”) that he summarily declares Siri to be a pro-life, racist arch-conservative, “like Laura Ingraham, except less robotic.” But who can blame her? As Colbert points out, it’s “only a matter of time before she loses her job to the Mexican yoPhoñe.”
Very funny. If you like Colbert, check it out.
iTunes Home Sharing has been around for a few years and is a handy way to access your media between devices. One reader wonders about trying to use this service while traveling:
My setup is Apple based i.e. iPad/iphone/appletv2/airport extreme/imac. The iTunes Home Sharing works brilliantly. Is there a way by which I can retain the home sharing function remotely? In other words if I am on 3g and still use the be able to see the iTunes media as I would on the same wifi? I have seen various articles referring to vpn and then indicating that iTunes is not available through the vpn tunnel or through the airport extreme etc.
Review by Jordan Trimas
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