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Want NFL on your iPad? DirecTV loosens grip on cordcutters

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The squads of the NFC and AFC are gearing up for training camp in just a few weeks, and the NFL is ready to make a killing by feeding your leather and spandex addiction with an NFL Sunday Ticket package that stream every game to your iPad, even if you don’t have a satellite subscription.

In a huge victory for cord-cutters, DirecTV is finally ready to loosen restriction to make it easier for non-subscribers to pay for the NFL Sunday Ticket, but it’s not going to be cheap.

Rumor Report: What to expect from the Apple iWatch

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While the iPhone 6 has sparked tons of speculation in the tech world, rumors regarding the alleged Apple smartwatch have as well. All the gossip and leaks about the long-rumored device, popularly referred to as the “iWatch,” have created big expectations for the company to meet.

In today’s video we take a look at all the rumors and get a good feeling of what an iWatch might look like when it’s revealed (possibly this October). If the reports are true, you’ll enjoy more than the average smartwatch as you track blood pressure, hold FaceTime calls and more, all on an amazing device that redefines wrist wear.

Subscribe to Cult of Mac TV on YouTube to catch all our latest videos.

Apple wants Jimmy Iovine to reignite its marketing magic

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Jimmy Iovine, Tim Cook, Andre Young, and Eddie Cue. Photo: Apple
Jimmy Iovine, Tim Cook, Andre Young, and Eddie Cue. Photo: Apple
Photo: Apple

If there’s one thing we learned during the World Cup (other than ze Germans are relentlessly brilliant machines), it’s that Beats has some of the best damn marketing on the planet, and Apple really, really needs its help.

After getting tossed around by Samsung in the marketing ring the past few years,  the NYPost reports that Apple is looking to Beats co-founder Jimmy Iovine to help it reignite its marketing magic, even if it means cutting ties on its 30-year partnership with TBWA.

Apple responds to Chinese media backlash over iPhone location tracking

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Tim Cook in the crowd at a recent event with China Mobile.
Tim Cook in the crowd at a recent event with China Mobile.

After the Chinese media called iOS’s ability to track an iPhone’s location a “national security concern,” Apple has responded with a lengthy statement detailing its commitment to customer privacy.

Yesterday China’s state-run CCTV ran a segment heavily criticizing the “Frequent Locations” feature in iOS 7 that records where the device has been in detail on a map. The implications of the report were that Apple was sharing the data with other companies and governments.

Today Apple responded to the allegations by saying that it is “deeply committed to protecting the privacy of all our customers” and that it has never created a backdoor for any government agency.

Sharp moves to pry iPhone display plant from Apple

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Back in 2012, Sharp’s Kameyama Plant No. 1 switched from making larger TV panels to smaller screens for smartphones. Apple became a key partner, and now the plant is at 90% capacity making displays for the iPhone 6.

You’d think that such strong business would keep Sharp happy, but that isn’t stopping the Japanese company from wanting to distance itself from Apple. The main thing Apple seems to be concerned with is that Sharp could end up doing business with Samsung instead.

9 astonishing Apple ads you probably missed

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From sledgehammer-tossing freedom fighters to misunderstood teenagers at Christmas, Apple’s TV commercials have hit us with some truly iconic imagery over the years. But when a company has been around since the 1970s, it’s no great surprise that a select few ads would slip our collective memory.

After scouring through hundreds of big-time commercials and tiny TV spots that promoted Cupertino’s products over the years, here are our picks for the Apple advertisements that time forgot. All of them are worthy of a second look — and almost all of them for the right reasons.

Apple’s newest pitch is that an iPhone will make you a better parent

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The iPhone is the perfect tool to make you a better, hipper parent, or at least that’s what Apple wants you to believe in its newest TV ad. Entitled “Parenthood,” the minute-long spot is the latest in a string of ads for the iPhone 5s.

The song is “Life of Dreams” by Julie Doiron, and apps shown include Withings Withbaby, Nike+ Running, and Parrot Flower Power.

There’s definitely a connected-home vibe throughout the ad, especially when a dad uses his iPhone to turn the lights off. Apple just announced its HomeKit platform for developers to integrate with smart home gadgets, and the company is even rumored to be working on its own hardware for the home.

Android Wear smartwatches get the jump on Apple’s iWatch

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With Google showing off Android-powered wearables from Samsung, LG and Motorola at its Google I/O developers conference this week, the smartwatch competition has officially heated up.

The LG G Watch and Samsung Gear Live will ship in early July, so Android Wear smartwatches will definitely beat Apple’s rumored iWatch to the market. In today’s video, Cult of Mac shows how these handy, Android-powered devices — which let users access smartphone features from the convenience of their wrists — set the bar high for the iWatch.

Subscribe to Cult of Mac TV on YouTube to catch all our latest videos.

Android TV will finally make its debut at Google I/O

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Google will make several big announcements during its Google I/O keynote today — and one of them will almost certainly be about Android TV.

Sources familiar with the plans claim we’ll see “at least one” set-top box powered by the search giant’s latest entertainment platform during the event. In addition to playing movies and music, they’ll also allow users to play Android games through their TVs.

Killer instincts hide behind Apple’s friendly new face

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Time Cook onstage at WWDC 2014.
Apple seems friendlier these days. But at what cost? Photo: Roberto Baldwin/The Next Web
Photo: Roberto Baldwin/The Next Web

Apple sure is looking friendlier these days.

This year’s Worldwide Developers Conference was geekier, more welcoming and less locked-down than any in recent history. Apple also bid farewell to Katie Cotton — the much-feared queen of PR, whose frosty relations with journalists made her only slightly less terrifying than an angry Steve Jobs — with a call for a “friendlier, more approachable” public relations face to warm up the company’s relationship with the press.

“For the past few years it’s felt like Apple’s only goal was to put us in our place,” Panic’s Cabel Sasser recently tweeted. “Now it feels like they might want to be friends.”

These recent moves represent a major change in the way Apple does business, even as the company sits atop a $150 billion war chest amassed thanks to innovative products, ruthless leadership and heavy-handed policies that fostered a culture of secrecy and utter domination. But in a world where it’s drummed into our heads that nice guys finish last, does Apple’s approach risk killing the company with kindness?

CEO Tim Cook certainly doesn’t seem to think so.