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The new Apple TV will be free to (some) developers

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The new Apple TV will be provided free to developers who win Apple's lottery.
The new Apple TV will be provided free to developers who win Apple's lottery.
Photo: Apple

In what appears to be a first, Apple is providing free hardware for software developers.

Monday could be the lucky day for a limited number of developers who signed up for the Apple TV Developer Kit.

Not only will they get the new hardware six weeks in advance of it going on sale, they’ll get it for free, Apple has confirmed.

Activision commits to Apple TV with big console games

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Another plastic guitar, another rock star in the making.
Another plastic guitar, another rock star in the making.
Photo: Activision

One of the biggest video gaming companies ever has just affirmed its support for the new Apple TV, itself just revealed this week by Apple.

Activision wrote a blog post detailing the games it will bring Skylanders SuperChargers, Guitar Hero Live, and Geometry Wars 3: Dimensions Evolved to Apple TV, which shows a confidence in Apple’s ability to create yet another fantastic home for gaming as it did with iOS.

These aren’t casual like Crossy Road (though those types of games will do well on the big screen, too), but full console versions of popular titles.

New Apple TV controller takes gaming to a new level

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Real gaming needs real controllers, right?
Real gaming needs real controllers, right?
Photo: SteelSeries

Most games you’ll get on the new Apple TV will likely take advantage of the new Apple TV remote, with its accelerometer, gyroscope, voice, and touch controls.

But if you want to play more hardcore games, you’ll want a more hardcore controller like this new SteelSeries Nimbus, a full-on gaming controller that looks and feels a lot more like the kind of controller you’d hook up to your living room console.

Developers are getting a chance to buy Apple TV early

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The best controller for Apple TV is the one you'll use.
The best controller for Apple TV is the one you'll use.
Photo: Apple

Developers who are eager to start building apps for the Apple TV might be able to get their coding fingers on the new black box a little early, thanks to a new Apple TV Developer Kit that the company is offering to teams who sign up before September 11th.

Why the new Apple TV will make you want to turn on and tune in

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Want. Now.
The future of TV, anyone?
Photo: Apple

Don’t you dare call Apple TV a hobby anymore!

Apple today unveiled its refreshed set-top box — boasting a futuristic new remote control, Siri integration, App Store, and much, much more. Tim Cook called it the “future of television,” and having watched the demo, it’s tough to disagree with him.

Check below for everything you need to know about the newly-“must have” Apple TV.

Why the new Apple TV won’t be like the Pippin

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Pippin
Alas, poor Pippin. We knew you not too well.
Photo: All About Apple

One of the most eagerly-anticipated features of the new Apple TV, set to be unveiled today, is that it will be geared toward the gamer market — maybe even taking on console powerhouses like the Xbox One and PlayStation 4.

Although Apple dominates mobile gaming thanks to the iPhone and iPad, this will be the company’s first stab at making a device where games are one of the primary features. Right?

Wrong! Back in 1995, Apple launched its own-brand games console, the Pippin. Despite some good ideas, it sank like a rock.

Here’s what Apple learned from that sales disaster, and why it won’t make the same mistake twice.

Apple TV will transform television with Periscope and other apps

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Tons of new apps are coming to the next-gen Apple TV.
Tons of new apps are coming to the next-gen Apple TV.
Photo: Jim Merithew/Cult of Mac

We’ve all been focusing on games as the killer apps for a new Apple TV reveal tomorrow at the Bill Graham Civic Auditorium, but even regular apps could bring Apple the audience it wants as it tries to leapfrog competitors like Chromecast and Roku with features that the other guys just don’t have (yet).

What if Apple released an Apple TV Pro?

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Martin Hajek's latest concept gives the Apple TV an iPhone 6-like design.
Martin Hajek's latest concept gives the Apple TV an iPhone 6-like design.
Photo: Martin Hajek

Earlier today, we saw a gorgeous concept for what the new Apple TV’s iOS 9-driven interface could look like, courtesy of Andrew Ambrosino.

Now, Martin Hajek – the designer behind the most drool-worthy Apple concepts around – has teamed up with Ambrosino to give us a look at what he imagines the Apple TV hardware itself will look like.

No surprises here: it’s gorgeous. And while it’s probably not what the new Apple TV will actually look like, I’d love to buy this if Apple released it as an Apple TV Pro.

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