Apple’s latest ad campaign for the iPad has been somewhat underwhelming, but that’s not stopping Cupertino from bringing the same format to some new iPhone 5 ads.

Apple just unveiled the two new iPhone 5 ads called ‘Discover’ and ‘Brilliant’ that show off features like Apple Maps 3D Flyover feature, Garage Band for iOS, Yelp, Hue light bulbs, Cards, and much more.

Here’s the ‘Brilliant’ ad:

Being in business with Apple can’t be all that bad right now. Despite a report this morning that claimed Apple’s suppliers experienced weak sales in February, there are a few Apple suppliers that are hiring more employees to meet demand.

Both TSMC and Hon Hai are looking to hire 5,000 new employees, which might mean that Apple really is looking to ditch Samsung in favor of TSMC.

Office supply chain Staples began selling the Apple TV and Apple accessories via its online store in late February, and by the end of this quarter, it will also be selling them in its brick and mortar stores across the United States. The company’s CEO announced the move today.

Any chemical that can dissuade a bear from using your ribs like emory boards is potent stuff, which is why this story of an Apple Store robbery up in Vancouver is so horrifying: three perps busted up a Genius Bar and started indiscriminately spraying people with bear mace.

If you’re an Apple fanboy that reads a lot of tech websites, you may have come across the name Andy Ihnatko before. Andy’s been a hardcore Apple fanboy for years. He’s got a column at the Chicago Sun Times and Macworld, and he’s on a popular Apple podcast almost weekly.

Sadly, Andy’s decided that his love for the iPhone 4S has died. He’s switched to Android. The two of them are happy. But Andy wants you to know why he’s switched to Android, so he’s published a monster story to give you all the details.

Bloomberg recently revealed that Apple has a team of 100 people working on its new iWatch, and according to its latest report, the Cupertino company is hoping to launch the device this year. The smart wristwatch, which could make calls, provide maps, and offer a pedometer, is expected to become more profitable than Apple’s much-anticipated television set.

Apple has demonstrated muted contempt for podcasting, with its passive-aggressive stewardship of the content and its apathy about the low quality of its own Podcasts app. 

I believe podcasting is the future of all audio and video media — the future of radio and television — and I’ll tell you why below.

So if Apple doesn’t want to own the future of TV and radio, maybe Google should take over the leadership role from Apple?

Who’s ready for Droidcasting?

Apple treats podcasting like an unwanted stepchild. 

I think this is a huge missed opportunity for Apple — and for audio and video content creators.

Here’s what Apple is doing wrong, and how they could do it right. 

Apple has a long history of naming its new versions of the OS X operating system after successively larger cats, but after eleven years of this, Cupertino’s got a problem on their hands: they’ve pretty much run out of big Earth cats.

Far beyond the Oort cloud, however, there are even bigger and more ferocious cats on the loose. Feel the magic and hear the roar of OS X Lion-O, Third Earth’s most popular operating system.

Featuring Snarf, your Mac’s cowering new digital sidekick, revolutionary Sight Beyond iSight technology, and i of Thundera compatibility, OS X Lion-O is the best Mac operating system yet.

Think you’ve got a better idea for the next version of OS X? Join our contest for a chance to win a copy of Photoshop Touch and the next version of OS X when it comes out!

Jefferies analyst Peter Misek is one of our favorite Apple analysts in the entire world. Mostly because his Apple predictions are usually horribly wrong.

After the disastrous Apple TV SDK Event rumor he created earlier in the month, Misek is back with a new note to Apple investors, and it’s not a happy one. According to Misek, Apple is about to face a very rough two-year period, and he might actually be right.